{"id":9419,"date":"2025-02-12T14:45:33","date_gmt":"2025-02-12T22:45:33","guid":{"rendered":"https:\/\/www.ryrob.com\/?p=9419"},"modified":"2026-03-31T03:24:33","modified_gmt":"2026-03-31T10:24:33","slug":"blogger-outreach","status":"publish","type":"post","link":"https:\/\/www.ryrob.com\/blogger-outreach\/","title":{"rendered":"Blogger Outreach 101: How to Do Smart Blogger Outreach in 2026 (+ Free Email Templates)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Before we get into the strategies, tactics and templates behind effective <strong>blogger outreach<\/strong>, let&#8217;s lay the foundation for <em>why<\/em> you should consider doing outreach in the first place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So you&#8217;ve <a href=\"https:\/\/www.ryrob.com\/how-start-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"started a blog\">started a blog<\/a>. However great your content is today, the reality is that nobody will ever learn about your blog\u2014unless you get the word out there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And while your family on Facebook or friends on Twitter might be happy to cheer you on, you\u2019re probably going to want to expand your audience <em>beyond<\/em> the people you already know. One of the best ways to grow your audience is through outreach.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-container\"><iframe title=\"How to Write Cold Outreach Emails that ACTUALLY Get Opens &amp; Replies\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/9IDiYFVcoNs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is Blogger Outreach?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"background-color: #fdf2d0;\">Blogger outreach is when you &#8220;reach out&#8221; to other bloggers, publishers or website owners who might be able to help get your name (and content) in front of their audiences. That\u2019ll usually be through actions like sharing your content on their social channels, accepting a <a href=\"https:\/\/www.ryrob.com\/guest-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"guest blog post\">guest blog post<\/a> from you, linking to a relevant article of yours, or even more creative outlets like appearing as a guest on their podcast, co-hosting a webinar, speaking at a conference or otherwise.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>The ultimate goal of this is building your audience, credibility and business.<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">You want the outreach you do, to have a tangible benefit in some way\u2014it should lead to <a href=\"https:\/\/www.ryrob.com\/drive-traffic-website\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"driving more traffic\">driving more traffic<\/a>, generating new leads (email subscribers) or even direct revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even more importantly, when done right, outreach should be a win-win relationship.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Want My Free Blogger Outreach Email Templates?<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Grab my 3 most effective blogger outreach email templates in both Google Doc and PDF format (100% free) and send better emails today.<\/p>\n\n\n<div class=\"ryrob-form align-center \"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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100;if(is_form){jQuery('#gform_wrapper_1').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_1').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'https:\/\/www.ryrob.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', false );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = 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200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">The blogger or publisher you\u2019re reaching out to should get something from your newly formed partnership too\u2014like a great free piece of guest content for their blog, an expert quote for them to include in an upcoming article or even just a highly relevant resource suggestion they can share in a future post for their readers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today however, most outreach is really bad. And that&#8217;s why I&#8217;ve compiled my ultimate guide to doing <em>smart<\/em> outreach, so let&#8217;s jump in.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>\n<h2 id=\"blogger-outreach\">Blogger Outreach 101: How to Do Smart Blogger Outreach (+ Free Email Templates)<\/h2>\n<\/th><\/tr><tr><td>1. <a href=\"#problems\">The 3 Biggest Problems with (Most) Blogger Outreach Today<\/a><\/td><\/tr><tr><td>2. <a href=\"#avoid-mistakes\">Things to Avoid in Your Blogger Outreach Email Template<\/a><\/td><\/tr><tr><td>3. <a href=\"#how-to-do-blogger-outreach\">How to Do Smart Blogger Outreach in 10 Easy Steps<\/a><\/td><\/tr><tr><td>4. <a href=\"#good-examples\">Good Examples: 3 Amazing Blogger Outreach Emails to Learn From<\/a><\/td><\/tr><tr><td>5. <a href=\"#bad-examples\">Bad Examples: 7 Terrible Blogger Outreach Emails to Steer Clear of<\/a><\/td><\/tr><tr><td>6. <a href=\"#email-templates\">My 3 Best (Free) Blogger Outreach Email Templates to Use Today<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Be sure to grab my free outreach email templates at the end of this guide!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=Blogger+Outreach+101%3A+How+to+Do+Smart+Blogger+Outreach+%28%2B+Free+Outreach+Email+Templates%29&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Blogger Outreach 101: How to Do Smart Blogger Outreach (+ Free Outreach Email Templates)\">Blogger Outreach 101: How to Do Smart Blogger Outreach (+ Free Outreach Email Templates)<\/a><\/div><a href=\"https:\/\/x.com\/share?text=Blogger+Outreach+101%3A+How+to+Do+Smart+Blogger+Outreach+%28%2B+Free+Outreach+Email+Templates%29&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Use My 50+ Powerful <a href=\"https:\/\/www.ryrob.com\/tools\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"Free Blogging Tools\">Free Blogging Tools<\/a> Today<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/06\/Free-Blogging-Tools-and-AI-Writing-Tools-Featured-Image-by-ryrob-1024x676.jpg\" alt=\"Free Blogging Tools and AI Writing Tools (Featured Image) by ryrob\" class=\"wp-image-27745\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/06\/Free-Blogging-Tools-and-AI-Writing-Tools-Featured-Image-by-ryrob-1024x676.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/06\/Free-Blogging-Tools-and-AI-Writing-Tools-Featured-Image-by-ryrob-300x198.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/06\/Free-Blogging-Tools-and-AI-Writing-Tools-Featured-Image-by-ryrob-768x507.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/06\/Free-Blogging-Tools-and-AI-Writing-Tools-Featured-Image-by-ryrob-1536x1015.jpg 1536w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/06\/Free-Blogging-Tools-and-AI-Writing-Tools-Featured-Image-by-ryrob-2048x1353.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">When I first started blogging, I couldn&#8217;t afford fancy tools. That sucked. And that&#8217;s why I&#8217;ve built a stable of powerful free blogging tools ranging from <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"keyword research\">keyword research<\/a> to an <a href=\"https:\/\/www.ryrob.com\/ai-article-writer\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"AI article writer\">AI article writer<\/a>, <a href=\"https:\/\/www.ryrob.com\/blog-idea-generator\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"blog idea generator\">blog idea generator<\/a> and more. Forever free for all to use\u2014no strings attached.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/www.ryrob.com\/tools\/\" target=\"_blank\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Use My Free Blogging Tools Now\">Use My Free Blogging Tools Now<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Alright, now let&#8217;s dive into my ultimate guide on&nbsp;<strong>how to do blogger outreach<\/strong> (that doesn&#8217;t suck).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.t4l571wsbws3\"><a name=\"problems\"><\/a><span style=\"background-color: #fdf2d0;\"><strong>The 3 Biggest Problems with (Most) Blogger Outreach<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, outreach <em>isn\u2019t<\/em> usually done very well. In fact, the vast majority of outreach is so bad that it\u2019s completely useless (and arguably hurts your promotion efforts much more than it ever helps).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a snapshot of <em>just a few<\/em> of the worst outreach emails I&#8217;ve gotten in the past 3 days:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1894\" height=\"1021\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Examples-Screenshot-and-Template-for-How-to-Do-Good-Blog-Outreach.jpg\" alt=\"Blog Outreach Email Examples (Screenshot) and Template for How to Do Good Blog Outreach\" class=\"wp-image-9469\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Examples-Screenshot-and-Template-for-How-to-Do-Good-Blog-Outreach.jpg 1894w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Examples-Screenshot-and-Template-for-How-to-Do-Good-Blog-Outreach-300x162.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Examples-Screenshot-and-Template-for-How-to-Do-Good-Blog-Outreach-1024x552.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Examples-Screenshot-and-Template-for-How-to-Do-Good-Blog-Outreach-768x414.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Examples-Screenshot-and-Template-for-How-to-Do-Good-Blog-Outreach-1536x828.jpg 1536w\" sizes=\"(max-width: 1894px) 100vw, 1894px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">There are literally <em>thousands<\/em> more of these terrible emails sitting unread in my trash right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sad reality is that most of the emails I get comes in the form of mass, un-targeted emails that are rife with bad spelling mistakes and show clear signs of a broken automation tool at work (like mentioning the wrong website, calling me by the wrong name, broken formatting and so on).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even the (few) emails that appear to be crafted with care\u2014usually consist of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Low quality (not researched) <a href=\"https:\/\/www.ryrob.com\/guest-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"guest blog post\">guest blog post<\/a> pitches rarely related to my <a href=\"https:\/\/www.ryrob.com\/blog-niche\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog niche\">blog niche<\/a><\/li>\n\n\n\n<li>Link addition requests that fly in the face of <a href=\"https:\/\/www.ryrob.com\/blog-seo\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"SEO best practices\">SEO best practices<\/a><\/li>\n\n\n\n<li>Requests for me to do free product reviews (like my <a href=\"https:\/\/www.ryrob.com\/bluehost-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Bluehost reviews\">Bluehost reviews<\/a> compilation) or social media shoutouts<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Most outreach sucks. But it doesn&#8217;t have to.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22In+a+world+where+most+blogger+outreach+is+terrible%2C+it%27s+not+difficult+to+stand+out+from+the+crowd.+Avoid+these+3+problems.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;In a world where most blogger outreach is terrible, it&#039;s not difficult to stand out from the crowd. Avoid these 3 problems.&quot;\">\"In a world where most blogger outreach is terrible, it's not difficult to stand out from the crowd. Avoid these 3 problems.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22In+a+world+where+most+blogger+outreach+is+terrible%2C+it%27s+not+difficult+to+stand+out+from+the+crowd.+Avoid+these+3+problems.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want your outreach to be effective in <a href=\"https:\/\/www.ryrob.com\/how-grow-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"growing your blog\">growing your blog<\/a>, start here:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.gsova0ab2aqg\"><strong>Problem #1: <\/strong><strong>Focus on Quantity (Not Quality)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Blogger outreach isn\u2019t a numbers game. When you&#8217;re <a href=\"https:\/\/www.saleshandy.com\/blog\/outbound-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">generating new outbound leads<\/a> for your partnership (or <a href=\"https:\/\/www.ryrob.com\/link-building\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"link building\">link building<\/a>) efforts, it can be tempting to scale up immediately, but I can promise it&#8217;ll lead to dismal campaign results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s much better to build one solid relationship with a well-respected, highly relevant website owner that can introduce you to others in their network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Real+blogger+outreach+is+about+building+mutually+beneficial+relationships+on+a+foundation+of+value.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Real blogger outreach is about building mutually beneficial relationships on a foundation of value.&quot;\">\"Real blogger outreach is about building mutually beneficial relationships on a foundation of value.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Real+blogger+outreach+is+about+building+mutually+beneficial+relationships+on+a+foundation+of+value.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you were to instead send out hundreds of emails all at once using an outreach automation tool\u2014with the goal of trying to start dozens of conversations or score a higher volume of links from small, spammy websites\u2014you&#8217;re all but wasting your time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More on the nuances of link building (and why you shouldn&#8217;t do most &#8220;link building&#8221; in the first place) <a href=\"https:\/\/en.wikipedia.org\/wiki\/Link_building#Black_hat_link_building\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">right here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.n1s2fnqyvb9u\"><strong>Problem #2: <\/strong><strong>Not Personalizing Your Approach<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we\u2019ll see in a moment when we touch on some real examples, many outreach emails aren\u2019t personalized at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even those that are personalized, they tend to only include the most basic of details\u2014like the blogger\u2019s name, website name or the mention of a particular article at best.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22If+your+blogger+outreach+emails+read+like+a+robotic+script%2C+don%27t+expect+the+recipient+to+ever+respond.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;If your blogger outreach emails read like a robotic script, don&#039;t expect the recipient to ever respond.&quot;\">\"If your blogger outreach emails read like a robotic script, don't expect the recipient to ever respond.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22If+your+blogger+outreach+emails+read+like+a+robotic+script%2C+don%27t+expect+the+recipient+to+ever+respond.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You want to be much more personal and engaging than that with your outreach. Show you&#8217;re a real human by mentioning something you love about the blog the recipient&#8217;s work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.rdvsbqvvovnc\"><strong>Problem #3: Not <\/strong><strong>Offering Something Valuable <em>First<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re contacting a blogger for the very first time, don\u2019t immediately ask for a social share or guest posting opportunity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Make sure you\u2019re doing something useful (or at least offering <em>them<\/em> something useful) in your initial outreach email.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To figure out&nbsp;<em>how<\/em> you can be most useful to the blogger or publisher in question, think about what they want and need. Determine what&#8217;s feasible for you to accomplish for them by using your own skills, experience or relationships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That could be things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leaving thoughtful comments on their blog for a few days or weeks before emailing<\/li>\n\n\n\n<li>Regularly sharing their content on your social media channels (and tagging them)<\/li>\n\n\n\n<li>Mentioning or linking to their blog from an article you wrote<\/li>\n\n\n\n<li>Turning one of their articles into <a href=\"https:\/\/www.ryrob.com\/how-to-write-an-ebook\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"a well-designed eBook\">a well-designed eBook<\/a> they can use<\/li>\n\n\n\n<li>Pointing out a spelling mistake or broken link in an existing article on their site<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The list could go on and on.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Ultimately though, successful outreach boils down to <em>starting<\/em> a relationship on a foundation of providing value first (before asking for something from them).<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">At the very least, you need to offer something genuinely useful to your recipients\u2014like a piece of free guest content for their blog, the promise to include a quote from them in an upcoming article on your blog (or in a guest post for a larger site if you&#8217;re still brand new to blogging).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let&#8217;s walk through some case studies of real(ly) bad blogger outreach examples and I&#8217;ll show you exactly what to avoid in your own outreach efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.ts1x2bfr4mjy\"><a name=\"avoid-mistakes\"><\/a><span style=\"background-color: #fdf2d0;\"><strong>Things to Avoid in Your Blogger Outreach Email Templates<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So what does it look like when outreach goes very, very wrong?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"640\" height=\"512\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Face-Palm-Email-Fail.jpg\" alt=\"Face Palm Email Fail\" class=\"wp-image-9501\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Face-Palm-Email-Fail.jpg 640w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Face-Palm-Email-Fail-300x240.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s start by taking a look at some real life examples from inside my inbox right now:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.ih6rbsup3ujx\"><strong>Email Teardown #1: Mr. Webmaster Fastmoney&#8217;s Epic Fail<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Where do we even begin with this one?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"342\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/fast-money-loans-outreach-email-fail.jpg\" alt=\"fast-money-loans-outreach-email-fail\" class=\"wp-image-9495\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/fast-money-loans-outreach-email-fail.jpg 1000w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/fast-money-loans-outreach-email-fail-300x103.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/fast-money-loans-outreach-email-fail-768x263.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">In case the screenshot (above) is hard to read, here&#8217;s the text of that email:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Subject:<\/strong> GUEST POST<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey There,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&nbsp;I love your site and have been reading a lot of articles on here, its so well laid out and meticulous. I couldn&#8217;t help wondering since we are a small business and would love to write an article for you to publish on your website on a topic of your choice for a link back to our site.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Please provide me the topic you wish us to write about and we will provide you with the content for your approval. This is absolutely FREE and all we are asking for is credit in the form of a link back to our website. The article can be about anything you like and we will write you a 500 word article completely FREE!!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ouch. This one&#8217;s pretty rough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on how this email reads, would <em>you<\/em> want to take that \u201cFREE\u201d 500 word article for your blog?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Would you feel confident that you&#8217;re going to get a good piece of content from a reputable blogger?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a lot of things wrong with this email though, so let&#8217;s take them one-by-one:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The name of the sender.<\/strong> I mean come on, ha! The name &#8220;Webmaster Fastmoney&#8221; had me instantly laughing out loud upon seeing this. If I hadn&#8217;t been sourcing horrible email examples to highlight for this guide, I would&#8217;ve instantly spammed this one and never even considered opening it. Add the subject line into that quick analysis and wow, what a bad start.<\/li>\n\n\n\n<li><strong>The all caps subject line is spammy at best.<\/strong> Never send an email to a brand new recipient\u2014especially one you&#8217;re hoping to partner with\u2014using a subject line that&#8217;s in all capitalized text. It&#8217;s a miracle that my Gmail spam filters didn&#8217;t pull this one straight into the spam folder.<\/li>\n\n\n\n<li><strong>There\u2019s not even a nod towards personalization. <\/strong>This blogger doesn\u2019t bother to even use my name or the name of the site. Not to mention the fact that this email has clearly been sent to 50+ other recipients on the same exact thread.<\/li>\n\n\n\n<li><strong>It comes across as disingenuous.<\/strong> The first sentence says \u201c<em>I love your site,<\/em>\u201d but it&#8217;s easy to see from the email that it&#8217;s being sent to dozens of people all at the same time\u2014so there\u2019s no indication that this blogger has even read a single post on my blog. In fact, it suggests the opposite since they\u2019re clearly sending identical emails to dozens (if not hundreds) of other bloggers.<\/li>\n\n\n\n<li><strong>There\u2019s a grammatical error in the first sentence.<\/strong> We all make some mistakes, but you should be proofing your emails before hitting send. The word &#8220;its\u201d should be \u201cit\u2019s\u201d (short for \u201cit is\u201d) in the first sentence of this outreach email. While typos happen, when you\u2019re asking for a guest posting opportunity, you can\u2019t afford to give the immediate impression that your writing is going to be poorly edited.<\/li>\n\n\n\n<li><strong>The writing style is just plain bad. <\/strong>The second sentence, for instance, is long and convoluted and doesn\u2019t really make sense\u2014this blogger starts the sentence with \u201cI couldn\u2019t help wondering\u201d but doesn\u2019t actually pose a question, which makes the entire email a pretty confusing experience.<\/li>\n\n\n\n<li><strong>The emphasis on the word FREE looks very spammy. <\/strong>Putting \u201cFREE\u201d in all caps and doing it twice, comes across as desperate and pushy. It also seems like an odd selling point, as most bloggers will expect guest posts to be offered for free anyway.<\/li>\n\n\n\n<li><strong>There\u2019s no actual pitch. <\/strong>This would-be guest poster asks me to do the work for them and \u201c<em>provide me the topic you wish us to write about.<\/em>\u201d As well as being rather ungrammatical, this is a red flag because <em>good<\/em> guest posters will be willing to suggest an idea that they feel they could do justice to.<\/li>\n\n\n\n<li><strong>There\u2019s no indication of where \u201ca link back to our website\u201d would go. <\/strong>Bloggers with large sites have worked hard building their reputation, often over the course of years. We don\u2019t want to risk harming that reputation by allowing a link to a spammy website, or one that runs counter to my values. Be transparent about what you&#8217;re hoping to achieve in your emails and you&#8217;ll have a much better shot at forming a genuine relationship.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now that email example is truly one of the worst I&#8217;ve seen in quite a while.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, to ease back into what makes an email actually stand out from the crowd\u2014let&#8217;s walk through a bad example that&#8217;s not as egregious.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.ih6rbsup3ujx\"><strong>Email Teardown #2: The Most Common (Bad) Blogger Outreach Email Template<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This outreach email is a great example of the &#8220;average&#8221; level of effort that goes into outreach by most people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While it isn&#8217;t <em>terrible<\/em> from a pure content perspective, it fails big time in trying to capture my interest. Though to the sender&#8217;s credit, this outreach email doesn&#8217;t have any glaring spelling or grammatical errors\u2014it&#8217;s just not enticing enough for me to take action on.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2238\" height=\"936\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Bad-Outreach-Email-Example-Teardown.jpg\" alt=\"Bad Outreach Email Example Teardown\" class=\"wp-image-9492\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Bad-Outreach-Email-Example-Teardown.jpg 2238w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Bad-Outreach-Email-Example-Teardown-300x125.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Bad-Outreach-Email-Example-Teardown-1024x428.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Bad-Outreach-Email-Example-Teardown-768x321.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Bad-Outreach-Email-Example-Teardown-1536x642.jpg 1536w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Bad-Outreach-Email-Example-Teardown-2048x857.jpg 2048w\" sizes=\"(max-width: 2238px) 100vw, 2238px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">In case the screenshot (above) is difficult to read, here&#8217;s the text of that email:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Subject:<\/strong> Guest post on <\/em><em>ryrob.com<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hi there,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>First of all, I would like to say that I enjoyed browsing <\/em><em><a href=\"https:\/\/www.ryrob.com\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"ryrob.com\">ryrob.com<\/a><\/em><em>. The content provided is genuine and engaging to read.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>My name is [name] and I work for a company that employs a number of talented and experienced copywriters that deliver content on a wide variety of subjects.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I was wondering if you would be willing to accept an article that matches editorial style and topics of <\/em><em><a href=\"https:\/\/www.ryrob.com\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"ryrob.com\">ryrob.com<\/a><\/em><em>. Since an article would contain a contextually integrated link to our partner&#8217;s website we would be willing to reward you for publishing it.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Would you be interested?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sincerely,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>[Name]<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While this isn\u2019t anywhere near as bad as the previous example, it still leaves a lot to be desired (and most importantly\u2014it wasn&#8217;t effective at getting me to take action on it).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Believe it or not, this email actually makes many of the same mistakes as our first one, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No meaningful personalization. <\/strong>Although there\u2019s a small degree of personalization (with my blog URL in the subject line and the body of the email), there\u2019s no indication that the sender has actually ever looked at my site. Plus, I happen to know there are tons of automation tools that can insert a website&#8217;s name into the body of an outreach email that&#8217;s done at scale\u2014so from the very start I&#8217;m already skeptical here because it doesn&#8217;t address me by name.<\/li>\n\n\n\n<li><strong>The first sentence reads as a very generic template.<\/strong> \u201cThe content provided is genuine and engaging to read&#8230;\u201d is a very vague compliment that could be used for almost any blog, suggesting again that this is part of a larger, automated outreach campaign.<\/li>\n\n\n\n<li><strong>It\u2019s not clear who\u2019d be writing the post or where I\u2019d be linking.<\/strong> They mention, \u201ca link to our partner\u2019s website,\u201d in the email which could be something that&#8217;s totally unrelated to my <a href=\"https:\/\/www.ryrob.com\/blog-niche\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog niche\">blog niche<\/a> (or worse, a site that&#8217;s spammy and could damage my blog&#8217;s reputation).<\/li>\n\n\n\n<li><strong>Instead of promising a \u201cFREE\u201d post, this email makes <\/strong><strong>an offer of payment.<\/strong> \u201cWe would be willing to reward you for publishing it\u201d. While this may at first seem an attractive offer, seasoned bloggers will know that guest posters offering money won\u2019t normally have high-quality content (which creates more work for me). On top of that, selling a \u201ccontextually integrated link\u201d could land <em>your <\/em>site in hot water with search engines, unless you either Nofollow the link or mark it as sponsored\u2014and it\u2019s unlikely your would-be guest poster will accept those terms.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">On the plus side though, there\u2019s at least a straightforward request\u2014to send me a guest post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Though going back to our core foundation of <strong>smart outreach<\/strong> here, I wouldn\u2019t recommend making this kind of ask (especially without actually pitching a real idea) before building up a relationship with your recipient first.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.5b52proxqh37\"><a name=\"how-to-do-blogger-outreach\"><\/a><span style=\"background-color: #fdf2d0;\"><strong>How to Do Smart Blogger Outreach in 10 Easy Steps<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s probably clear from these email examples, that there are lots of straightforward things you can do to get your outreach right.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"430\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Screenshot-of-Sending-an-Email-to-Your-Prospect-in-Blog-Promotion.jpg\" alt=\"Screenshot of Sending an Email to Your Prospect in Blog Promotion\" class=\"wp-image-9509\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Screenshot-of-Sending-an-Email-to-Your-Prospect-in-Blog-Promotion.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Screenshot-of-Sending-an-Email-to-Your-Prospect-in-Blog-Promotion-300x143.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Screenshot-of-Sending-an-Email-to-Your-Prospect-in-Blog-Promotion-768x367.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Now, I\u2019m going to walk you through this process step-by-step, to make crafting a standout outreach campaign as easy as possible for you. I\u2019ll also share my own email templates that you can tweak, modify and use in your own outreach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before we get started, though, here\u2019s something important to remember:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>If you\u2019ve tried your hand at outreach in the past and produced emails similar to the bad examples above\u2014don&#8217;t worry. <\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;re not here to be shamed&#8230; you&#8217;re here to learn how to do&nbsp;<em>better<\/em> outreach that actually gets real results for the <a href=\"https:\/\/www.ryrob.com\/how-grow-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"growth of your blog\">growth of your blog<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While it\u2019s not ideal if you&#8217;ve already sent a lot of outreach emails that looked like our examples above\u2014it&#8217;s not the end of the world, either.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unless you&#8217;ve emailed the same bloggers over and over and over again, they\u2019re very unlikely to remember your name or email address.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Successful bloggers get targeted with so many of these <em>bad <\/em>outreach emails that most of us just hit \u201cdelete\u201d right away without internalizing any of the information about the sender.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So with that in mind&#8230; let&#8217;s learn how to do outreach the right way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.xe2vjcug7xc5\"><strong>1. Choose a Small Number of Bloggers to Reach Out to<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The root of the problem with our bad examples above, is that the bloggers who sent these outreach emails are concentrating on sending out as many emails as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re doing that, it\u2019s understandable that you\u2019ll end up with minimal personalization\u2014and that you\u2019ll be pitching to some blogs that are (at best) only slightly related to your topic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>It\u2019s better to pick a small number of bloggers to target for your outreach efforts.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When you take the approach of trying to connect with a smaller number of bloggers, it means that you can focus on really high-quality outreach, rather than treating your entire campaign as just a numbers game. Your entire outreach approach will be different (in a positive way).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Smart+blogger+outreach+is+done+on+a+very+small+scale%2C+with+a+personalized+approach+and+high+quality+offer.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Smart blogger outreach is done on a very small scale, with a personalized approach and high quality offer.&quot;\">\"Smart blogger outreach is done on a very small scale, with a personalized approach and high quality offer.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Smart+blogger+outreach+is+done+on+a+very+small+scale%2C+with+a+personalized+approach+and+high+quality+offer.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good place to start with <em>who<\/em> to reach out to in the first place, is with the blogs that you already follow and enjoy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you run a blog that shares in-depth <a href=\"https:\/\/smartwp.com\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">WordPress tutorials<\/a>, then you&#8217;d probably consider reaching out to blogs in your space that produce content in related (but not directly competitive) fields. That might include blogs like mine that write about keyword phrases like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <a href=\"https:\/\/www.ryrob.com\/best-web-hosting-plans\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"best hosting plans for bloggers\">best hosting plans for bloggers<\/a><\/li>\n\n\n\n<li>Top <a href=\"https:\/\/www.ryrob.com\/affiliate-programs-bloggers\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"affiliate programs\">affiliate programs<\/a> for bloggers and website owners<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ryrob.com\/how-much-cost-blog-budget\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"How much does it cost to blog?\">How much does it cost to blog?<\/a><\/li>\n\n\n\n<li>How to manage <a href=\"https:\/\/www.ryrob.com\/taxes-for-bloggers\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"taxes for bloggers\">taxes for bloggers<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your goal could be something like landing a guest post, getting a quote featured, having your content shared on my social channel or other meaningful pursuit that ladders up to the <a href=\"https:\/\/www.ryrob.com\/blogging-goals\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"blogging goals\">blogging goals<\/a> in your greater <a href=\"https:\/\/www.ryrob.com\/blog-business-plan\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog business plan\">blog business plan<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t yet read many blogs <a href=\"https:\/\/www.ryrob.com\/blog-niche\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"in your niche\">in your niche<\/a>, ask around for recommendations, <a href=\"https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"do keyword research\">do keyword research<\/a> to see who&#8217;s already a heavy hitter in top search rankings, or look at what the big names in your industry are retweeting and sharing on social media.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Use My Free Keyword Research Tool<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"950\" height=\"508\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas.jpg\" alt=\"Free Keyword Research Tool (AI-Powered) SEO Keyword Research and Ideas\" class=\"wp-image-17468\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas.jpg 950w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas-300x160.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas-768x411.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Try my <em>free<\/em> AI-Powered <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"Keyword Tool\">Keyword Tool<\/a> to get dozens of research-backed ideas for keywords &amp; topics to write about on your blog today.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Get Keyword Ideas\">Get Keyword Ideas<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.fz6y7i4y7aet\"><strong>2.<\/strong><strong>&nbsp;Build a Relationship in Comments or on Social Media<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While it\u2019s not impossible to <a href=\"https:\/\/www.ryrob.com\/cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"cold email\">cold email<\/a> someone for the first time\u2014perhaps with a great <a href=\"https:\/\/www.ryrob.com\/guest-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"guest post\">guest post<\/a> pitch\u2014and have them accept, it\u2019s always better to establish some kind of connection with the blogger <em>before<\/em> your email (with a request of them) lands in their inbox.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a couple of good ways to build a value-driven relationship with bloggers before reaching out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Commenting on their blog regularly<\/strong>. Leave thoughtful, useful comments over the course of a week or two before emailing and they\u2019ll start to notice you. Make sure your comments are genuinely adding to the conversation, though. If you can\u2019t think of anything to say for a particular piece other than \u201cgreat post,\u201d skip commenting on that one.<\/li>\n\n\n\n<li><strong>Sharing their content on your social media channels<\/strong>. Even if you don\u2019t have a large following of your own, this is still a nice gesture and genuinely helpful thing to do\u2014especially if you&#8217;re adding some genuine commentary, asking a compelling question and tagging the blogger. Whenever possible, add your own little snippet to the social share (like \u201cI loved tip #9 here\u201d or \u201cgreat advice on <a href=\"https:\/\/www.ryrob.com\/blog-seo\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"SEO for new bloggers\">SEO for new bloggers<\/a>\u201d), rather than simply sharing the title and link to the post. The more personalized your share, the more likely you&#8217;ll be to make a lasting impression.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>If genuine, leaving regular blog comments works extremely well at building a foundational relationship.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s an example of a couple comments (on a recent <a href=\"https:\/\/www.ryrob.com\/income\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog income report\">blog income report<\/a> of mine) from readers that started by regularly leaving comments on my blog posts&#8230; and have since gone on to collaborate with me on a range of projects like guest posts, quote placements, social shares and more.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"798\" height=\"543\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Commenting-Example-of-Building-Relationships.png\" alt=\"Blog Commenting Example of Building Relationships\" class=\"wp-image-9511\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Commenting-Example-of-Building-Relationships.png 798w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Commenting-Example-of-Building-Relationships-300x204.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Commenting-Example-of-Building-Relationships-768x523.png 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Here are some great ways to go even further\u2014and offer your target blogger something more valuable could include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Linking to their blog from your own<\/strong>. Especially if you\u2019re offering a recommendation, using one of their articles as a positive example of something, or including some sort of commentary about the blogger you&#8217;re trying to build a relationship with.<\/li>\n\n\n\n<li><strong>Rating and reviewing their podcast on iTunes<\/strong>. This is another extremely genuine way to help a blogger out, as well as a good way to get noticed by them. It also demonstrates that you\u2019re actually listening to their content, which will come in handy in convincing them you&#8217;re really invested in them once you send your email.<\/li>\n\n\n\n<li><strong>Reviewing their book on Amazon or GoodReads<\/strong>. Like reviewing a podcast, this is truly helpful to the blogger in question\u2014and shows that you\u2019ve read at least a decent amount of their work (and in most cases, paid to do so).<\/li>\n\n\n\n<li><strong>Proactively offering a testimonial for their product or service<\/strong>. If you\u2019ve bought one of their <a href=\"https:\/\/www.ryrob.com\/blogging-courses\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blogging courses\">blogging courses<\/a>, purchased a book, put a free template to good use or have used their services at some point, it\u2019s <em>incredibly <\/em>helpful to reach out and offer a testimonial that the blogger can use in their marketing efforts or directly on their sales page. Very few people offer unsolicited testimonials, so this is a great way to stand out from the crowd\u2014I can personally tell you this is a <em>guaranteed<\/em> way to get a response from a blogger like me. Plus, it also helps remind the blogger that you\u2019re a paying customer.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=Want+to+really+stand+out+from+the+crowd+with+your+blogger+outreach%3F+Send+an+unsolicited+testimonial+about+how+their+work+has+helped+you.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Want to really stand out from the crowd with your blogger outreach? Send an unsolicited testimonial about how their work has helped you.\">Want to really stand out from the crowd with your blogger outreach? Send an unsolicited testimonial about how their work has helped you.<\/a><\/div><a href=\"https:\/\/x.com\/share?text=Want+to+really+stand+out+from+the+crowd+with+your+blogger+outreach%3F+Send+an+unsolicited+testimonial+about+how+their+work+has+helped+you.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.13wm8t7hk9x0\"><strong>3. Make a Highly Targeted Ask (Pitch Them Something They Can\u2019t Refuse)<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"536\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/How-to-Build-a-Relationship-with-Bloggers-and-Provide-Value-First.jpg\" alt=\"How to Build a Relationship with Bloggers and Provide Value First\" class=\"wp-image-9510\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/How-to-Build-a-Relationship-with-Bloggers-and-Provide-Value-First.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/How-to-Build-a-Relationship-with-Bloggers-and-Provide-Value-First-300x179.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/How-to-Build-a-Relationship-with-Bloggers-and-Provide-Value-First-768x457.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Whatever you\u2019re asking for\u2014a quote with a link, a social share or a guest post slot\u2014you need your pitch to be <em>highly<\/em>&nbsp;relevant to the blog and individual you\u2019re reaching out to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I hope it&#8217;s obvious that you shouldn\u2019t pitch a guest post about \u201cten makeup tips\u201d to a blog about SEO. But being highly relevant goes far beyond that simple example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need your ask to match up with the existing <a href=\"https:\/\/www.ryrob.com\/blog-post-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog post ideas\">blog post ideas<\/a> they tend to cover\u2014and types of content the blog regularly produces. And while the temptation will be high to use an <a href=\"https:\/\/www.ryrob.com\/ai-content-writing-tools\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"AI content writing tool\">AI content writing tool<\/a> for your articles, be sure to take time and thoughtfully make the content useful &amp; actionable to real humans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, if you\u2019ve just written an in-depth guide aimed at bloggers who want to get started with SEO, it might make sense to ask for shoutout or share from a beginner-friendly site for bloggers, such as my blog here, or sites like ProBlogger and SmartBlogger. On the other hand, it probably wouldn\u2019t be a good idea to ask an in-depth SEO publication like <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">Ahrefs<\/a>, to link to your guide, as it wouldn\u2019t be the right fit for their <a href=\"https:\/\/www.ryrob.com\/how-to-find-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"target audience\">target audience<\/a> or more advanced bloggers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>When you\u2019re pitching a guest post, make sure your idea is tailor-made for the blog you\u2019re reaching out to.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t just <a href=\"https:\/\/www.ryrob.com\/blog-post-outline\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"outline a blog post\">outline a blog post<\/a> and <em>then<\/em> figure out where you might be able to get it published. That&#8217;s going backwards (and won&#8217;t yield the same results).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose the right blog you&#8217;d like to get published on first&#8230; and then you can strategize on <a href=\"https:\/\/www.ryrob.com\/how-to-write-a-headline\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to write a headline\">how to write a headline<\/a> that&#8217;ll resonate with their editors, an enticing outline that&#8217;d be the perfect fit for them\u2014and the chances will be much higher that they&#8217;ll give you a thumbs up to dive in and start <a href=\"https:\/\/www.ryrob.com\/how-write-blog-post\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"writing a blog post\">writing a blog post<\/a> for them.<\/p>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>Need Catchy Blog Title Ideas?<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.ryrob.com\/blog-title-generator\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\"><img decoding=\"async\" width=\"850\" height=\"435\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2021\/06\/Blog-Title-Generator-Tool-AI-Powered-SEO-Blog-Titles-Tool-Screenshot.jpg\" alt=\"Blog Title Generator Tool (AI-Powered) SEO Blog Titles Tool Screenshot\" class=\"wp-image-17093\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2021\/06\/Blog-Title-Generator-Tool-AI-Powered-SEO-Blog-Titles-Tool-Screenshot.jpg 850w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2021\/06\/Blog-Title-Generator-Tool-AI-Powered-SEO-Blog-Titles-Tool-Screenshot-300x154.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2021\/06\/Blog-Title-Generator-Tool-AI-Powered-SEO-Blog-Titles-Tool-Screenshot-768x393.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Try my <em>free<\/em> AI-Powered <a href=\"https:\/\/www.ryrob.com\/blog-title-generator\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"Blog Title Generator Tool\">Blog Title Generator Tool<\/a> to get dozens of SEO-friendly headline ideas to make your blog posts stand out today.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/www.ryrob.com\/blog-title-generator\/\" target=\"_blank\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Get Title Ideas\">Get Title Ideas<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.78wcqmddag6g\"><strong>4. Make it Worth Their While<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever you\u2019re asking, make sure that it\u2019s worthwhile for the blogger to spend their time and resources (1) evaluating and (2) taking action on your ask.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"521\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Example-of-Making-Your-Blog-Outreach-Worthwhile.jpg\" alt=\"Example of Making Your Blog Outreach Worthwhile\" class=\"wp-image-9513\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Example-of-Making-Your-Blog-Outreach-Worthwhile.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Example-of-Making-Your-Blog-Outreach-Worthwhile-300x174.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Example-of-Making-Your-Blog-Outreach-Worthwhile-768x445.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sure, it might only take them a minute or two in order to check out an article you sent and type out a quick tweet promoting it to their audience\u2014but that\u2019s an activity they&#8217;ll be doing on your behalf, instead of working on something of their own. Make your ask a no-brainer that also benefits them in some way.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Understand that your outreach is asking the recipient to divert their time to something else\u2014make it worth their while.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">There are plenty of ways to make your outreach ask a worthy endeavor for your prospective partner:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Link to them first. <\/strong>If you\u2019re asking a prominent blogger to share your article on their social media channels, it\u2019s great if that post already links to them or one of their products somewhere within the article. <em>Note: You definitely shouldn\u2019t make linking to them conditional on getting a share though!<\/em><\/li>\n\n\n\n<li><strong>Eliminate any potential friction. <\/strong>If you\u2019re asking to write a <a href=\"https:\/\/www.ryrob.com\/guest-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"guest post\">guest post<\/a> for their blog, do your absolute best to make the process as hassle-free for them as possible. Pitch a clear <a href=\"https:\/\/www.ryrob.com\/blog-post-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog post idea\">blog post idea<\/a> with a simple structure that relates to content topics they regularly cover, so they can give you a quick \u201cyes, let&#8217;s do it\u201d or \u201cno, that&#8217;s not for us\u201d without having to do a lot of critical thinking (or back and forth communicating with you).<\/li>\n\n\n\n<li><strong>Use your own strengths. <\/strong>If you have a large enough audience\u2014or have a friend that does\u2014make it clear that you\u2019ll help <a href=\"https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"promote your blog\">promote your blog<\/a> post that you wrote for them, or that you\u2019ll be glad to share any of their content that could do with a boost. <em>Note: This won\u2019t have a lot of credibility if your audience only consists of a dozen Twitter followers.<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Like I&#8217;ve said many times throughout this guide to smart blogger outreach&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Nothing+is+more+effective+in+blogger+outreach%2C+than+providing+some+sort+of+value+first+%28long+before+making+your+ask%29.+Play+the+long+game.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Nothing is more effective in blogger outreach, than providing some sort of value first (long before making your ask). Play the long game.\">\"Nothing is more effective in blogger outreach, than providing some sort of value first (long before making your ask). Play the long game.<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Nothing+is+more+effective+in+blogger+outreach%2C+than+providing+some+sort+of+value+first+%28long+before+making+your+ask%29.+Play+the+long+game.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blogger outreach that makes an immediate ask is far less effective than when you show that you&#8217;re investing into the relationship first.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.69iluu8wz1j5\"><strong>5. Don\u2019t Offer Money in Your Blogger Outreach Email<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unless the blog specifically offers sponsorship options (which is normal in some industries) and you want to go down that path, it looks tacky and scammy to offer money in return for having your guest post published\u2014or getting your content shared.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The offer of money in an initial outreach email is one of the big red flags I look out for when evaluating legitimacy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>One example of where you definitely should NOT offer money, is in exchange for a backlink.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Unless you\u2019re fine with the link to be set to <a href=\"https:\/\/www.ryrob.com\/what-is-nofollow-link\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"nofollow\"><em>nofollow<\/em><\/a> (meaning it won\u2019t pass on any SEO benefits), then this kind of outreach is a major no-go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paying for <em>follow<\/em> links is <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=en&amp;visit_id=637103580605405998-1053214719&amp;rd=1\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">forbidden under Google\u2019s policies<\/a>, and can have a lasting negative impact on both your own <a href=\"https:\/\/www.ryrob.com\/blog-seo\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog SEO\">blog SEO<\/a> <em>and<\/em> the SEO of the site linking to you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.2h1z3q2as9y4\"><strong>6.<\/strong><strong> Make a Clear (Simple) Request<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"597\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Make-a-Clear-Simple-Ask-in-Your-Blog-Outreach-Email-Template.jpg\" alt=\"Make a Clear Simple Ask in Your Blog Outreach Email Template\" class=\"wp-image-9514\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Make-a-Clear-Simple-Ask-in-Your-Blog-Outreach-Email-Template.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Make-a-Clear-Simple-Ask-in-Your-Blog-Outreach-Email-Template-300x199.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Make-a-Clear-Simple-Ask-in-Your-Blog-Outreach-Email-Template-768x509.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Whatever you\u2019re asking for in your email, be clear and straightforward about it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a nearly <a href=\"https:\/\/www.superoffice.com\/blog\/email-open-rates\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">62% of emails being read on a mobile device<\/a> today, the busy blogger reading your email may also have dozens (or even hundreds) of emails to get through today\u2014and you don\u2019t want them to decide that yours is too much work to deal with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make your request clear and simple, it\u2019s a good idea to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Write a subject line that succinctly reflects what you\u2019re asking for. <\/strong>A few examples of great email subject lines include things like, \u201cGuest post submission: Ten Ways to Get Your First Hundred Subscribers\u201d or \u201cWould you share my post about beginner-friendly SEO?\u201d or &#8220;Your feature on my blog&#8221; which are all very clear. Subject lines like, \u201cQUESTION\u201d or \u201cHi\u201d or \u201c(no subject)\u201d are usually instantly archived when I sort through my emails in the morning.<\/li>\n\n\n\n<li><strong>Ask for what you want early in the email.<\/strong> For example, if your outreach starts with a subject line that makes it clear you&#8217;re hoping to guest post for the recipient, then it&#8217;d be smart to position your pitch (and why it&#8217;d be perfect for your blogger to run with) high up in the email\u2014so that your recipient doesn&#8217;t have to read through paragraphs of text just to get to the purpose of your email.<\/li>\n\n\n\n<li><strong>Keep your email short and sweet.<\/strong> If you&#8217;re writing a novel in your outreach email, you&#8217;re doing something wrong. Remember the purpose of sending an outreach email in the first place&#8230; to open up a line of communication, start forming a relationship, provide value to your recipient and&nbsp;<em>eventually<\/em> make an ask they won&#8217;t want to refuse. Jump down to my email templates here toward the bottom of this guide for examples of my most effective emails you can use today.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Want+to+nail+your+blogger+outreach+emails%3F+Send+the+kind+of+email+you%27d+want+to+receive%2C+read+and+take+action+on.+What+would+excite+you%3F%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Want to nail your blogger outreach emails? Send the kind of email you&#039;d want to receive, read and take action on. What would excite you?&quot;\">\"Want to nail your blogger outreach emails? Send the kind of email you'd want to receive, read and take action on. What would excite you?\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Want+to+nail+your+blogger+outreach+emails%3F+Send+the+kind+of+email+you%27d+want+to+receive%2C+read+and+take+action+on.+What+would+excite+you%3F%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make your request simple and clear, it&#8217;s also important to be sure you\u2019re only asking for one thing\u2014not making multiple different requests. That can cause <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/clear-organized-and-motivated\/201511\/overwhelmed-much\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">instant overwhelm<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Don\u2019t ask your recipient to do something time consuming right off the bat.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Time intensive requests like, \u201cwill you review my blog?\u201d or \u201cwill you meet up with me for coffee?\u201d will come across as lacking proper awareness\u2014especially if you haven&#8217;t yet established some sort of relationship with the blogger you&#8217;re reaching out to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.2dnfeohdzwxl\"><strong>7. Offer Alternative Ideas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t want to make your email unclear or overly complicated. That priority comes first and foremost.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"591\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Simple-Outreach-Email-Example-Screenshot.jpg\" alt=\"Simple Outreach Email Example Screenshot\" class=\"wp-image-9515\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Simple-Outreach-Email-Example-Screenshot.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Simple-Outreach-Email-Example-Screenshot-300x197.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Simple-Outreach-Email-Example-Screenshot-768x504.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">However, in some cases, it might make sense to offer your recipient a couple of <em>quick <\/em>alternatives to your original ask\u2014especially if you&#8217;ve been cultivating the relationship for at least a few exchanges over email, in their blog comments and on their social feeds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you might pitch a particular guest post title with a quick outline. And at the end of your email, you could quickly add a clarifying sentence like, \u201cIf that idea doesn\u2019t quite fit though, a couple of other articles I could write are [title] and [title].\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Offering+alternative+collaboration+ideas+in+your+blogger+outreach+email+can+show+flexibility+and+thoughtfulness.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Offering alternative collaboration ideas in your blogger outreach email can show flexibility and thoughtfulness.&quot;\">\"Offering alternative collaboration ideas in your blogger outreach email can show flexibility and thoughtfulness.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Offering+alternative+collaboration+ideas+in+your+blogger+outreach+email+can+show+flexibility+and+thoughtfulness.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this very simple mention of some alternative ideas, you&#8217;re not only showing your flexibility, but saving them from the back-and-forth of potential situations like, \u201cWe\u2019ve already got something in the works on [title #1] \u2013 do you have any other ideas?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, your goal is to provide value to your recipient\u2014so put yourself in their shoes before hitting send on your emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.7jazm6biucog\"><strong>8.<\/strong><strong> Edit and Proofread Your Email<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"523\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Proofread-Your-Emails-Before-Sending.jpg\" alt=\"Proofread Your Emails Before Sending\" class=\"wp-image-9516\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Proofread-Your-Emails-Before-Sending.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Proofread-Your-Emails-Before-Sending-300x174.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Proofread-Your-Emails-Before-Sending-768x446.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve written your email, make sure you allow enough time to <em>carefully <\/em>edit and proofread it for any mistakes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This doesn\u2019t just mean checking for typos\u2014though that\u2019s obviously important too. You should also watch out for missteps like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sentences that are ambiguous or unclear. <\/strong><a href=\"https:\/\/www.thoughtco.com\/syntactic-ambiguity-grammar-1692179\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">Rephrase these<\/a> to make them more straightforward and easy for your recipient to understand.<\/li>\n\n\n\n<li><strong>Too much information. <\/strong>You don\u2019t need to give multiple paragraphs of information about your background, the <a href=\"https:\/\/www.ryrob.com\/history-of-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"history of blogging\">history of blogging<\/a> or how that inspired you to launch your blog. Get straight to the point and make sure everything you\u2019ve included in your email is extremely relevant to them.<\/li>\n\n\n\n<li><strong>Grammatical mistakes. <\/strong>Some <a href=\"https:\/\/www.grammarly.com\/blog\/commonly-confused-words\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">easily confused words and phrases<\/a> won\u2019t be picked up by every spell checking tool (\u201cits\u201d and \u201cit\u2019s\u201d are easy to confuse, as we saw in one of the bad examples above), so proofread slowly\u2014and consult an online thesaurus if need be.<\/li>\n\n\n\n<li><strong>Incorrect personalized details.<\/strong> If you\u2019re using an email template, be very careful not to copy and paste it with the wrong name or website name! Make sure you check the spelling, too\u2014especially if the blogger has an unusual name, or the site has a name with unusual capitalization (i.e. \u201cProBlogger\u201d has a capital in the middle, but \u201cCopyblogger\u201d doesn\u2019t).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While a small mistake won\u2019t necessarily ruin your chances of forging a relationship with your recipient, you do want to make the best possible first impression.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is especially true if your outreach contains any sort of pitch to create content for their audience\u2014they&#8217;ll want to see you&#8217;ve got your writing down pat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.xiqlai2e82zy\">9. Don\u2019t Push Your Luck<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, successful bloggers are busy people\u2014they&#8217;re running an online business with a lot of moving parts and you&#8217;re probably popping into their inbox without an invitation.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"535\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Be-Kind-in-Your-Emails-if-You-Want-a-Reply.jpg\" alt=\"Be Kind in Your Emails if You Want a Reply\" class=\"wp-image-9517\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Be-Kind-in-Your-Emails-if-You-Want-a-Reply.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Be-Kind-in-Your-Emails-if-You-Want-a-Reply-300x178.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Be-Kind-in-Your-Emails-if-You-Want-a-Reply-768x457.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t get a reply to your outreach email within a day or two, don\u2019t immediately <a href=\"https:\/\/www.linkio.com\/follow-up-email\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">send a follow up<\/a>. Be patient and considerate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My advice is to wait at least 5 days before following up, especially if your email is completely cold and you don&#8217;t have an existing relationship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If they haven&#8217;t gotten back to your first email within a week, then the chances are high that either (1) they&#8217;re just extremely busy or (2) you haven&#8217;t delivered a pitch that was compelling enough for them to take action on. The safest bet is to assume both\u2014which will inform on how you should best position your follow up. More on that soon.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>If your recipient replies and the answer is no, then accept that (for now).<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">However great you think your content is, and however much you think they\u2019re missing out\u2014don\u2019t try to persuade them to take your guest post or link to your content. If the blogger replies back and asks you not to email again, then respect that too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The chances of them changing their mind are very slim. And even more importantly, they\u2019ll be much less likely to want to collaborate with you in future if you get on their nerves during your first interaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your ask probably wasn&#8217;t the right fit for them at this time, so <strong>don&#8217;t take it personally<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Blogging+is+a+long+game.+If+your+outreach+gets+rejected%2C+keep+in+touch%2C+continue+to+provide+value+and+try+again+another+day.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Blogging is a long game. If your outreach gets rejected, keep in touch, continue to provide value and try again another day.&quot;\">\"Blogging is a long game. If your outreach gets rejected, keep in touch, continue to provide value and try again another day.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Blogging+is+a+long+game.+If+your+outreach+gets+rejected%2C+keep+in+touch%2C+continue+to+provide+value+and+try+again+another+day.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.ikpjtegi7kqt\">10. Follow Up on Your Blogger Outreach Emails<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Right, right&#8230; you know that successful bloggers (and marketers, editors, publishers at top brands &amp; websites) are all busy people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reality of our digital world today is that we&#8217;re more distracted than ever. And <a href=\"https:\/\/www.ryrob.com\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"research shows\">research shows<\/a> that long-form content is becoming increasingly more important to ranking high in organic search\u2014meaning that bloggers are having to spend more time on content creation than ever before, too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s safe to assume that we&#8217;re all short on time. That means you should assume the need to follow up on your outreach emails in most cases\u2014especially if you haven&#8217;t yet established a <a href=\"https:\/\/www.forbes.com\/sites\/ryanrobinson\/2019\/03\/06\/build-online-reputation-freelancer\/#2df7c32d210c\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">personal brand for yourself<\/a> within your niche.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The success of your&nbsp; campaigns will be measured by your follow up game.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Steli Efti, Co-Founder of <a href=\"https:\/\/close.com\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Close.com<\/a> has a very simple <a href=\"https:\/\/blog.close.com\/follow-up\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">follow up philosophy<\/a> that he&#8217;s used to build a multi-million dollar startup, and it applies well to outreach too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He shares, <em>&#8220;I follow up as many times as necessary until I get a response. I don\u2019t care what the response is as long as I get one. If someone tells me they need another 14 days to get back to me, I will put that in my calendar and ping them again in 14 days. If they tell me they&#8217;re busy and they don\u2019t have time right now, I will respond and ask them when they feel like a good time would be for me ping them. The key here is to actually keep following up. If someone tells me they are not interested\u2014I leave them alone. But here is the kicker\u2014if they don\u2019t respond at all, I will keep pinging them until they do. And trust me, they always do.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Steli goes on to share a story about how it took him 48 follow up attempts to get a potential investor to reply to him. Many months later, his persistence paid off and that person ended up investing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=Want+to+become+a+master+at+following+up%3F+Take+a+page+out+of+sales+master+%40steli%27s+book+and+%22follow+up+until+you+get+a+response.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Want to become a master at following up? Take a page out of sales master @steli&#039;s book and &quot;follow up until you get a response.\">Want to become a master at following up? Take a page out of sales master @steli's book and \"follow up until you get a response.<\/a><\/div><a href=\"https:\/\/x.com\/share?text=Want+to+become+a+master+at+following+up%3F+Take+a+page+out+of+sales+master+%40steli%27s+book+and+%22follow+up+until+you+get+a+response.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Follow up until you get a definitive answer to your emails.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let&#8217;s walk through a couple of examples to break down what successful follow ups look like in the context of blogger outreach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s an example of a really fun <a href=\"https:\/\/www.uplead.com\/follow-up-email\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">follow up email<\/a> I got from Andriana Moskovska at <a href=\"https:\/\/goremotely.net\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">Go Remotely<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2254\" height=\"1002\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Great-Blog-Outreach-Follow-Up.png\" alt=\"Great Blog Outreach Follow Up\" class=\"wp-image-9491\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Great-Blog-Outreach-Follow-Up.png 2254w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Great-Blog-Outreach-Follow-Up-300x133.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Great-Blog-Outreach-Follow-Up-1024x455.png 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Great-Blog-Outreach-Follow-Up-768x341.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Great-Blog-Outreach-Follow-Up-1536x683.png 1536w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Great-Blog-Outreach-Follow-Up-2048x910.png 2048w\" sizes=\"(max-width: 2254px) 100vw, 2254px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">She had a pretty strong subject line and initial blogger outreach email in the first place, but I hadn&#8217;t replied as I was on vacation when her email came in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her follow up email is hilarious and starts by capturing my attention with a funny (fake) quote and GIF from a popular tv show I used to watch and have written about. Her email then wraps up with one polite sentence reiterating the request from her original email without trying to guilt trip me whatsoever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Needless to say, Andriana got a reply after that awesome follow up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s look at another blogger outreach <a href=\"https:\/\/blog.klenty.com\/how-to-write-a-follow-up-email\/?bkl-ryrob\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">follow up email<\/a> example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This person has an admirable follow up hustle (2 follow ups within 14 days), but the content of those follow ups weren&#8217;t adding any value to the conversation:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1612\" height=\"550\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Good-Follow-up-on-a-Blog-Outreach-Email-Template-but-Over-Used-Template-and-Not-so-Relevant.jpg\" alt=\"Good Follow up on a Blog Outreach Email Template but Over-Used Template and Not so Relevant\" class=\"wp-image-9481\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Good-Follow-up-on-a-Blog-Outreach-Email-Template-but-Over-Used-Template-and-Not-so-Relevant.jpg 1612w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Good-Follow-up-on-a-Blog-Outreach-Email-Template-but-Over-Used-Template-and-Not-so-Relevant-300x102.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Good-Follow-up-on-a-Blog-Outreach-Email-Template-but-Over-Used-Template-and-Not-so-Relevant-1024x349.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Good-Follow-up-on-a-Blog-Outreach-Email-Template-but-Over-Used-Template-and-Not-so-Relevant-768x262.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Good-Follow-up-on-a-Blog-Outreach-Email-Template-but-Over-Used-Template-and-Not-so-Relevant-1536x524.jpg 1536w\" sizes=\"(max-width: 1612px) 100vw, 1612px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Because I immediately deemed the original email and request not to be a good fit for my blog (plus it followed a very stale template I get multiple times per day), this blogger outreach was already off to a start that didn&#8217;t resonate with me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where the follow ups went wrong though, is that they never sought to add more (or different) value.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both of these follow up emails from this blogger just followed the format of coldly nudging me to respond to their email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They didn&#8217;t offer up an alternative idea, they weren&#8217;t humorous or interesting at all and they only referred me back to their original email without a reminder about the context of their initial ask (more work for me to do). Plus, their <a href=\"https:\/\/www.ryrob.com\/blog-layout\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog layouts\">blog layouts<\/a> didn&#8217;t particularly instill any confidence in me.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What happens when your blogger outreach succeeds?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, let&#8217;s assume that your target blogger <em>does<\/em> do what you\u2019re asking of them in your outreach email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need to make sure you follow up with them after they&#8217;ve done that too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, it\u2019s important to thank them for taking time to work with you\u2014which is just good manners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cultivate that relationship, especially if the first collaboration goes well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending upon the size of their publishing organization, perhaps after a few weeks have gone by, you might want to send them another guest post pitch, or suggest another mutually beneficial collaboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take care not to ping your content partners too frequently that you sour the relationship\u2014particularly when you\u2019re asking for something without providing more value first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If this sounds like a broken record, it&#8217;s because so few people take the approach of giving value first in their outreach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continue helping them out by commenting on their blog posts and sharing their content on your social channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"good-examples\"><\/a><span style=\"background-color: #fdf2d0;\"><strong>Good Examples: 3 Amazing Emails to Learn From<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alright, now that we&#8217;ve gone through my step-by-step process for writing a successful email, I thought it&#8217;d be fun to explore a few more examples of great outreach emails I&#8217;ve gotten over the past couple of weeks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3l5k5qu6fens\"><strong>Good Outreach Email Example #1: Jon Dabach<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This outreach email from Jon Dabach at <a href=\"http:\/\/rhinomarketinggroup.com\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Rhino Marketing Group<\/a> blew my mind with how much up front value he delivered in his initial pitch:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Amazing-Blog-Outreach-Email-Example-and-Screenshot-of-Providing-Insane-Value.jpg\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\"><img decoding=\"async\" width=\"1242\" height=\"966\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Amazing-Blog-Outreach-Email-Example-and-Screenshot-of-Providing-Insane-Value.jpg\" alt=\"Amazing Blog Outreach Email Example and Screenshot of Providing Insane Value\" class=\"wp-image-9470\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Amazing-Blog-Outreach-Email-Example-and-Screenshot-of-Providing-Insane-Value.jpg 1242w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Amazing-Blog-Outreach-Email-Example-and-Screenshot-of-Providing-Insane-Value-300x233.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Amazing-Blog-Outreach-Email-Example-and-Screenshot-of-Providing-Insane-Value-1024x796.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Amazing-Blog-Outreach-Email-Example-and-Screenshot-of-Providing-Insane-Value-768x597.jpg 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>(Click <a href=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Amazing-Blog-Outreach-Email-Example-and-Screenshot-of-Providing-Insane-Value.jpg\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"here\">here<\/a> to open this full-size screenshot in a new tab)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His email starts with an excellent subject line that&#8217;s (1) funny and (2) immediately captured my attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It then dives straight into a genuine compliment of my content and a crazy value add\u2014he took one of my existing articles and packaged it into a digital eBook for me (including some high quality images to go along with it).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is all before making any ask of me whatsoever. How can I not reply to this?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re now working on making a potential collaboration happen over the coming months.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3l5k5qu6fens\"><strong>Good Outreach Email Example #2: Dane Maxwell<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With a killer subject line, Dane Maxwell of <a href=\"https:\/\/thefoundation.com\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">The Foundation<\/a> came in hot with great outreach email seeing if I&#8217;d be interested in reviewing his upcoming book, <a href=\"https:\/\/www.startfromzero.com\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Start From Zero<\/a> and for considering a podcast interview:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Excellent-Blog-Outreach-Email-Template-with-Everything-Done-Very-Well.jpg\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\"><img decoding=\"async\" width=\"1300\" height=\"339\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Excellent-Blog-Outreach-Email-Template-with-Everything-Done-Very-Well.jpg\" alt=\"Excellent Blog Outreach Email Template with Everything Done Very Well\" class=\"wp-image-9471\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Excellent-Blog-Outreach-Email-Template-with-Everything-Done-Very-Well.jpg 1300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Excellent-Blog-Outreach-Email-Template-with-Everything-Done-Very-Well-300x78.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Excellent-Blog-Outreach-Email-Template-with-Everything-Done-Very-Well-1024x267.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Excellent-Blog-Outreach-Email-Template-with-Everything-Done-Very-Well-768x200.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>(Click <a href=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Excellent-Blog-Outreach-Email-Template-with-Everything-Done-Very-Well.jpg\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"here\">here<\/a> to open this full-size screenshot in a new tab)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This email is packed with great lessons you can apply to your own blogger outreach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Starting with a compliment and showing that you have a real interest in your recipient<\/li>\n\n\n\n<li>Building your credibility based on your own unique experiences<\/li>\n\n\n\n<li>Making an ultra clear (relevant) ask<\/li>\n\n\n\n<li>Note that the formatting of Dane&#8217;s email is also very clean, simple and doesn&#8217;t feel stressful<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ll be doing a podcast interview soon\u2014and have also found a couple other win-win collaborations that make a lot of sense.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3l5k5qu6fens\"><strong>Good Outreach Email Example #3: Josh Crist<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another recent great outreach email example pitching me on a podcast appearance came from Josh Crist of <a href=\"https:\/\/www.bemyguest.fm\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Be My Guest FM<\/a>, where he delivered a very standout pitch to have on the CEO of Freshbooks (a brand I&#8217;ve worked with in the past):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/One-of-the-Best-Blog-Outreach-Emails-Ive-Gotten-This-Year-Promoting-a-Podcast-Guest-Appearance.jpg\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\"><img decoding=\"async\" width=\"1644\" height=\"937\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/One-of-the-Best-Blog-Outreach-Emails-Ive-Gotten-This-Year-Promoting-a-Podcast-Guest-Appearance.jpg\" alt=\"One of the Best Blog Outreach Emails I've Gotten This Year (Promoting a Podcast Guest Appearance)\" class=\"wp-image-9472\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/One-of-the-Best-Blog-Outreach-Emails-Ive-Gotten-This-Year-Promoting-a-Podcast-Guest-Appearance.jpg 1644w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/One-of-the-Best-Blog-Outreach-Emails-Ive-Gotten-This-Year-Promoting-a-Podcast-Guest-Appearance-300x171.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/One-of-the-Best-Blog-Outreach-Emails-Ive-Gotten-This-Year-Promoting-a-Podcast-Guest-Appearance-1024x584.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/One-of-the-Best-Blog-Outreach-Emails-Ive-Gotten-This-Year-Promoting-a-Podcast-Guest-Appearance-768x438.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/One-of-the-Best-Blog-Outreach-Emails-Ive-Gotten-This-Year-Promoting-a-Podcast-Guest-Appearance-1536x875.jpg 1536w\" sizes=\"(max-width: 1644px) 100vw, 1644px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>(Click <a href=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/One-of-the-Best-Blog-Outreach-Emails-Ive-Gotten-This-Year-Promoting-a-Podcast-Guest-Appearance.jpg\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"here\">here<\/a> to open this full-size screenshot in a new tab)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Josh starts out by complimenting my podcast and sharing a screenshot of a 5-star review he just left on iTunes, which is light years ahead of any other guest pitch email I&#8217;ve ever received. <em>P.S.<\/em> Check out my guide to <a href=\"https:\/\/www.ryrob.com\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"starting a podcast\">starting a podcast<\/a> and selecting the right <a href=\"https:\/\/www.ryrob.com\/best-podcast-hosting\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"podcast hosting\">podcast hosting<\/a> if you&#8217;re interested in a show of your own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there, he makes a very clear ask, establishes why it should be relevant to my audience (including three different angles I could consider for framing an episode), reinforces the guest&#8217;s credibility and wraps up with a clear sentence that reiterates his ask. This is a text book excellent outreach email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s seriously so much about it that&#8217;s amazing\u2014please parse through my commentary on the screenshot above.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"bad-examples\"><\/a><span style=\"background-color: #fdf2d0;\"><strong>Bad Examples: 7 Terrible Emails to Steer Clear of<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before we get into my personal email templates, I want to highlight a few more specific examples of bad outreach emails&#8230; so that you know what to steer clear of as you work on your own outreach campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3l5k5qu6fens\"><strong>Bad Email Example #1: Formatting Disaster<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the formatting mistakes in this email\u2014ranging from the subject line through the entire body of the email with spacing that&#8217;s off and content that&#8217;s packed with poor grammar:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"734\" height=\"295\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Example-Terrible-with-Bad-Formatting-Screenshot.jpg\" alt=\"Blog Outreach Email Example Terrible with Bad Formatting Screenshot\" class=\"wp-image-9476\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Example-Terrible-with-Bad-Formatting-Screenshot.jpg 734w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Example-Terrible-with-Bad-Formatting-Screenshot-300x121.jpg 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">It feels like this one was sent using an automation tool that got something massively wrong. Plus, the email came from a very suspicious sounding&nbsp;<em>@gmail.com<\/em> account that doesn&#8217;t do anything to help their cause.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3l5k5qu6fens\"><strong>Bad Email Example #2: The Worst Formatting Blunders Ever<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The subject line gets off to a terrible start by using my full blog URL directly in the subject (looks spammy).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it truly only goes downhill from here with formatting mistakes and what looks like the entire body of the email being pasted in a total of 4 times (this screenshot only has the first three), including the names of different websites&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1048\" height=\"846\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Hilariously-Awful-Example-of-a-Blog-Outreach-Email-Template-Fail-with-Formatting-Typos-Subject-Line-No-Personalization-and-Huge-Mistakes.jpg\" alt=\"Hilariously Awful Example of a Blog Outreach Email Template Fail with Formatting, Typos, Subject Line, No Personalization and Huge Mistakes\" class=\"wp-image-9477\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Hilariously-Awful-Example-of-a-Blog-Outreach-Email-Template-Fail-with-Formatting-Typos-Subject-Line-No-Personalization-and-Huge-Mistakes.jpg 1048w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Hilariously-Awful-Example-of-a-Blog-Outreach-Email-Template-Fail-with-Formatting-Typos-Subject-Line-No-Personalization-and-Huge-Mistakes-300x242.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Hilariously-Awful-Example-of-a-Blog-Outreach-Email-Template-Fail-with-Formatting-Typos-Subject-Line-No-Personalization-and-Huge-Mistakes-1024x827.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Hilariously-Awful-Example-of-a-Blog-Outreach-Email-Template-Fail-with-Formatting-Typos-Subject-Line-No-Personalization-and-Huge-Mistakes-768x620.jpg 768w\" sizes=\"(max-width: 1048px) 100vw, 1048px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This one is pretty surprisingly bad. Want to avoid sending an outreach email like this?&nbsp;Don&#8217;t use an automation tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3l5k5qu6fens\"><strong>Bad Email Example #3: Link Building <\/strong>Mishap<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If anyone reaches out to me specifically talking about link building, I&#8217;m a pretty instant no (as that goes against Google policies):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1169\" height=\"422\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Really-Bad-Blog-Outreach-Email-Template-No-Personalization-and-Bad-Ask.jpg\" alt=\"Really Bad Blog Outreach Email Template (No Personalization and Bad Ask)\" class=\"wp-image-9478\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Really-Bad-Blog-Outreach-Email-Template-No-Personalization-and-Bad-Ask.jpg 1169w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Really-Bad-Blog-Outreach-Email-Template-No-Personalization-and-Bad-Ask-300x108.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Really-Bad-Blog-Outreach-Email-Template-No-Personalization-and-Bad-Ask-1024x370.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Really-Bad-Blog-Outreach-Email-Template-No-Personalization-and-Bad-Ask-768x277.jpg 768w\" sizes=\"(max-width: 1169px) 100vw, 1169px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Add to the fact that this email isn&#8217;t personalized, has a lot of poor grammar, spelling mistakes and appears to be sent at scale\u2014it&#8217;s a hard pass for me.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3l5k5qu6fens\"><strong>Bad Email Example #4: Paid Offer to Post Client Work<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This outreach email is just a fancier wording of, &#8220;can I get a backlink for my client from your blog?&#8221; and offers to pay me for it. Again, an instant no because it goes against <a href=\"https:\/\/www.ryrob.com\/blog-seo\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"SEO best practices\">SEO best practices<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1548\" height=\"380\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Bad-Blog-Outreach-Email-Example-of-No-Personalization-and-Poor-Formatting.jpg\" alt=\"Bad Blog Outreach Email Example of No Personalization and Poor Formatting\" class=\"wp-image-9479\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Bad-Blog-Outreach-Email-Example-of-No-Personalization-and-Poor-Formatting.jpg 1548w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Bad-Blog-Outreach-Email-Example-of-No-Personalization-and-Poor-Formatting-300x74.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Bad-Blog-Outreach-Email-Example-of-No-Personalization-and-Poor-Formatting-1024x251.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Bad-Blog-Outreach-Email-Example-of-No-Personalization-and-Poor-Formatting-768x189.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Bad-Blog-Outreach-Email-Example-of-No-Personalization-and-Poor-Formatting-1536x377.jpg 1536w\" sizes=\"(max-width: 1548px) 100vw, 1548px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">There are some obvious formatting blips here too, that suggest this was sent to a big list of people using an automated tool of some sort as well\u2014another sign that I should steer clear of this person.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3l5k5qu6fens\"><strong>Bad Email Example #5: Am I Experiencing D\u00e9j\u00e0 Vu?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This (really bad) outreach email is shockingly similar to about a dozen others currently in my inbox:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1089\" height=\"334\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Awful-Blog-Outreach-Email-Example-Screenshot-So-Much-Wrong.jpg\" alt=\"Awful Blog Outreach Email Example Screenshot So Much Wrong\" class=\"wp-image-9480\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Awful-Blog-Outreach-Email-Example-Screenshot-So-Much-Wrong.jpg 1089w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Awful-Blog-Outreach-Email-Example-Screenshot-So-Much-Wrong-300x92.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Awful-Blog-Outreach-Email-Example-Screenshot-So-Much-Wrong-1024x314.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Awful-Blog-Outreach-Email-Example-Screenshot-So-Much-Wrong-768x236.jpg 768w\" sizes=\"(max-width: 1089px) 100vw, 1089px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also from an&nbsp;<em>@gmail.com<\/em> account and makes very little sense from a real conversation perspective. Nope.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3l5k5qu6fens\"><strong>Bad Email Example #6: Ok Now I&#8217;m Definitely Seeing Double<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yep, we&#8217;ve now confirmed that there are some awful email templates (and link builders who use them) floating around out there in the wild. I got this one on the same day as #5 above.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1203\" height=\"316\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Shockingly-Similar-Blog-Outreach-Email-Template-Example-and-Screenshot-of-Bad-Email.jpg\" alt=\"Shockingly Similar Blog Outreach Email Template Example and Screenshot of Bad Email\" class=\"wp-image-9483\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Shockingly-Similar-Blog-Outreach-Email-Template-Example-and-Screenshot-of-Bad-Email.jpg 1203w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Shockingly-Similar-Blog-Outreach-Email-Template-Example-and-Screenshot-of-Bad-Email-300x79.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Shockingly-Similar-Blog-Outreach-Email-Template-Example-and-Screenshot-of-Bad-Email-1024x269.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Shockingly-Similar-Blog-Outreach-Email-Template-Example-and-Screenshot-of-Bad-Email-768x202.jpg 768w\" sizes=\"(max-width: 1203px) 100vw, 1203px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Again, we&#8217;ve got a bunch of formatting and grammar mistakes in addition to the email having zero substance. It&#8217;s gonna be a no for me dawg.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3l5k5qu6fens\"><strong>Bad Email Example #7: You Get the Point<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ok, ok&#8230; this is the last one, I promise. But come on, right?! This is exactly the same as the previous one:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"282\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Horrible-Blog-Outreach-Email-Example-of-Bad-Subject-Line-Stock-Photo-Name-and-Poor-Formatting-Spelling-Grammar-Mistakes.jpg\" alt=\"Horrible Blog Outreach Email Example of Bad Subject Line, Stock Photo, Name and Poor Formatting, Spelling, Grammar Mistakes\" class=\"wp-image-9484\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Horrible-Blog-Outreach-Email-Example-of-Bad-Subject-Line-Stock-Photo-Name-and-Poor-Formatting-Spelling-Grammar-Mistakes.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Horrible-Blog-Outreach-Email-Example-of-Bad-Subject-Line-Stock-Photo-Name-and-Poor-Formatting-Spelling-Grammar-Mistakes-300x94.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Horrible-Blog-Outreach-Email-Example-of-Bad-Subject-Line-Stock-Photo-Name-and-Poor-Formatting-Spelling-Grammar-Mistakes-768x241.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">I want to reiterate that the vast majority of blogger outreach I get is this bad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Really, I&#8217;m not kidding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to send emails that <em>actually<\/em> get you real results&#8230; then use one of my templates here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.nbe3zar8elc9\"><a name=\"email-templates\"><\/a><span style=\"background-color: #fdf2d0;\"><strong>3 High Impact (Free) Blogger Outreach Email Templates to Use Today<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re not sure how to write a successful email, try using one of my free templates to guide you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While you may want to change some of the language, verbiage and tone to suit your own voice and style\u2014don&#8217;t worry about whether or not these emails will be <em>&#8220;just another one of these common templates&#8221;<\/em> that appear dozens of times in the inbox of bloggers and publishers each day.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Want My Free Blogger Outreach Email Templates?<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Grab my 3 most effective blogger outreach email templates in both Google Doc and PDF format (100% free) and send better emails today.<\/p>\n\n\n<div class=\"ryrob-form align-center \">\n                <div class='gf_browser_unknown gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital' data-form-theme='orbital' data-form-index='0' 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100;if(is_form){jQuery('#gform_wrapper_1').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_1').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'https:\/\/www.ryrob.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', false );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [1]);window['gf_submitting_1'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_1').text());}else{jQuery('#gform_1').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"1\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_1\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_1\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_1\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 1, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">These templates will forever stand the test of time, I promise that. Why?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>These email templates will never be over-used&#8230; because they require doing real work, thinking strategically and providing up front value to your recipients.<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">I will continue using these three email templates for years to come\u2014because <em>they require work<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And building real relationships with other bloggers, brands and publishers requires putting in the work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those that aren&#8217;t willing to invest in the partnerships they want to build will send emails like some of the bad ones above, which make these templates rise even further above the noise.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Email Template #1: The Feature Notification<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The entire premise of this email template is that it forces you to take the (first) step in providing value to the relationship you&#8217;re hoping to build here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this case, the upfront value comes in the form of a mention I gave the recipient at Copyhackers in a recent post on my blog (about <a href=\"https:\/\/www.ryrob.com\/how-name-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to name a blog\">how to name a blog<\/a>), which I did strategically\u2014knowing that I&#8217;d soon want to reach out to see about guest writing for their blog, where they have an audience very similar to my own.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2180\" height=\"1218\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Copyhackers-blog-outreach-email-template-example-and-screenshot.jpg\" alt=\"Copyhackers blog outreach email template example and screenshot\" class=\"wp-image-9522\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Copyhackers-blog-outreach-email-template-example-and-screenshot.jpg 2180w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Copyhackers-blog-outreach-email-template-example-and-screenshot-300x168.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Copyhackers-blog-outreach-email-template-example-and-screenshot-1024x572.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Copyhackers-blog-outreach-email-template-example-and-screenshot-768x429.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Copyhackers-blog-outreach-email-template-example-and-screenshot-1536x858.jpg 1536w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Copyhackers-blog-outreach-email-template-example-and-screenshot-2048x1144.jpg 2048w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Copyhackers-blog-outreach-email-template-example-and-screenshot-350x195.jpg 350w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Copyhackers-blog-outreach-email-template-example-and-screenshot-383x215.jpg 383w\" sizes=\"(max-width: 2180px) 100vw, 2180px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a template version of that email you can use for yourself:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Subject:<\/strong> Your feature in my article<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey [FIRSTNAME],<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I&#8217;ve been a reader of the [COMPANY] blog for quite a while now, and I always come across your content in the writing I do for other sites like [SITE #1], [SITE #2], [SITE #3] and the like. I actually just mentioned you guys in a recent article I published (here) on the [DESTINATION] blog.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Would you be up for taking a guest post from me?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I&#8217;d be so pumped to do a piece of content for your readers and would work hard promoting it to my own blog audience, on social and amplify through other channels that I have access to as well \ud83d\ude42<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Let me know what you think!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>[YOURNAME]<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While you likely don&#8217;t have the same credentials and audience size to back up your pitch in the same way as I can (now) do today, don&#8217;t let that discourage you from using this outreach approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The important part about this angle is that it&#8217;s core to my <a href=\"https:\/\/www.ryrob.com\/blogging-strategy\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"blogging strategy\">blogging strategy<\/a> of starting the relationship off by doing something valuable for your recipient first&#8230; and even if you get turned down today, you&#8217;ll have a potential friendship here that can grow over time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Email Template #2: The Genuine Guest Post Request<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When I want to pitch a blog or publication on hosting a guest post from me, but I&#8217;ve never mentioned them in my writing before, I&#8217;ll use this blogger outreach email template that doesn&#8217;t lean as much on the upfront value angle\u2014yet still shows that I&#8217;m willing to go to bat for making my article a success for them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2130\" height=\"1100\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Content-Collaboration-Email-Template-Example.jpg\" alt=\"Content Collaboration Email Template Example\" class=\"wp-image-9523\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Content-Collaboration-Email-Template-Example.jpg 2130w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Content-Collaboration-Email-Template-Example-300x155.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Content-Collaboration-Email-Template-Example-1024x529.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Content-Collaboration-Email-Template-Example-768x397.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Content-Collaboration-Email-Template-Example-1536x793.jpg 1536w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Content-Collaboration-Email-Template-Example-2048x1058.jpg 2048w\" sizes=\"(max-width: 2130px) 100vw, 2130px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the template version of this email you can use:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Subject: <\/strong>Content collaboration<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey [FIRSTNAME],<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I&#8217;ve been a reader of the [COMPANY] blog for quite a while now, and I always come across your content in the writing I do for other sites like [SITE #1], [SITE #2], [SITE #3] and the like.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Would you be up for taking a guest post from me?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I&#8217;d be so pumped to do a piece of content for your readers and would work hard promoting it to my own blog audience, on social and amplify through other channels that I have access to as well \ud83d\ude42<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Let me know what you think!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>[YOURNAME]<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, I&#8217;ll take my own advice here and include a couple of <a href=\"https:\/\/www.ryrob.com\/blog-post-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog post ideas\">blog post ideas<\/a> that I could write for them in this initial outreach email\u2014but as I&#8217;ve built my brand and find that most other bloggers in my space already recognize me when I pop into their inboxes, I like to keep my first emails a little on the shorter side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re not quite at the stage I\u2019m at yet with your audience, you might want to use a email template that makes the most of your existing credentials and pitches a specific guest post, like next one.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Email Template #3: The Curated Pitch<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a blogger outreach email template I used from back in 2017 during the days <em>before<\/em> I really learned <a href=\"https:\/\/www.ryrob.com\/drive-traffic-website\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to drive traffic to a blog\">how to drive traffic to a blog<\/a> (and long before I had an audience or figured out <a href=\"https:\/\/www.ryrob.com\/make-money-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to make money blogging\">how to make money blogging<\/a>). Side note: peep my guide about <a href=\"https:\/\/www.ryrob.com\/how-much-bloggers-make\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"how much do bloggers make\">how much do bloggers make<\/a> for more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s an example of how you can be successful at your blogger outreach efforts with a very simple, <em>human<\/em> and value-driven email\u2014while having no existing audience of your own yet:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2224\" height=\"1038\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Template-Example-Screenshot-from-My-Early-Days.jpg\" alt=\"Blog Outreach Email Template Example Screenshot from My Early Days\" class=\"wp-image-9524\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Template-Example-Screenshot-from-My-Early-Days.jpg 2224w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Template-Example-Screenshot-from-My-Early-Days-300x140.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Template-Example-Screenshot-from-My-Early-Days-1024x478.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Template-Example-Screenshot-from-My-Early-Days-768x358.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Template-Example-Screenshot-from-My-Early-Days-1536x717.jpg 1536w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/12\/Blog-Outreach-Email-Template-Example-Screenshot-from-My-Early-Days-2048x956.jpg 2048w\" sizes=\"(max-width: 2224px) 100vw, 2224px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a template version of this outreach email you can use today, that makes a more direct ask of accepting a guest post than what you&#8217;ll see in my screenshot from above. I encourage you to experiment with both versions:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Subject:<\/strong>&nbsp;Your feature on my blog<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey [FIRSTNAME],<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I&#8217;ve been a reader of the [COMPANY] blog for quite a while now, and I particularly loved your post [LAST WEEK\/A FEW WEEKS BACK\/ETC] about [TOPIC\/TITLE]. I actually just mentioned you guys in a recent article I published (here) on my blog too.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Would you be up for taking a guest post from me? I\u2019d love to write about [PROPOSED TITLE] and would cover [SHORT LIST OF WHAT YOU&#8217;D COVER IN THE POST].<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>You can check out some of my writing here too:<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>[Link to two or three of your best articles\u2014ideally guest posts to help boost your credibility if you\u2019ve written any]<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Let me know what you think!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>[YOURNAME]<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that&#8217;s a wrap, my friends \ud83d\ude4f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I hope you put these email templates to good use\u2014and remember not to shy away from the (hard) work that is building real, value-driven relationships with the bloggers in your niche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The investment will pay off, I promise.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts: Win-Win Blogger Outreach is the Way of the Future<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a world where 99% of <strong>blogger outreach emails<\/strong> immediately ask the recipient to take a one-sided action on behalf of the sender&#8230; it&#8217;s shockingly easy to stand out from the crowd and build real relationships with other bloggers. I could write a book about bad outreach\u2014and in fact, I talk a lot about outreach in my free <a href=\"https:\/\/www.ryrob.com\/blogging-books\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blogging books\">blogging books<\/a>, especially the one about how to promote your blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By starting your outreach with a win-win proposition (and using templates like the ones here), you&#8217;ll be far more likely to succeed in your efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, effective blogger outreach isn\u2019t about sending dozens (or hundreds) of emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s about finding a small number of bloggers and publishers you can authentically connect to and build a mutually beneficial relationship with.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The best emails will make your recipient think, <em>hell yes!<\/em><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Smart outreach offers something genuinely useful\u2014like a piece of free <a href=\"https:\/\/www.ryrob.com\/guest-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"guest blog content\">guest blog content<\/a> that the blogger\u2019s readers will love\u2014and the best outreach emails are written in a genuine, engaging way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get started with the first 3 steps to effective blogger outreach today:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make a shortlist of the top ten bloggers you\u2019d love to connect with and follow them on social media<\/li>\n\n\n\n<li>Look for ways to help by sharing their content, answering their questions, or commenting on their posts<\/li>\n\n\n\n<li>Plan to reach out to them with one of these outreach email templates within the next week or two<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Like it or not, <a href=\"https:\/\/www.ryrob.com\/how-start-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"starting a blog\">starting a blog<\/a> and growing it into a profitable business is a long game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the relationships you can forge from win-win blogger outreach will help immensely over the weeks, months and years to come.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Want My Free Blogger Outreach Email Templates?<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Grab my 3 most effective blogger outreach email templates in both Google Doc and PDF format (100% free) and send better emails today.<\/p>\n\n\n<div class=\"ryrob-form align-center \">\n                <div class='gf_browser_unknown gform_wrapper gform-theme 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foundation for why you should consider doing outreach in the first place. So you&#8217;ve started a blog. However great your content is today, the reality is that nobody will ever learn about your blog\u2014unless you get the word out <\/p>\n<div><a title=\"Continue Reading\" class=\"ryrob-button read-more\" href=\"https:\/\/www.ryrob.com\/blogger-outreach\/\" data-wpel-link=\"internal\" rel=\"follow\">Continue Reading<\/a><\/div>\n","protected":false},"author":1,"featured_media":9585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"blogger outreach","_yoast_wpseo_title":"How to Do Blogger Outreach (Free Email Templates) in 2026","_yoast_wpseo_metadesc":"In this ultimate guide to blogger outreach, we're breaking down how to do blogger outreach that gets 500k readers (and free email templates).","_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[967],"tags":[],"class_list":["post-9419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging"],"acf":{"page_style_options":"","footer_style":"default","inject_into_head_tag":"","table_of_content":"<strong>How to Do (Smart) Blogger Outreach:<\/strong><ol><li><strong><a href=\"#problems\">The Biggest Problems Today<\/a><\/strong><\/li><li><strong><a href=\"#avoid-mistakes\">Mistakes to Avoid<\/a><\/strong><\/li><li><strong><a href=\"#how-to-do-blogger-outreach\">How to Do Blogger Outreach (10 Steps)<\/a><\/strong><\/li><li><strong><a href=\"#good-examples\">Good Outreach Examples<\/a><\/strong><\/li><li><strong><a href=\"#bad-examples\">Bad Outreach Examples<\/a><\/strong><\/li><li><strong><a href=\"#email-templates\">My Free Outreach Templates<\/a><\/strong><\/li><\/ol>","additional_authors":"","main_title_heading":"Blogger Outreach 101: How to Do Smart Blogger Outreach in 2026","secondary_title_heading":"Ultimate Guide to Outreach that Gets Results (+ Free Blogger Outreach Email Templates)","post_icon":13920,"first_paragraph":"In this ultimate guide about <strong>how to do blogger outreach<\/strong> that gets real results, I'm breaking down how I've personally used outreach to help get 500,000+ monthly readers to my blog\u2014including the exact blogger outreach email templates that've helped me land articles on sites like Forbes, Inc, Entrepreneur, Fast Company and more."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Do Blogger Outreach (Free Email Templates) in 2026<\/title>\n<meta name=\"description\" content=\"In this ultimate guide to blogger outreach, we&#039;re breaking down how to do blogger outreach that 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