{"id":8279,"date":"2024-02-26T12:01:51","date_gmt":"2024-02-26T20:01:51","guid":{"rendered":"https:\/\/www.ryrob.com\/?p=8279"},"modified":"2026-06-03T11:29:51","modified_gmt":"2026-06-03T18:29:51","slug":"keyword-research","status":"publish","type":"post","link":"https:\/\/www.ryrob.com\/keyword-research\/","title":{"rendered":"How to Do Keyword Research in 2026: Boost Your Blog Traffic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">So, why is it important to learn <strong>how to do keyword research<\/strong>? While <em>some<\/em> bloggers drive traffic to their websites from a combination of social media, word-of-mouth and email subscribers\u2014the most successful blogs diversify their marketing. That includes strategic keyword research with the <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"best (free) keyword tool\">best (free) keyword tool<\/a> &amp; thoughtful content planning that results in traffic from search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your overall <a href=\"https:\/\/www.ryrob.com\/drive-traffic-website\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"traffic driving strategy\">traffic driving strategy<\/a> includes attracting readers from search engines like Google, then the strength of your keyword research game will make or break your success as a blogger.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Do Keyword Research (and Get 584,958+ Blog Readers) in 202<\/strong>6<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"#1\">What is Keyword Research? (Definition)<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#2\">Why is Keyword Research Important? (How Does it Work with SEO)<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#3\">Start with Establishing Your Seed Keywords<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#4\">Importance of Long-Tail and Medium-Tail Keywords<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#5\">High-Volume, Low Competition, High Click Rate Keywords<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#6\">How to Analyze Your Keyword Competitors<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#7\">Keyword Research by Season and Regions<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#8\">Understanding the Search Intent of Your Readers<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#9\">Which Keywords Does Your Blog Already Rank For?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#10\">8 Best Keyword Research Tools to Use (Free and Premium)<\/a><\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Disclosure:<\/strong>&nbsp;Please note that some of the links below are affiliate links and at no additional cost to you, I\u2019ll earn a commission. Know that I only recommend products and services I\u2019ve personally used and stand behind. When you use one of my affiliate links, the company compensates me, which helps me run this blog and keep all of my in-depth content free of charge for readers (like you).<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Use My Free Keyword Research Tool<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"950\" height=\"508\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas.jpg\" alt=\"Free Keyword Research Tool (AI-Powered) SEO Keyword Research and Ideas\" class=\"wp-image-17468\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas.jpg 950w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas-300x160.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas-768x411.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Try my <em>free<\/em> AI-Powered <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Keyword Tool\">Keyword Tool<\/a> to get dozens of research-backed ideas for keywords &amp; topics to write about on your blog today.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Get Keyword Ideas\">Get Keyword Ideas<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">I use my smart keyword research process to bring million of readers to my blog every year.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/ryrob-Google-Analytics-February-2024-Screen-Shot-Blog-Traffic-1024x483.jpg\" alt=\"ryrob Google Analytics February 2024 Screen Shot (Blog Traffic)\" class=\"wp-image-23166\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/ryrob-Google-Analytics-February-2024-Screen-Shot-Blog-Traffic-1024x483.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/ryrob-Google-Analytics-February-2024-Screen-Shot-Blog-Traffic-300x141.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/ryrob-Google-Analytics-February-2024-Screen-Shot-Blog-Traffic-768x362.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/ryrob-Google-Analytics-February-2024-Screen-Shot-Blog-Traffic-1536x724.jpg 1536w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/ryrob-Google-Analytics-February-2024-Screen-Shot-Blog-Traffic-2048x966.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Because I&#8217;ve done thorough keyword research, I&#8217;ve chosen to write about <a href=\"https:\/\/www.ryrob.com\/blog-topic-ideas\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"blog topic ideas\">blog topic ideas<\/a> that (1) get a high volume of searches every month and (2) bring readers that have high intent &amp; relevancy to the ways I <a href=\"https:\/\/www.ryrob.com\/make-money-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"make money blogging\">make money blogging<\/a> through affiliates and courses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let&#8217;s talk about&nbsp;<strong>how to do keyword research <\/strong>(the right way) this year. Keyword research has literally built my entire blogging business. Once you&#8217;re ready to put your keyword research into practice and build a profitable blog\u2014head over to <a href=\"https:\/\/www.ryrob.com\/how-start-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"my ultimate guide to starting a blog\">my ultimate guide to starting a blog<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And as a quick aside, if you&#8217;re having trouble with your content planning efforts, you can grab my <a href=\"https:\/\/www.ryrob.com\/blog-planner-template-printable\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"free blog planner\">free blog planner<\/a> bundle and turn things up a notch today.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Use My 50+ Powerful <a href=\"https:\/\/www.ryrob.com\/tools\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"Free Blogging Tools\">Free Blogging Tools<\/a> Today<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/06\/Free-Blogging-Tools-and-AI-Writing-Tools-Featured-Image-by-ryrob-1024x676.jpg\" alt=\"Free Blogging Tools and AI Writing Tools (Featured Image) by ryrob\" class=\"wp-image-27745\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/06\/Free-Blogging-Tools-and-AI-Writing-Tools-Featured-Image-by-ryrob-1024x676.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/06\/Free-Blogging-Tools-and-AI-Writing-Tools-Featured-Image-by-ryrob-300x198.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/06\/Free-Blogging-Tools-and-AI-Writing-Tools-Featured-Image-by-ryrob-768x507.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/06\/Free-Blogging-Tools-and-AI-Writing-Tools-Featured-Image-by-ryrob-1536x1015.jpg 1536w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/06\/Free-Blogging-Tools-and-AI-Writing-Tools-Featured-Image-by-ryrob-2048x1353.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">When I first started blogging, I couldn&#8217;t afford fancy tools. That sucked. And that&#8217;s why I&#8217;ve built a stable of powerful free blogging tools ranging from <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"keyword research\">keyword research<\/a> to an <a href=\"https:\/\/www.ryrob.com\/ai-article-writer\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"AI article writer\">AI article writer<\/a>, <a href=\"https:\/\/www.ryrob.com\/blog-idea-generator\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"blog idea generator\">blog idea generator<\/a> and more. Forever free for all to use\u2014no strings attached.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/www.ryrob.com\/tools\/\" target=\"_blank\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Use My Free Blogging Tools Now\">Use My Free Blogging Tools Now<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what you need to know about keyword research and how to drive more monthly readers from search engines. But first, let&#8217;s cover the basics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.lczmz9nxbcut\"><a name=\"1\"><\/a><strong>1. What is Keyword Research? (Definition)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"background-color: #fdf2d0;\">Keyword research is the process of identifying and analyzing the words and phrases people enter into search engines. It helps businesses, bloggers, and content creators understand what topics their audience is interested in, so they can optimize their content to rank higher on search results and attract more relevant visitors.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When using <a href=\"https:\/\/www.ryrob.com\/blogging-tools\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"the right blogging tools\">the right blogging tools<\/a> to do your keyword research (like my very own <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"free keyword tool\">free keyword tool<\/a>, <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">Ahrefs<\/a> or <a href=\"https:\/\/www.twinword.com\/ideas\/?afid=twiaf-866362e2d531\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer external\" data-wpel-link=\"external\">Twinword Ideas<\/a>), you&#8217;ll answer mission critical questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many people are searching for this keyword phrase each month?<\/li>\n\n\n\n<li>What are the related keywords those people are also searching for?<\/li>\n\n\n\n<li>What needs to be covered (and solved) in a blog post on this keyword phrase?<\/li>\n\n\n\n<li>Who are the other websites competing to rank for this keyword phrase?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to create valuable content for your blog (and readers) that actually helps users, then keyword research is an excellent place to start\u2014so that you can ensure you&#8217;re <a href=\"https:\/\/www.ryrob.com\/how-write-blog-post\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"writing blog posts\">writing blog posts<\/a> that&#8217;ll deliver real value to people seeking those answers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Using Keyword Research for PPC and Google Ads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Keyword research isn\u2019t just for creating valuable blog content\u2014it\u2019s also a powerful tool for your paid search campaigns. By identifying high-performing keywords, you can build targeted Google Ads and PPC (pay-per-click) campaigns that drive qualified traffic to your site. With the right data, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose keywords that align with your audience\u2019s intent,<\/li>\n\n\n\n<li>Optimize your bids and ad copy for better click-through rates, and<\/li>\n\n\n\n<li>Improve your return on investment by reaching prospects who are actively searching for your product or service.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Leveraging keyword insights in your PPC strategy ensures that your ads speak directly to your audience\u2019s needs and helps you stand out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.qqgp0dcutufi\"><a name=\"2\"><\/a><strong>2. Why is Keyword Research Important and How Does it Work With SEO? <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"background-color: #fdf2d0;\">If you\u2019re not already familiar with the term SEO, it stands for search engine optimization. <a href=\"https:\/\/www.ryrob.com\/blog-seo\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"SEO\">SEO<\/a> is the set of best practices and strategies by which you can make your blog more friendly to search engines\u2014and thus rank your content higher in Google search results. The higher you rank, the more likely searchers are to come to your website.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few <a href=\"https:\/\/www.ryrob.com\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blogging statistics\">blogging statistics<\/a> related to SEO that further illustrate the importance of keyword research:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google is responsible for 91% of total organic traffic<\/li>\n\n\n\n<li>75% of searchers never go past the first page of Google\u2019s search results page<\/li>\n\n\n\n<li>Close to half of all clicks on the SERPs (search engine result pages) go to the top 3 listings<\/li>\n\n\n\n<li>51% of all website traffic comes from organic search, 10% from paid search, and 5% for social<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Keyword research is a necessary foundation for creating an SEO-friendly website.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, keyword research will not only show you know what\u2019s trending in your industry, but also uncover what kinds of competition you&#8217;ll have for the keyword phrases you want to rank for. As an added bonus, check out my tutorial about <a href=\"https:\/\/www.ryrob.com\/how-to-set-up-google-alerts\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"how to set up Google Alerts\">how to set up Google Alerts<\/a> and get a leg up on how your competitors are promoting their blog content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alright, so all of this sounds great&#8230; but how do you actually do keyword research?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do you use keyword research to create top-ranking content for your blog? It all starts with a <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"great keyword tool\">great keyword tool<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.krf9whcmmsyh\"><a name=\"3\"><\/a><strong>3. Start with Establishing Your Seed Keywords<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"587\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/How-to-Create-a-Keyword-Research-Backed-Content-Plan-copy.jpg\" alt=\"How to Create a Keyword Research Backed Content Plan copy\" class=\"wp-image-8291\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/How-to-Create-a-Keyword-Research-Backed-Content-Plan-copy.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/How-to-Create-a-Keyword-Research-Backed-Content-Plan-copy-300x196.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/How-to-Create-a-Keyword-Research-Backed-Content-Plan-copy-768x501.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">In order to create a successful, keyword research-backed <a href=\"https:\/\/www.ryrob.com\/content-marketing-calendar\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"content plan for your blog\">content plan for your blog<\/a> you\u2019re going to need to discover what people are actually searching for on the Internet. If you\u2019ve already <a href=\"https:\/\/www.ryrob.com\/blog-niche\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"established your niche\">established your niche<\/a>, the next step is to begin searching for seed keywords that can represent the broad purpose of your blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.quora.com\/What-are-seed-keywords\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Seed keywords<\/a> are baseline keywords that fit your business or niche. They\u2019re the overarching ideas that&#8217;ll serve as your main content categories that you can later narrow down into more specific <a href=\"https:\/\/www.ryrob.com\/blog-post-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog post ideas\">blog post ideas<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take for example my blog right here. Today, I talk a TON about about starting, growing and monetizing a blog. Some of my seed keywords include terms like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blogging<\/li>\n\n\n\n<li>Blog<\/li>\n\n\n\n<li>WordPress<\/li>\n\n\n\n<li>WordPress blog<\/li>\n\n\n\n<li>Personal blog<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ryrob.com\/what-is-self-hosted-blog\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"Self-hosted blog\">Self-hosted blog<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ryrob.com\/best-wordpress-themes\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"WordPress themes\">WordPress themes<\/a><\/li>\n\n\n\n<li>Blog sites<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ryrob.com\/best-web-hosting-plans\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Web hosting plans\">Web hosting plans<\/a><\/li>\n\n\n\n<li>Side hustle<\/li>\n\n\n\n<li>Side income<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The list could go on a bit longer, but these are the main categories that <em>all<\/em> of my blog content falls under. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To narrow down your seed keywords that&#8217;ll represent the overall goal of your blog, think about your niche and the parts of it you\u2019re most interested in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">List out five to ten keyword phrases that best capture those topics. Now those are your seed keywords. Don&#8217;t know where to begin? Try my <a href=\"https:\/\/www.ryrob.com\/keyword-cluster\/\" data-wpel-link=\"internal\" rel=\"follow\" title=\"free keyword cluster generator\">free keyword cluster generator<\/a> to help you brainstorm seed keyword ideas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Use My Free Keyword Research Tool<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"950\" height=\"508\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas.jpg\" alt=\"Free Keyword Research Tool (AI-Powered) SEO Keyword Research and Ideas\" class=\"wp-image-17468\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas.jpg 950w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas-300x160.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas-768x411.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Try my <em>free<\/em> AI-Powered <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Keyword Tool\">Keyword Tool<\/a> to get dozens of research-backed ideas for keywords &amp; topics to write about on your blog today.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Get Keyword Ideas\">Get Keyword Ideas<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.rk7gcxv638ho\"><a name=\"4\"><\/a><strong>4. Importance of Long-Tail and Medium-Tail Keywords<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you do keyword research, you\u2019re naturally going to be attracted to the terms that get a lot of search volume.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"701\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Do-Keyword-Research-to-Get-a-Featured-Snippet-Business-Ideas-Example.jpg\" alt=\"Do Keyword Research to Get a Featured Snippet Business Ideas Example\" class=\"wp-image-8292\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Do-Keyword-Research-to-Get-a-Featured-Snippet-Business-Ideas-Example.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Do-Keyword-Research-to-Get-a-Featured-Snippet-Business-Ideas-Example-300x234.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Do-Keyword-Research-to-Get-a-Featured-Snippet-Business-Ideas-Example-768x598.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">However, if you\u2019re looking at only one or two-word keywords, you\u2019re probably not going to rank #1 (anytime soon). The only caveat to this being if your blog already has an extremely high level of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Domain_Authority\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">domain authority<\/a> you can leverage to your advantage. Even still, you&#8217;ll be competing against massive sites for those keywords.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>That\u2019s exactly why your keyword research needs to go far beyond just high-search volume seed keywords.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say your blog is about woodworking. It\u2019s not likely you\u2019re going to rank #1 for a blog post focused only on the keyword \u201cwoodworking.\u201d There\u2019s way too much competition, and it\u2019s really not specific enough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, 50% of search queries are <a href=\"https:\/\/www.ryrob.com\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"four words or longer\">four words or longer<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=50%25+of+search+queries+are+four+words+or+longer+today.+If+you%27re+not+creating+content+for+long-tail+keyword+phrases%2C+you%27re+missing+opportunities.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"50% of search queries are four words or longer today. If you&#039;re not creating content for long-tail keyword phrases, you&#039;re missing opportunities.\">50% of search queries are four words or longer today. If you're not creating content for long-tail keyword phrases, you're missing opportunities.<\/a><\/div><a href=\"https:\/\/x.com\/share?text=50%25+of+search+queries+are+four+words+or+longer+today.+If+you%27re+not+creating+content+for+long-tail+keyword+phrases%2C+you%27re+missing+opportunities.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means <em>over half<\/em> of search queries are for something more specific (long-tail) than just one, two or even three words. People are turning to the search engines like Google to answer increasingly complex questions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>These longer keyword phrases are called long-tail or medium-tail keywords.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Going back to our woodworking example, a long-tail or medium-tail keyword might focus on a specific product or technique within the woodworking sphere. You&#8217;ll undoubtedly find it easier to rank for longer-tail keyword phrases like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy bandsaw box plans<\/li>\n\n\n\n<li>Simple woodworking project ideas<\/li>\n\n\n\n<li>Top tools for hobby woodworking<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than trying to rank your blog content for keyword phrases like \u201cwood\u201d or \u201cwoodworker,\u201d taking this approach of targeting these <a href=\"https:\/\/rightblogger.com\/blog\/long-tail-keywords\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">long-tail keywords<\/a> will not only help your content rank faster\u2014but it&#8217;ll also bring you more targeted, <a href=\"https:\/\/searchengineland.com\/a-quick-and-easy-guide-to-understanding-search-intent-for-seo-317841\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">higher-intent readers<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Long-tail+keywords+%281%29+have+less+competition+and+%282%29+bring+visitors+that+are+genuinely+interested+in+the+topic+you%27re+blogging+about.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Long-tail keywords (1) have less competition and (2) bring visitors that are genuinely interested in the topic you&#039;re blogging about.&quot;\">\"Long-tail keywords (1) have less competition and (2) bring visitors that are genuinely interested in the topic you're blogging about.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Long-tail+keywords+%281%29+have+less+competition+and+%282%29+bring+visitors+that+are+genuinely+interested+in+the+topic+you%27re+blogging+about.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A more narrow keyword phrase like the examples for woodworking above, means you&#8217;ll have a much greater chance of giving searchers the information they\u2019re really looking for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, long-tail and medium-tail keywords don&#8217;t have as high search volume as you\u2019ll get from a one or two-word keyword phrase. But, you\u2019re far more likely to convert these long-tail visitors into <a href=\"https:\/\/www.ryrob.com\/email-marketing-bloggers\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"email subscribers\">email subscribers<\/a> or paying customers\u2014because you\u2019re giving them exactly what they want.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s a big win if you hope to <a href=\"https:\/\/www.ryrob.com\/make-money-blogging\/\" data-wpel-link=\"internal\" rel=\"follow\" title=\"monetize your blog\">monetize your blog<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.5llsle762zw6\"><a name=\"5\"><\/a><strong>5. High &amp; Medium Volume, Low Competition, High Click Rate Keywords <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Generally speaking, you want to do keyword research in order to find the keyword phrases that have both:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A high-volume search<\/li>\n\n\n\n<li>Low competition<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Those are the goldmine keyword opportunities where you (1) have a real chance to rank high in organic search results and (2) stand to win big in terms of the amount of <a href=\"https:\/\/www.ryrob.com\/drive-traffic-website\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"traffic you&#8217;ll drive\">traffic you&#8217;ll drive<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"945\" height=\"945\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/The-Best-Keywords-to-Rank-for-SEO-Traffic-Keyword-Tool-Example-Diagram-Overlap.png\" alt=\"The-Best-Keywords-to-Rank-for-SEO-Traffic-Keyword-Tool-Example-Diagram-Overlap\" class=\"wp-image-17412\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/The-Best-Keywords-to-Rank-for-SEO-Traffic-Keyword-Tool-Example-Diagram-Overlap.png 945w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/The-Best-Keywords-to-Rank-for-SEO-Traffic-Keyword-Tool-Example-Diagram-Overlap-300x300.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/The-Best-Keywords-to-Rank-for-SEO-Traffic-Keyword-Tool-Example-Diagram-Overlap-150x150.png 150w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/The-Best-Keywords-to-Rank-for-SEO-Traffic-Keyword-Tool-Example-Diagram-Overlap-768x768.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">On top of these two factors though, you also want to target keywords that have a high click-through rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re able to find a keyword phrase that has a high search volume with a relatively small number of people writing about the topic\u2014<strong>then <\/strong><strong>you\u2019ve found the sweet spot for a great opportunity in your niche.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now what constitutes a high search volume is relative to what you\u2019re writing about and how narrow your keyword phrase is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are single-word keywords that get literally millions of searches every single month. Obviously, that\u2019s a very high-volume keyword\u2014and is probably too broad to be worth much to your website anyway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you\u2019re evaluating a long-tail keyword phrase&#8230; high volume may constitute as few as 1,000 to 10,000 searches per month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22The+volume+with+long-tail+keywords+is+much+smaller%2C+but+the+searches+are+far+more+intentional.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;The volume with long-tail keywords is much smaller, but the searches are far more intentional.&quot;\">\"The volume with long-tail keywords is much smaller, but the searches are far more intentional.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22The+volume+with+long-tail+keywords+is+much+smaller%2C+but+the+searches+are+far+more+intentional.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The person searching for these phrases has a clear idea of what they\u2019re searching for so there\u2019s a better chance they\u2019ll click on your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.clwdeujuyfpb\"><a name=\"6\"><\/a><strong>6. How to Analyze Your Keyword Competitors<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another crucial factor to consider when doing keyword research is your competition.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"512\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/How-to-Research-Keywords-and-Evaluate-Competitors.jpg\" alt=\"How to Research Keywords and Evaluate Competitors\" class=\"wp-image-8297\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/How-to-Research-Keywords-and-Evaluate-Competitors.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/How-to-Research-Keywords-and-Evaluate-Competitors-300x171.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/How-to-Research-Keywords-and-Evaluate-Competitors-768x437.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Look at the other blogs in your niche and draw insights about what makes them attractive in the eyes of their readers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use these ideas to improve your own approach to content and positioning your brand (or if you must, go back to the drawing board and <a href=\"https:\/\/www.ryrob.com\/how-make-website\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"make a new website\">make a new website<\/a> with a <a href=\"https:\/\/www.ryrob.com\/best-website-builders\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"better website builder\">better website builder<\/a> or theme).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More importantly\u2014you can use your competition to do keyword research and get a head start.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.6badh7szgjo8\"><strong>Analyze Google\u2019s Top-Ten Research Results<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The best way to learn what\u2019s currently being favored by Google is to type in your target keyword phrase and analyze the top-ten search results. These will be your main competition for the keyword you\u2019re trying to rank for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=Research+competitor%27s+keyword+rankings+to+see+what+kinds+of+content+is+ranking+well+in+search+engines.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Research competitor&#039;s keyword rankings to see what kinds of content is ranking well in search engines.\">Research competitor's keyword rankings to see what kinds of content is ranking well in search engines.<\/a><\/div><a href=\"https:\/\/x.com\/share?text=Research+competitor%27s+keyword+rankings+to+see+what+kinds+of+content+is+ranking+well+in+search+engines.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This&#8217;ll also give you invaluable insights about <a href=\"https:\/\/contentmarketinginstitute.com\/2016\/04\/fresh-content-formats\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">which content format<\/a> you should focus on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, the top-ranking results might be blog posts, infographics, explainer videos or even product pages from businesses that are selling a product which focuses on the need at the core of this keyword phrase.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>When the top-ranking posts are created by big businesses, it can be difficult to compete.<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">That doesn&#8217;t mean it&#8217;s impossible for your blog to rank for extremely competitive terms, but it does mean that it <em>will<\/em> take a lot of time and effort through strategic tactics like <a href=\"https:\/\/www.ryrob.com\/guest-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"guest blogging\">guest blogging<\/a>, tweaking your <a href=\"https:\/\/www.ryrob.com\/blog-seo\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog SEO\">blog SEO<\/a>, and other <a href=\"https:\/\/www.ryrob.com\/how-grow-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog growth initiatives\">blog growth initiatives<\/a> over the course of months (and years) to come.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep this in mind as you do your keyword research and prioritize which ones to pursue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In general, as you do more keyword research, you&#8217;ll develop a better idea of how hard it&#8217;ll seemingly be for your content to outrank the existing top search results\u2014and always strive to uncover ways you can do a better job of answering the search-intent of a reader who lands on your post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.bo6gqi8xmho0\"><strong>See How Much Competition There Is For Your Keywords<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The next thing to analyze is how many people are already writing about your keywords.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"434\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Use-Competitor-Research-to-See-Which-Keywords-to-Target-for-Your-Blog.jpg\" alt=\"Use Competitor Research to See Which Keywords to Target for Your Blog\" class=\"wp-image-8298\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Use-Competitor-Research-to-See-Which-Keywords-to-Target-for-Your-Blog.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Use-Competitor-Research-to-See-Which-Keywords-to-Target-for-Your-Blog-300x145.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Use-Competitor-Research-to-See-Which-Keywords-to-Target-for-Your-Blog-768x370.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">If your keywords are very popular and easy to write about, there\u2019s probably already a lot of content popping up on search engines. If that&#8217;s the case, then there are two ways to approach this scenario.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.1y4i2mihdg4l\"><strong>Approach #1: Look for Keyword Gaps<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The first direction you can go here, is to do keyword research with the goal of identifying opportunities your competition has overlooked. These longer-tail keyword phrases will likely include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Information, knowledge, skills or processes that are not as commonly known<\/li>\n\n\n\n<li>Topics that represent information that&#8217;s new in a particular niche<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At any rate, if there\u2019s a keyword phrase that has a lot of interest and your competition isn\u2019t writing about it yet, jump in and start ranking for that search term ASAP.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.h0vay5zfp3nj\"><strong>Approach #2: Commit for the Long Haul<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The second option on the table, is to take those high-competition keywords and commit to working hard at doing everything you possibly can in order to outrank your competitors. Look at what the other competitive articles are offering&#8230; and offer 2x more to readers on your blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google shows preference to websites that offer the absolute best value to their visitors\u2014and that\u2019s really what searchers are looking for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Employ proven strategies that can boost your search rankings and make your blog more reputable. Start here:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ryrob.com\/guest-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Guest blogging\">Guest blogging<\/a><\/li>\n\n\n\n<li>Perfecting your <a href=\"https:\/\/www.ryrob.com\/blog-seo\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog&#8217;s SEO\">blog&#8217;s SEO<\/a><\/li>\n\n\n\n<li>Implementing these <a href=\"https:\/\/www.ryrob.com\/drive-traffic-website\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"traffic driving strategies\">traffic driving strategies<\/a><\/li>\n\n\n\n<li>Using <a href=\"https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blogger outreach\">blogger outreach<\/a> to establish partnerships and grow your audience<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately the best SEO strategy is to be the blog that offers the best value on the keywords you&#8217;re covering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve done that, it&#8217;s time to shout about it from the rooftops (metaphorically speaking, that is).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.14txefayqac1\"><strong>Inspect Backlinks to See How Successful Your Competition Really Is<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another way to learn more about your competition is through the backlinks they&#8217;ve accumulated.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Backlinks are created when an external website links to your content.<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22The+more+%28high+quality%29+backlinks+your+article+acquires%2C+the+better+your+content+will+rank+in+organic+search+results.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;The more (high quality) backlinks your article acquires, the better your content will rank in organic search results.&quot;\">\"The more (high quality) backlinks your article acquires, the better your content will rank in organic search results.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22The+more+%28high+quality%29+backlinks+your+article+acquires%2C+the+better+your+content+will+rank+in+organic+search+results.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Almost without exception, the more backlinks a blog post has (from high-authority websites), the more search engines like Google will see your article as being reputable and authoritative\u2014thus being worthy of ranking higher in search results over competitors with fewer good links.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The number of backlinks a particular article has is a good way of determining how successful the content is (or soon will be), because people don\u2019t usually link to content that&#8217;s of poor quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to know how many backlinks a competitor article is receiving, you can paste their URL into a backlink checker. There are a lot of options for backlink checker tools: my top pick is our <a href=\"https:\/\/rightblogger.com\/tool\/backlinks\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">RightBlogger Backlick Checker<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/rightbloggeer-backlink-checker-tool.png\" data-wpel-link=\"internal\" rel=\"follow\"><img decoding=\"async\" width=\"902\" height=\"721\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/rightbloggeer-backlink-checker-tool.png\" alt=\"The RightBlogger Backlink Checker tool, running a search for backlinks to ryrob.com\" class=\"wp-image-29081\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/rightbloggeer-backlink-checker-tool.png 902w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/rightbloggeer-backlink-checker-tool-300x240.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/rightbloggeer-backlink-checker-tool-768x614.png 768w\" sizes=\"(max-width: 902px) 100vw, 902px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A few others <a href=\"https:\/\/www.ryrob.com\/blogging-tools\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"I recommend\">I recommend<\/a>\u00a0are, <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">Ahrefs<\/a>, <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Moz<\/a>, and <a href=\"https:\/\/www.semrush.com\/partner\/RYROB\/\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer external\" data-wpel-link=\"external\">SEMRush<\/a> (all of which offer free trials you can test things out with).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use backlink checker tools to also identify opportunities for where you should try and <a href=\"https:\/\/www.ryrob.com\/guest-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"guest blog post\">guest blog post<\/a>. If your top competitor has a link or two from a really well-reputed blog in your industry&#8230; your site could benefit greatly from also acquiring a backlink from that site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use these kinds of tools to check out your own backlink profile in order to see how well your site is performing in terms of domain authority. It\u2019s a good way of keeping tabs on the popularity of your blog.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.vwbetrme7hso\"><a name=\"7\"><\/a><strong>7. Keyword Research by Season and Regions<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keywords are never stagnant. They go through phases of popularity over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A particular topic may trend for many years, only to drop off as people around the world lose interest or move on to search for a new set of related keyword phrases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22The+trends+and+phases+keywords+go+through+over+time+creates+opportunities+for+bloggers.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;The trends and phases keywords go through over time creates opportunities for bloggers.&quot;\">\"The trends and phases keywords go through over time creates opportunities for bloggers.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22The+trends+and+phases+keywords+go+through+over+time+creates+opportunities+for+bloggers.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One reason for large variability is with a keyword that fits into a certain time of the year or season. You can expect that posts related to Christmas, for instance, will not be nearly as popular during the summertime. Most people aren\u2019t ready to think about Christmas in June, so they\u2019re probably not searching for terms related to it then.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another consideration is <em>where<\/em> the searches are coming from. This is particularly helpful if you have a local element to your blog or if you&#8217;re hoping to target a certain region in the world with your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good way to track this information is through <a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Google Trends<\/a>. It\u2019s a 100% free tool extremely fun to work with. So if you\u2019re blogging on a budget, this is a great way to get a sense of the market demand during your keyword research process and see how search trends are changing over time.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"893\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-5.48.15-PM.png\" alt=\"Doing Keyword Research Using Google Trends to Map Popularity\" class=\"wp-image-8260\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-5.48.15-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-5.48.15-PM-300x167.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-5.48.15-PM-768x429.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-5.48.15-PM-1024x572.png 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-5.48.15-PM-350x195.png 350w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-5.48.15-PM-383x215.png 383w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Google Trends tells you both <em>when<\/em> and <em>where<\/em> a particular keyword phrase is trending.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s an example&#8230; I used Google Trends to do a hypothetical search. I chose the word \u201cblogging\u201d simply because I write frequently to answer questions like, <a href=\"https:\/\/www.ryrob.com\/what-is-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"what is a blog?\">what is a blog?<\/a> and to give you an idea of how this tool works.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"783\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-5.59.06-PM.png\" alt=\"Google Trends Screenshot for Blogging Trend Line\" class=\"wp-image-8270\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-5.59.06-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-5.59.06-PM-300x147.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-5.59.06-PM-768x376.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-5.59.06-PM-1024x501.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You can see that the term &#8220;blogging&#8221; has remained pretty steady on the graph for the last year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And while there are of course peaks and valleys throughout the years, the term is pretty consistently high in search volume\u2014with the dotted line at the end indicating Google&#8217;s prediction of a record surge in blogging related searches across their platform.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"566\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.01.09-PM.png\" alt=\"Google Trends Keyword Research Result for Geographic Popularity of Blogging (Screenshot)\" class=\"wp-image-8278\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.01.09-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.01.09-PM-300x106.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.01.09-PM-768x272.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.01.09-PM-1024x362.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Google Trends also gives you awesome information like how popular your keywords are <em>by region<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can be broken down into cities, metros and even suburbs that have particularly high (or low) search volume to help inform on which geographic areas to focus your long-tail keyword research on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not limited to the United States, either. You can do the same keyword research for many other countries\u2014or do the default search, which gives you results for the entire world as a whole.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the same results for the popularity of &#8220;blogging&#8221; on Google Trends in South Africa:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"905\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.03.40-PM.png\" alt=\"Blogging Popularity in South Africa on Google Trends During Keyword Research Example\" class=\"wp-image-8263\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.03.40-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.03.40-PM-300x170.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.03.40-PM-768x434.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.03.40-PM-1024x579.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You can see that the term \u201cblogging\u201d has a lot more variability in South Africa, compared to it&#8217;s consistency throughout the year in the United States\u2014but it still remains a very popular topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another extremely under-appreciated insight Google Trends offers is<em> related topics<\/em> and <em>related queries<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is another (clever) way to do keyword research about the exact queries people are typing into Google, broken down by which related topics and queries are increasing most in popularity right now.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"556\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.06.20-PM.png\" alt=\"Related Keyword Topics and Search Queries for Blogging in Google Trends\" class=\"wp-image-8277\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.06.20-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.06.20-PM-300x104.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.06.20-PM-768x267.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.06.20-PM-1024x356.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s seriously an incredible free keyword research resource.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And just for fun (to drive the point home) here, I chose the search phrase \u201cSanta Clause\u201d to see how it trends throughout the year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Predictably, Santa Clause is <em>really<\/em> popular during the holiday season\u2014followed by very few searches for just about the rest of the year. Most of which are probably kids using their parents phones to try and figure out whether or not Santa&#8217;s real&#8230; right?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"792\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.06.51-PM.png\" alt=\"Keyword Research in Google Trends for Santa Clause Screenshot\" class=\"wp-image-8276\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.06.51-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.06.51-PM-300x149.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.06.51-PM-768x380.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-6.06.51-PM-1024x507.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Alright, now we&#8217;re ready to move on and decipher how to match the search intent of your readers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.rjvkencsby6w\"><a name=\"8\"><\/a><strong>8. Understanding the Search Intent of Your Readers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve ever used Google, you know that you\u2019re not always searching for the same thing (or for the same reason). Duh. Your questions and needs probably span a wide range of topics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes you\u2019re looking for basic details about a television show you\u2019re interested in watching. Other times you may be ready to make a purchase of a new backpack or laptop and need some advice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are four major reasons that people use a search engine like Google\u2014and knowing which of these reasons you&#8217;re satisfying for your visitors will help you do smarter keyword research, in order to attract <em>only<\/em> the visitors you&#8217;re hoping to bring in.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"518\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Google-Search-Results-for-Search-Intent-Blogging-and-Keyword-Research.jpg\" alt=\"Google Search Results for Search Intent Blogging and Keyword Research\" class=\"wp-image-8300\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Google-Search-Results-for-Search-Intent-Blogging-and-Keyword-Research.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Google-Search-Results-for-Search-Intent-Blogging-and-Keyword-Research-300x173.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Google-Search-Results-for-Search-Intent-Blogging-and-Keyword-Research-768x442.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Here are the <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">four major types of search-intent<\/a>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.5zzd65yia591\"><strong>Informational Intent<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first kind (and highest level of) search that people conduct online is informational. This is a good category for most bloggers to try and satisfy with content, because we excel at offering information, advice and instructions to people looking for a little guidance within our respective industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Informational searches are usually done to find things like tutorials, tips, advice, solutions and other mechanisms that help the searcher to <em>educate<\/em> themselves on a particular topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, here are a few of my most popular guides that target informational intent:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ryrob.com\/how-start-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"How To Start a Blog\">How To Start a Blog<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ryrob.com\/how-make-website\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"How to Make a Website\">How to Make a Website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ryrob.com\/what-is-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"What is WordPress?\">What is WordPress?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ryrob.com\/how-name-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"How to Name a Blog\">How to Name a Blog<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ryrob.com\/make-money-online\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"How to Make Money Online\">How to Make Money Online<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ryrob.com\/best-businesses-start-while-working-full-time-job\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Best Business Ideas\">Best Business Ideas<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each of these articles strive to educate and inform my blog readers\u2014so that they can go on to make a more fully informed decision about how best to move forward in their blogging journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Navigational Intent<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The second kind of search intent is navigational. This kind of search is done by people who already know where they want to go or what they want to do\u2014but use Google to help them get to that specific website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe they do this because they don\u2019t remember the actual URL of the website, or because it\u2019s easier to type it into Google and get a more accurate result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples of navigational searches include things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Twitter<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>BestBuy<\/li>\n\n\n\n<li>B&amp;H Photo<\/li>\n\n\n\n<li><a href=\"https:\/\/smartwp.com\/wordpress-login\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">WordPress login URL<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google&#8217;s very good at deciphering when a searcher is looking for a specific website. So, with navigational searches like this, there&#8217;s typically little opportunity for you to rank for any keyword phrases aside from those of your own web properties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nor should you want navigational traffic intended for other websites\u2014because they&#8217;re trying to go elsewhere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Transactional Intent<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Transactional is the third kind of search intent. People doing this type of search are ready to buy something. Chances are high that they\u2019ve already researched what they&#8217;re looking for, and are now ready to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Transactional searches might include words or phrases like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ryrob.com\/monthly-billed-web-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Best Monthly Hosting Plans\">Best Monthly Hosting Plans<\/a><\/li>\n\n\n\n<li>MacBook Pro Sale<\/li>\n\n\n\n<li><a href=\"https:\/\/bluehost.sjv.io\/c\/317592\/1376228\/11352\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer external\" data-wpel-link=\"external\">Bluehost Pricing<\/a><\/li>\n\n\n\n<li>Shinola coupon code<\/li>\n\n\n\n<li><a href=\"https:\/\/learn.ryrob.com\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Built to Blog course\">Built to Blog course<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ryrob.com\/freelance-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Freelance content marketer\">Freelance content marketer<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a specific product or service you&#8217;re selling, then transactional keywords can be some of the highest value terms to do thoughtful keyword research around\u2014and invest in a lot of search engine optimization to increase your rankings (and revenue).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Commercial Intent<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Commercial searches are done by people who want a product or service, but haven\u2019t picked a solution yet. They may be caught between multiple choices and searching for pros &amp; cons\u2014or they could be searching for something local for picking up the product nearby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People in this search category might type in terms like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ryrob.com\/best-web-hosting-plans\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Best Web Hosting Plans\">Best Web Hosting Plans<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ryrob.com\/cheap-web-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Cheap Web Hosting Plans\">Cheap Web Hosting Plans<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ryrob.com\/convertkit-vs-aweber-vs-mailchimp\/\" data-wpel-link=\"internal\" rel=\"follow\" title=\"ConvertKit vs AWeber vs Mailchimp\">ConvertKit vs AWeber vs Mailchimp<\/a><\/li>\n\n\n\n<li>Pizza Place Near Me<\/li>\n\n\n\n<li><a href=\"https:\/\/smartwp.com\/best-wordpress-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Best WordPress Hosting<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ryrob.com\/blogging-tools\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Tools for Bloggers\">Tools for Bloggers<\/a><\/li>\n\n\n\n<li>Photography Store in My Area<\/li>\n\n\n\n<li><a href=\"https:\/\/smartwp.com\/best-wordpress-plugins\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Best WordPress Plugins<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These four categories do have some cross-over, but they\u2019re a good starting point when you think about your blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re not yet to monetize your blog, then targeting transactional or commercial searches probably won&#8217;t be your best investment of time. Neither will navigational searches, so focus on informational searches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, if you\u2019re using your <a href=\"https:\/\/www.ryrob.com\/make-money-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog to make money\">blog to make money<\/a>\u2014which I suggest doing\u2014then you&#8217;ll want to go after at least some of the high purchase intent, transactional and commercial searches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you&#8217;re focused on an <a href=\"https:\/\/www.ryrob.com\/affiliate-marketing-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"affiliate marketing\">affiliate marketing<\/a> revenue model where you&#8217;re not selling a product directly to consumers, these keyword phrases can be crucial to your business model. That way, you can educate and send them in the direction of a beneficial product or service you recommend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.jsq12navjb01\"><a name=\"9\"><\/a><strong>9. Which Keywords Does Your Blog Already Rank For?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your blog is already well-established, then you can use your <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Google Analytics<\/a> dashboard to help understand which keyword phrases are bringing readers to your website. Another free keyword research source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check it out right here in your <em>Google Analytics &gt; Acquisition &gt; Campaigns &gt; Organic Keywords<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"431\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Google-Analytics-Search-Terms-for-Keyword-Research-Screenshot.jpg\" alt=\"Google Analytics Search Terms for Keyword Research Screenshot\" class=\"wp-image-8302\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Google-Analytics-Search-Terms-for-Keyword-Research-Screenshot.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Google-Analytics-Search-Terms-for-Keyword-Research-Screenshot-300x144.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Google-Analytics-Search-Terms-for-Keyword-Research-Screenshot-768x368.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Another great (free) tool for doing keyword research on your existing traffic is <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Google Search Console<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To reach this report, navigate to&nbsp;<em>Search Results &gt; Open Report<\/em> and you&#8217;ll see the queries that are getting both clicks and impressions on your blog:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"444\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Google-Search-Console-Keyword-Research-Ideas-and-Tools-Screenshot.jpg\" alt=\"Google Search Console Keyword Research Ideas and Tools Screenshot\" class=\"wp-image-8303\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Google-Search-Console-Keyword-Research-Ideas-and-Tools-Screenshot.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Google-Search-Console-Keyword-Research-Ideas-and-Tools-Screenshot-300x148.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Google-Search-Console-Keyword-Research-Ideas-and-Tools-Screenshot-768x379.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">When you pull this report up, you\u2019ll find a ton of useful keyword research information beyond just the terms you&#8217;re ranking for today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll learn what your average position is for each keyword, the number of impressions your article is getting and even how high your click rate is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.gperbfml9534\"><a name=\"10\"><\/a><strong>10. 8 Best Keyword Research Tools to Use (Free and Premium)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alright, now that we&#8217;ve talked <em>a lot<\/em> about how to do keyword research, you\u2019re pumped and ready to hit the ground running. But <a href=\"https:\/\/www.ryrob.com\/blogging-tools\/\" data-wpel-link=\"internal\" rel=\"follow\" title=\"which tools are best\">which tools are best<\/a> for doing keyword research?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a list of some of the <a href=\"https:\/\/www.ryrob.com\/best-free-keyword-research-tools\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"top free (and paid) keyword research tools\">top free (and paid) keyword research tools<\/a> on the market today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Note:<\/strong> As many free keyword research tools rise in popularity, they often make an abrupt change over to being a paid tool. That&#8217;s&nbsp;<strong>why I built my own <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"forever free keyword tool\">forever free keyword tool<\/a><\/strong>.&nbsp;As of this publishing, all of these keyword research tools here below are either free or offer a limited free trial so you can take it for a spin. If you Google search for &#8220;free keyword research tool&#8221; you&#8217;ll see the most recent and up-to-date tools \ud83d\ude42<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let\u2019s start with the free keyword research tools. This is a great way to dip your toes into the water\u2014or keep running your blog on an aggressive budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.r37rc7bcykxl\"><strong>1. <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"Free Keyword Tool\">Free Keyword Tool<\/a> by Ryan Robinson<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"950\" height=\"508\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas.jpg\" alt=\"Free Keyword Research Tool (AI-Powered) SEO Keyword Research and Ideas\" class=\"wp-image-17468\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas.jpg 950w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas-300x160.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas-768x411.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">After a lot of hard work, I&#8217;m so proud to finally release my very own <em>free<\/em> AI-Powered <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Keyword Tool\">Keyword Tool<\/a> that&#8217;ll generate dozens of research-backed ideas for keywords &amp; topics to write about on your blog today.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Get Keyword Ideas\">Get Keyword Ideas<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The core features we&#8217;ve built into my free keyword research tool include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword suggestions for related keyword phrases you should consider blogging about<\/li>\n\n\n\n<li>Accurate estimates of monthly search volume (how many people search a topic on Google each month)<\/li>\n\n\n\n<li>Difficulty rating showing how challenging it&#8217;ll be to rank for a keyword (low, medium, high and very high)<\/li>\n\n\n\n<li>Idea generator that shows you dozens of topic ideas related to the keyword<\/li>\n\n\n\n<li>Suggestions on blog post titles &amp; ideas on how to approach SEO-driven content for the keyword phrase<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;d love for you to try out my tool and let me know what you think in the comments below!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"rightblogger\">2. <a href=\"https:\/\/rightblogger.com\/tool\/keywords?via=ryrob\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">RightBlogger<\/a>&#8216;s Free Keyword Tool<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/RightBlogger-Free-Keyword-Research-Tool-Screen-Shot-1024x548.jpg\" alt=\"\" class=\"wp-image-23152\" style=\"width:1024px;height:auto\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/RightBlogger-Free-Keyword-Research-Tool-Screen-Shot-1024x548.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/RightBlogger-Free-Keyword-Research-Tool-Screen-Shot-300x160.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/RightBlogger-Free-Keyword-Research-Tool-Screen-Shot-768x411.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/RightBlogger-Free-Keyword-Research-Tool-Screen-Shot-1536x821.jpg 1536w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/02\/RightBlogger-Free-Keyword-Research-Tool-Screen-Shot.jpg 1874w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/rightblogger.com?via=ryrob\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">RightBlogger<\/a> is my all-in-one suite of 90+ powerful tools for content creators, bloggers, and entrepreneurs to create great content, faster. Inside RightBlogger, we&#8217;ve got AI-powered content tools for improving your research, creation, optimization, and promotion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our free keyword research tool rules. Here are a few of my favorite features that make it stand out from the crowd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI-Powered Keyword Suggestions<\/strong>: When you click the magic sparkle next to any keyword (or topic) you enter into the search bar, you&#8217;ll automagically get ~5 AI-powered suggestions for related keywords that&#8217;ll make your search more effective.<\/li>\n\n\n\n<li><strong>Advanced Keyword Research:<\/strong> Our free keyword tool is designed to help you identify untapped opportunities and <a href=\"https:\/\/rightblogger.com\/blog\/long-tail-keywords?via=ryrob\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">long-tail keyword phrases<\/a> that&#8217;ll bring you more targeted traffic.<\/li>\n\n\n\n<li><strong>112+ Languages Supported<\/strong>: RightBlogger supports a wide range of languages for both our keyword research tool and across all of our AI-powered tools. The platform is only available in English, but head over to near the bottom of our homepage to see the full list of languages we support.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to keyword research, RightBlogger really excels \u2014 and it&#8217;s just one piece of the full blog automation platform, which also includes Site Agent for automated blog maintenance and SEO reporting. And while yes, I&#8217;m obviously biased, our tools are genuinely great. We wanna help you discover high traffic potential keywords, spot search trends, and optimize your content for maximum visibility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-balanced\"><strong>Create Automated SEO Blog Posts in Minutes with <a href=\"https:\/\/rightblogger.com\/?via=ryrob&amp;utm_source=ryrob&amp;utm_medium=web&amp;utm_campaign=post\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">RightBlogger<\/a><\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-1024x496.jpg\" alt=\"RightBlogger Automated AI SEO Optimized Blog Posts on Autopilot (Autoblogging Tools)\" class=\"wp-image-28162\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-1024x496.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-300x145.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-768x372.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-1536x743.jpg 1536w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-2048x991.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Join 45,417+ bloggers, marketers, writers &amp; business owners in using RightBlogger, <em>my very own <\/em><a href=\"https:\/\/rightblogger.com\/autoblogging\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">Autoblogging solution<\/a> with a built-in automated Content Schedule, and a kit of 80+ powerful tools for blogging, SEO, and marketing. You&#8217;ll create AI SEO-optimized content faster &amp; get more traffic from Google and ChatGPT today. Plus, you&#8217;ll access online courses, a community, and more.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/rightblogger.com\/?via=ryrob&#038;utm_source=ryrob&#038;utm_medium=web&#038;utm_campaign=post\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">Try RightBlogger<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. <a href=\"https:\/\/www.twinword.com\/ideas\/?afid=twiaf-866362e2d531\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer external\" data-wpel-link=\"external\">Twinword Ideas<\/a><\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"614\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.20.52-PM.png\" alt=\"Twinword Ideas Free Keyword Research Tool for Bloggers\" class=\"wp-image-8265\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.20.52-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.20.52-PM-300x115.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.20.52-PM-768x295.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.20.52-PM-1024x393.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Right now, <a href=\"https:\/\/www.twinword.com\/ideas\/?afid=twiaf-866362e2d531\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer external\" data-wpel-link=\"external\">Twinword Ideas<\/a> is my second pick for the best free keyword research on the market (behind my own, of course). They offer paid plans as well, but their free option has been one of the most comprehensive tools in this category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relevant keywords<\/li>\n\n\n\n<li>Popular topics<\/li>\n\n\n\n<li>Keyword scores<\/li>\n\n\n\n<li>Suggested <a href=\"https:\/\/www.ryrob.com\/how-to-write-a-headline\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog headlines\">blog headlines<\/a> to use<\/li>\n\n\n\n<li>Search volume<\/li>\n\n\n\n<li>Competition data<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you run the keyword \u201cblogger\u201d through their free platform, here&#8217;s the result page you&#8217;ll see:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"892\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.19.43-PM.png\" alt=\"Twinword Ideas Keyword Research on Blogging Term Screenshot of Results\" class=\"wp-image-8267\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.19.43-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.19.43-PM-300x167.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.19.43-PM-768x428.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.19.43-PM-1024x571.png 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.19.43-PM-350x195.png 350w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.19.43-PM-383x215.png 383w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Now, onto our next free keyword research tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.g0j3y0bz77x4\"><strong>4. <a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">Keywords Everywhere<\/a> <em><span style=\"background-color: #fdf2d0;\">(No Longer Free)<\/span><\/em><\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"882\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.25.11-PM.png\" alt=\"Keywords Everywhere Tool Homepage Image\" class=\"wp-image-8273\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.25.11-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.25.11-PM-300x165.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.25.11-PM-768x423.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.25.11-PM-1024x564.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Another solid keyword research tool is <a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Keywords Everywhere<\/a> (which was free for a long time and recently switched to a paid model). That being said, their tool suite has been around the block for quite some time and they&#8217;ve added a lot of features &amp; value to it in the past couple of years. Their tools offer these features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monthly search volume<\/li>\n\n\n\n<li>Cost per click you&#8217;d pay if advertising for the term<\/li>\n\n\n\n<li>Adwords competition<\/li>\n\n\n\n<li>Competition data<\/li>\n\n\n\n<li>People also search for data<\/li>\n\n\n\n<li>Downloadable keyword metrics<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keywords Everywhere is a browser plugin for Chrome and Firefox, so it lets you find related keywords and phrases people are searching for directly from Google\u2019s search engine results page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3yeh4835wpdp\"><strong>5. <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Google Keyword Planner<\/a><\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"717\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.31.00-PM.png\" alt=\"Google Keyword Planner Tool Screenshot\" class=\"wp-image-8264\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.31.00-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.31.00-PM-300x134.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.31.00-PM-768x344.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.31.00-PM-1024x459.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Google Keyword Planner is another good option because it\u2019s free and gives you information pulled directly from Google\u2019s own search data\u2014but it comes with the caveat that you&#8217;ll need to create a Google Ads account first (in order to access this tool).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Keyword Planner offers features like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword ideas<\/li>\n\n\n\n<li>Broaden your search<\/li>\n\n\n\n<li>Search volume<\/li>\n\n\n\n<li>Search forecasts<\/li>\n\n\n\n<li>Historical metrics<\/li>\n\n\n\n<li>Search domain or page (to find keywords) and more<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of my Keyword Planner results from the term \u201cblogging\u201d when run through their system.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"761\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.33.18-PM.png\" alt=\"Google Keyword Planner Result Screenshot on Blogging Phrase During Keyword Research\" class=\"wp-image-8274\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.33.18-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.33.18-PM-300x143.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.33.18-PM-768x365.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.33.18-PM-1024x487.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Now, let&#8217;s move into the paid keyword research tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that these paid tools offer a lot more than just the simple keyword data you can access using the free tools above\u2014but if you&#8217;re not already pretty far along into your blogging journey yet, these might be a little beyond what you need today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That being said, these more premium keyword research tools will help you completely rock <a href=\"https:\/\/www.ryrob.com\/blog-seo\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"your blog&#8217;s SEO efforts\">your blog&#8217;s SEO efforts<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re ready to increase your organic search traffic, here\u2019s a list of the best paid keyword research tools available to help get you there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.f09b7u6f1mcl\"><strong>6. <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">Ahrefs<\/a><\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"579\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.44.08-PM.png\" alt=\"Ahrefs Keyword Research Tool for Bloggers Homepage Screenshot\" class=\"wp-image-8269\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.44.08-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.44.08-PM-300x109.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.44.08-PM-768x278.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.44.08-PM-1024x371.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ahrefs is hands down the most powerful comprehensive <a href=\"https:\/\/www.ryrob.com\/free-seo-tools\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"SEO tool for bloggers\">SEO tool for bloggers<\/a> (not to mention that it shines when it comes to doing keyword research). Here are just some of the features Ahrefs offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Backlink checker<\/li>\n\n\n\n<li>SERP checker<\/li>\n\n\n\n<li>YouTube keyword tool<\/li>\n\n\n\n<li>Amazon keyword tool<\/li>\n\n\n\n<li>Bing keyword tool<\/li>\n\n\n\n<li>Keyword generator<\/li>\n\n\n\n<li>Link checker<\/li>\n\n\n\n<li>Keyword rank checker<\/li>\n\n\n\n<li>Broken link checker<\/li>\n\n\n\n<li>Keyword difficulty<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s an example of how Ahrefs displays keyword research results in their Keywords explorer dashboard:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"444\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Ahrefs-Keyword-Research-Tool-Results-Page-for-Blogging-Term.jpg\" alt=\"Ahrefs Keyword Research Tool Results Page for Blogging Term\" class=\"wp-image-8304\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Ahrefs-Keyword-Research-Tool-Results-Page-for-Blogging-Term.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Ahrefs-Keyword-Research-Tool-Results-Page-for-Blogging-Term-300x148.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Ahrefs-Keyword-Research-Tool-Results-Page-for-Blogging-Term-768x379.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ahrefs offers four pricing plans each, with higher levels of features and increased limits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.z7b8imrqoz75\"><strong>7. <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Moz<\/a><\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"721\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.50.29-PM.png\" alt=\"Moz Search Engine Optimization Tool\" class=\"wp-image-8271\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.50.29-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.50.29-PM-300x135.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.50.29-PM-768x346.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-08-14-at-7.50.29-PM-1024x461.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Moz is another very powerful, well-established SEO keyword research tool that offers a comprehensive range of features and is just as popular as Ahrefs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Site audits<\/li>\n\n\n\n<li>Rank tracking<\/li>\n\n\n\n<li>Backlink analysis<\/li>\n\n\n\n<li>Keyword research<\/li>\n\n\n\n<li>Create keyword lists<\/li>\n\n\n\n<li>Intuitive keyword suggestions<\/li>\n\n\n\n<li>Keyword metrics<\/li>\n\n\n\n<li>Custom reports<\/li>\n\n\n\n<li>Monthly search volume<\/li>\n\n\n\n<li>SERP features<\/li>\n\n\n\n<li>Organic CTR<\/li>\n\n\n\n<li>Difficulty score<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">They offer four different plans based on your keyword research needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.lf0jkmkt90at\"><strong>8. <a href=\"https:\/\/www.semrush.com\/partner\/RYROB\/\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer external\" data-wpel-link=\"external\">SEMRush<\/a><\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"422\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/SEM-Rush-Keyword-Research-Tool-Homepage-Screenshot.jpg\" alt=\"SEM Rush Keyword Research Tool Homepage Screenshot\" class=\"wp-image-8305\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/SEM-Rush-Keyword-Research-Tool-Homepage-Screenshot.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/SEM-Rush-Keyword-Research-Tool-Homepage-Screenshot-300x141.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/SEM-Rush-Keyword-Research-Tool-Homepage-Screenshot-768x360.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Having lately rebranded themselves as a more &#8220;all-in-one&#8221; marketing tool suite, <a href=\"https:\/\/www.semrush.com\/partner\/RYROB\/\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer external\" data-wpel-link=\"external\">SEMRush<\/a> is the last paid keyword research tool I recommend checking out to evaluate for your needs. Their features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analytics reports<\/li>\n\n\n\n<li>Competitor best keywords<\/li>\n\n\n\n<li>Discover new organic competitors<\/li>\n\n\n\n<li>Keep track of domain positions<\/li>\n\n\n\n<li>Competitor analyzation for ad budgets and keywords<\/li>\n\n\n\n<li>Monitors ad copy and landing pages<\/li>\n\n\n\n<li>Localized ad campaigns<\/li>\n\n\n\n<li>Competitors\u2019 GDN strategies<\/li>\n\n\n\n<li>Analyze competitors&#8217; display ads<\/li>\n\n\n\n<li>View display ads from different devices<\/li>\n\n\n\n<li>Audience insights<\/li>\n\n\n\n<li>Deep link analysis<\/li>\n\n\n\n<li>Check backlink types<\/li>\n\n\n\n<li>Keywords for SEO and PPC campaigns<\/li>\n\n\n\n<li>Phrase matches and related keywords<\/li>\n\n\n\n<li>Long-tail keywords<\/li>\n\n\n\n<li>Keyword difficulty<\/li>\n\n\n\n<li>Find keywords with less competition<\/li>\n\n\n\n<li>Multinational and multilingual information<\/li>\n\n\n\n<li>Information about another company\u2019s website traffic and online performance<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">SEMRush also offers <a href=\"https:\/\/www.demandsage.com\/semrush-free-trial\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">four differently priced plans<\/a> based on what your SEO needs are.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.m6htv0g9k2wl\"><strong>Final Thoughts: Using Keyword Research to Understand Your Audience and Craft Your Content<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keyword research is a great place to start when you&#8217;re looking to create standout content and <a href=\"https:\/\/www.ryrob.com\/drive-traffic-website\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"drive more traffic to your blog\">drive more traffic to your blog<\/a>\u2014but it can\u2019t be your stopping place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doing smart keyword research will tell you a lot about the general public, but you need to work hard and develop a strong understanding of <em>who<\/em> <a href=\"https:\/\/www.ryrob.com\/how-to-find-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"your target audience\">your target audience<\/a> really is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who are you trying to attract to your blog, and what are they interested in? If you\u2019ve <a href=\"https:\/\/www.ryrob.com\/blog-niche\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"picked a blog niche\">picked a blog niche<\/a> that you\u2019re personally interested in, you probably have a good idea of the things your audience is searching for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a solid handle on your intended audience, your keyword research will gravitate towards the things that will get <em>their<\/em> attention. Now, let&#8217;s talk about using that keyword research to craft transformational blog content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In my ultimate guide about <a href=\"https:\/\/www.ryrob.com\/how-write-blog-post\/\" data-wpel-link=\"internal\" rel=\"follow\" title=\"how to write a blog post\">how to write a blog post<\/a>, I outline an extremely important concept in blogging. When it comes to creating content, you need to find something that you\u2019re (1) personally interested in and (2) your audience <em>wants<\/em> to read about.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"444\" height=\"313\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/How-to-Write-a-Blog-Post-and-Find-Relevant-Content-for-Your-Readers.jpg\" alt=\"How to Write a Blog Post and Find Relevant Content for Your Readers\" class=\"wp-image-8268\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/How-to-Write-a-Blog-Post-and-Find-Relevant-Content-for-Your-Readers.jpg 444w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/How-to-Write-a-Blog-Post-and-Find-Relevant-Content-for-Your-Readers-300x211.jpg 300w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>When you\u2019re doing your keyword research, keep that important element in mind.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t want to write about a topic and the keywords won\u2019t resonate with your audience, it really doesn\u2019t matter how popular the terms may be. There are better options for <a href=\"https:\/\/www.ryrob.com\/blog-post-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"ideas to write about\">ideas to write about<\/a> on your blog\u2014and you&#8217;ll learn a lot more about whether a topic is right for you during the process of writing a <a href=\"https:\/\/www.ryrob.com\/blog-post-outline\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog post outline\">blog post outline<\/a> to test the waters.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>If I had to sum up my thoughts on keyword research it would be this:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Keyword research gives you a <em>great<\/em> foundation for understanding the content your blog needs to have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Keyword+research+gives+you+a+smart+foundation+for+understanding+the+content+your+blog+needs+to+have.+But%2C+it%27s+not+everything.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Keyword research gives you a smart foundation for understanding the content your blog needs to have. But, it&#039;s not everything.&quot;\">\"Keyword research gives you a smart foundation for understanding the content your blog needs to have. But, it's not everything.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Keyword+research+gives+you+a+smart+foundation+for+understanding+the+content+your+blog+needs+to+have.+But%2C+it%27s+not+everything.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In simple terms, keyword research shows you <em>what<\/em> people want to know. That\u2019s a perfect place to start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But your work doesn\u2019t begin and end with keyword research.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Next comes the hard work of actually creating transformational content.<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t spend too much of your time searching for your keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find what feels like the right keywords for attracting your ideal audience today, and then create the best content you possibly can\u2014for matching the search intent of that keyword phrase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your audience (or lack thereof) will soon tell you whether or not it was a smart keyword phrase to pursue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s my parting advice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strive to go beyond surface information<\/li>\n\n\n\n<li>Find new ways of talking about common topics (like compiling this roundup of honest <a href=\"https:\/\/www.ryrob.com\/bluehost-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Bluehost reviews\">Bluehost reviews<\/a> rather than simply crafting my own review to send out into the ether)<\/li>\n\n\n\n<li>Search for interesting ways to tackle your audience\u2019s biggest problems<\/li>\n\n\n\n<li>Find creative topics that people want to read about but other blogs aren\u2019t delivering<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your <strong>keyword research<\/strong> is only a stepping stone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you know which keywords to write about\u2014create content that truly helps people.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Use My Free Keyword Research Tool<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"950\" height=\"508\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas.jpg\" alt=\"Free Keyword Research Tool (AI-Powered) SEO Keyword Research and Ideas\" class=\"wp-image-17468\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas.jpg 950w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas-300x160.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas-768x411.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Try my <em>free<\/em> AI-Powered <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Keyword Tool\">Keyword Tool<\/a> to get dozens of research-backed ideas for keywords &amp; topics to write about on your blog today.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Get Keyword Ideas\">Get Keyword Ideas<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>So, why is it important to learn how to do keyword research? While some bloggers drive traffic to their websites from a combination of social media, word-of-mouth and email subscribers\u2014the most successful blogs diversify their marketing. That includes strategic keyword research with the best (free) keyword tool &amp; thoughtful content planning that results in traffic <\/p>\n<div><a title=\"Continue Reading\" class=\"ryrob-button read-more\" href=\"https:\/\/www.ryrob.com\/keyword-research\/\" data-wpel-link=\"internal\" rel=\"follow\">Continue Reading<\/a><\/div>\n","protected":false},"author":1,"featured_media":8285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"keyword research","_yoast_wpseo_title":"%%title%%","_yoast_wpseo_metadesc":"Learn step-by-step keyword research with this free guide. Discover top tools and techniques to boost your blog traffic and grow your audience.","_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[967],"tags":[],"class_list":["post-8279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging"],"acf":{"page_style_options":"","footer_style":"default","inject_into_head_tag":"","table_of_content":"","additional_authors":"","main_title_heading":"How to Do Keyword Research in 2026 + Free Tools","secondary_title_heading":"My Process for Getting 10 Million+ Readers to My Blog (from Organic Search)","post_icon":14036,"first_paragraph":"If you want a high volume of readers on your blog, you need to learn <strong>how to do keyword research<\/strong>. It's that simple. If you can successfully figure out what (the right) readers are searching for\u2014through effective keyword research (and using the right free keyword research tools)\u2014then you're one step closer to meeting their needs and bringing a lot more readers to your blog."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Do Keyword Research in 2026: Boost Your Blog Traffic<\/title>\n<meta name=\"description\" content=\"Learn step-by-step keyword research with this free guide. Discover top tools and techniques to boost your blog traffic and grow your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ryrob.com\/keyword-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do Keyword Research in 2026: Boost Your Blog Traffic\" \/>\n<meta property=\"og:description\" content=\"Learn step-by-step keyword research with this free guide. Discover top tools and techniques to boost your blog traffic and grow your audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ryrob.com\/keyword-research\/\" \/>\n<meta property=\"og:site_name\" content=\"RyRob.com: A Blog by Ryan Robinson | How Start &amp; Grow an Online Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/therealryanrobinson\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/therealryanrobinson\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-26T20:01:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-03T18:29:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Keyword-Research-How-to-Research-Keywords-to-Blog-About-and-Get-More-Readers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan Robinson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theryanrobinson\" \/>\n<meta name=\"twitter:site\" content=\"@theryanrobinson\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan Robinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"30 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/keyword-research\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/keyword-research\\\/\"},\"author\":{\"name\":\"Ryan Robinson\",\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/#\\\/schema\\\/person\\\/be7b7e9312cc36f39def32143464aae8\"},\"headline\":\"How to Do Keyword Research in 2026: Boost Your Blog Traffic\",\"datePublished\":\"2024-02-26T20:01:51+00:00\",\"dateModified\":\"2026-06-03T18:29:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/keyword-research\\\/\"},\"wordCount\":6280,\"commentCount\":72,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/keyword-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ryrob.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Keyword-Research-How-to-Research-Keywords-to-Blog-About-and-Get-More-Readers.jpg\",\"articleSection\":[\"Blogging\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ryrob.com\\\/keyword-research\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/keyword-research\\\/\",\"url\":\"https:\\\/\\\/www.ryrob.com\\\/keyword-research\\\/\",\"name\":\"How to Do Keyword Research in 2026: Boost Your Blog Traffic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/keyword-research\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/keyword-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ryrob.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Keyword-Research-How-to-Research-Keywords-to-Blog-About-and-Get-More-Readers.jpg\",\"datePublished\":\"2024-02-26T20:01:51+00:00\",\"dateModified\":\"2026-06-03T18:29:51+00:00\",\"description\":\"Learn step-by-step keyword research with this free guide. Discover top tools and techniques to boost your blog traffic and grow your audience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/keyword-research\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ryrob.com\\\/keyword-research\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/keyword-research\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ryrob.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Keyword-Research-How-to-Research-Keywords-to-Blog-About-and-Get-More-Readers.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ryrob.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Keyword-Research-How-to-Research-Keywords-to-Blog-About-and-Get-More-Readers.jpg\",\"width\":1000,\"height\":562,\"caption\":\"Keyword Research How to Research Keywords to Blog About and Get More Readers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/keyword-research\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ryrob.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Do Keyword Research in 2026: Boost Your Blog Traffic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/#website\",\"url\":\"https:\\\/\\\/www.ryrob.com\\\/\",\"name\":\"RyRob.com: A Blog by Ryan Robinson | Learn How to Blog and Make Money on the Internet\",\"description\":\"Valuable tools and strategies to starting an online business today.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ryrob.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/#organization\",\"name\":\"RyRob.com\",\"url\":\"https:\\\/\\\/www.ryrob.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ryrob.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ryrob-Logo-Vector-Ryan-Robinson.png\",\"contentUrl\":\"https:\\\/\\\/www.ryrob.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ryrob-Logo-Vector-Ryan-Robinson.png\",\"width\":418,\"height\":555,\"caption\":\"RyRob.com\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/therealryanrobinson\",\"https:\\\/\\\/x.com\\\/theryanrobinson\",\"https:\\\/\\\/www.instagram.com\\\/ryrob\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/theryanrobinson\\\/\",\"https:\\\/\\\/www.youtube.com\\\/ryanrobinson\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ryrob.com\\\/#\\\/schema\\\/person\\\/be7b7e9312cc36f39def32143464aae8\",\"name\":\"Ryan Robinson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5c8f0880b104c6acfa0f0f9ffc9fc5733eda817ae78f89ab07387328bf47e777?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5c8f0880b104c6acfa0f0f9ffc9fc5733eda817ae78f89ab07387328bf47e777?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5c8f0880b104c6acfa0f0f9ffc9fc5733eda817ae78f89ab07387328bf47e777?s=96&d=mm&r=g\",\"caption\":\"Ryan Robinson\"},\"description\":\"Creator. Founder. Author. I'm Ryan Robinson. I got my start as a blogger, now I make videos, write books, and build startups. Co-Founder at RightBlogger. Join me here to learn how to start a blog and build a purpose-connected online business. Be sure to take my free marketing tools for a spin... especially my wildly popular free keyword research tool &amp; AI article writer. They rule. Somehow, I also find time to write for publications like Fast Company, Forbes, Entrepreneur, The Next Web, Business Insider, and more. Let\u2019s chat on LinkedIn and YouTube about marketing, business, and the beauty of it all.\",\"sameAs\":[\"https:\\\/\\\/www.ryrob.com\",\"https:\\\/\\\/www.facebook.com\\\/therealryanrobinson\"],\"url\":\"https:\\\/\\\/www.ryrob.com\\\/author\\\/ryan-robinson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Do Keyword Research in 2026: Boost Your Blog Traffic","description":"Learn step-by-step keyword research with this free guide. Discover top tools and techniques to boost your blog traffic and grow your audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ryrob.com\/keyword-research\/","og_locale":"en_US","og_type":"article","og_title":"How to Do Keyword Research in 2026: Boost Your Blog Traffic","og_description":"Learn step-by-step keyword research with this free guide. Discover top tools and techniques to boost your blog traffic and grow your audience.","og_url":"https:\/\/www.ryrob.com\/keyword-research\/","og_site_name":"RyRob.com: A Blog by Ryan Robinson | How Start &amp; Grow an Online Business","article_publisher":"https:\/\/www.facebook.com\/therealryanrobinson","article_author":"https:\/\/www.facebook.com\/therealryanrobinson","article_published_time":"2024-02-26T20:01:51+00:00","article_modified_time":"2026-06-03T18:29:51+00:00","og_image":[{"width":1000,"height":562,"url":"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Keyword-Research-How-to-Research-Keywords-to-Blog-About-and-Get-More-Readers.jpg","type":"image\/jpeg"}],"author":"Ryan Robinson","twitter_card":"summary_large_image","twitter_creator":"@theryanrobinson","twitter_site":"@theryanrobinson","twitter_misc":{"Written by":"Ryan Robinson","Est. reading time":"30 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ryrob.com\/keyword-research\/#article","isPartOf":{"@id":"https:\/\/www.ryrob.com\/keyword-research\/"},"author":{"name":"Ryan Robinson","@id":"https:\/\/www.ryrob.com\/#\/schema\/person\/be7b7e9312cc36f39def32143464aae8"},"headline":"How to Do Keyword Research in 2026: Boost Your Blog Traffic","datePublished":"2024-02-26T20:01:51+00:00","dateModified":"2026-06-03T18:29:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ryrob.com\/keyword-research\/"},"wordCount":6280,"commentCount":72,"publisher":{"@id":"https:\/\/www.ryrob.com\/#organization"},"image":{"@id":"https:\/\/www.ryrob.com\/keyword-research\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Keyword-Research-How-to-Research-Keywords-to-Blog-About-and-Get-More-Readers.jpg","articleSection":["Blogging"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ryrob.com\/keyword-research\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ryrob.com\/keyword-research\/","url":"https:\/\/www.ryrob.com\/keyword-research\/","name":"How to Do Keyword Research in 2026: Boost Your Blog Traffic","isPartOf":{"@id":"https:\/\/www.ryrob.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ryrob.com\/keyword-research\/#primaryimage"},"image":{"@id":"https:\/\/www.ryrob.com\/keyword-research\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Keyword-Research-How-to-Research-Keywords-to-Blog-About-and-Get-More-Readers.jpg","datePublished":"2024-02-26T20:01:51+00:00","dateModified":"2026-06-03T18:29:51+00:00","description":"Learn step-by-step keyword research with this free guide. Discover top tools and techniques to boost your blog traffic and grow your audience.","breadcrumb":{"@id":"https:\/\/www.ryrob.com\/keyword-research\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ryrob.com\/keyword-research\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ryrob.com\/keyword-research\/#primaryimage","url":"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Keyword-Research-How-to-Research-Keywords-to-Blog-About-and-Get-More-Readers.jpg","contentUrl":"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/Keyword-Research-How-to-Research-Keywords-to-Blog-About-and-Get-More-Readers.jpg","width":1000,"height":562,"caption":"Keyword Research How to Research Keywords to Blog About and Get More Readers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ryrob.com\/keyword-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ryrob.com\/"},{"@type":"ListItem","position":2,"name":"How to Do Keyword Research in 2026: Boost Your Blog Traffic"}]},{"@type":"WebSite","@id":"https:\/\/www.ryrob.com\/#website","url":"https:\/\/www.ryrob.com\/","name":"RyRob.com: A Blog by Ryan Robinson | Learn How to Blog and Make Money on the Internet","description":"Valuable tools and strategies to starting an online business today.","publisher":{"@id":"https:\/\/www.ryrob.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ryrob.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ryrob.com\/#organization","name":"RyRob.com","url":"https:\/\/www.ryrob.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ryrob.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/12\/ryrob-Logo-Vector-Ryan-Robinson.png","contentUrl":"https:\/\/www.ryrob.com\/wp-content\/uploads\/2024\/12\/ryrob-Logo-Vector-Ryan-Robinson.png","width":418,"height":555,"caption":"RyRob.com"},"image":{"@id":"https:\/\/www.ryrob.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/therealryanrobinson","https:\/\/x.com\/theryanrobinson","https:\/\/www.instagram.com\/ryrob\/","https:\/\/www.linkedin.com\/in\/theryanrobinson\/","https:\/\/www.youtube.com\/ryanrobinson"]},{"@type":"Person","@id":"https:\/\/www.ryrob.com\/#\/schema\/person\/be7b7e9312cc36f39def32143464aae8","name":"Ryan Robinson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5c8f0880b104c6acfa0f0f9ffc9fc5733eda817ae78f89ab07387328bf47e777?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5c8f0880b104c6acfa0f0f9ffc9fc5733eda817ae78f89ab07387328bf47e777?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5c8f0880b104c6acfa0f0f9ffc9fc5733eda817ae78f89ab07387328bf47e777?s=96&d=mm&r=g","caption":"Ryan Robinson"},"description":"Creator. Founder. Author. I'm Ryan Robinson. I got my start as a blogger, now I make videos, write books, and build startups. Co-Founder at RightBlogger. Join me here to learn how to start a blog and build a purpose-connected online business. Be sure to take my free marketing tools for a spin... especially my wildly popular free keyword research tool &amp; AI article writer. They rule. Somehow, I also find time to write for publications like Fast Company, Forbes, Entrepreneur, The Next Web, Business Insider, and more. Let\u2019s chat on LinkedIn and YouTube about marketing, business, and the beauty of it all.","sameAs":["https:\/\/www.ryrob.com","https:\/\/www.facebook.com\/therealryanrobinson"],"url":"https:\/\/www.ryrob.com\/author\/ryan-robinson\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ryrob.com\/wp-json\/wp\/v2\/posts\/8279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ryrob.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ryrob.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ryrob.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ryrob.com\/wp-json\/wp\/v2\/comments?post=8279"}],"version-history":[{"count":2,"href":"https:\/\/www.ryrob.com\/wp-json\/wp\/v2\/posts\/8279\/revisions"}],"predecessor-version":[{"id":30591,"href":"https:\/\/www.ryrob.com\/wp-json\/wp\/v2\/posts\/8279\/revisions\/30591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ryrob.com\/wp-json\/wp\/v2\/media\/8285"}],"wp:attachment":[{"href":"https:\/\/www.ryrob.com\/wp-json\/wp\/v2\/media?parent=8279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ryrob.com\/wp-json\/wp\/v2\/categories?post=8279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ryrob.com\/wp-json\/wp\/v2\/tags?post=8279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}