{"id":468,"date":"2025-02-04T09:13:00","date_gmt":"2025-02-04T17:13:00","guid":{"rendered":"http:\/\/www.ryrob.com\/?p=468"},"modified":"2026-02-04T05:30:21","modified_gmt":"2026-02-04T13:30:21","slug":"why-freelance-while-working-full-time-and-how-to-do-it","status":"publish","type":"post","link":"https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/","title":{"rendered":"10 Steps How to Start a Freelancing Business While Working Full-Time in 2026 (and Why You Should)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hiring freelancers is becoming not only more&nbsp;acceptable, but more attractive&nbsp;for many businesses. This creates an incredible opportunity for people with useful skills to <strong>start a freelancing business<\/strong> on the side, and eventually grow that into a sustainable self-employed career. That&#8217;s exactly what I&#8217;ve done with my <a href=\"https:\/\/www.ryrob.com\/freelance-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"content marketing consultant\">content marketing consultant<\/a> business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fewer taxes, lower employee-related expenses, no healthcare, less office space, the list goes on. These are but a handful of the reasons many companies are seeking freelancer writers, designers, marketers, and developers to help grow their businesses. Plus for freelancers, there are so many&nbsp;great <a href=\"https:\/\/www.ryrob.com\/freelance-jobs\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"freelance jobs websites\">freelance jobs websites<\/a> cropping up meet this demand today, that the opportunities are only getting better and better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A recent study by the University of Phoenix, polling 1,600 adults under the age of 30, found that&nbsp;63% of people in their 20&#8217;s either own their own business or want to in the near future. Of those who are not already entrepreneurs, 55% identified as wanting to be, one day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, how do those of us, regardless of age, who want to be gainfully self-employed go about getting started with our careers as entrepreneurs? Well, choosing to start a freelance business is one of the most feasible, realistic, and attainable <a href=\"https:\/\/www.ryrob.com\/best-businesses-start-while-working-full-time-job\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"side businesses\">side businesses<\/a> you can start while keeping your day job (and the security that comes along with it).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"600\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/04\/How-to-Start-a-Freelancing-Business-on-the-Side-Ryan-Robinson-Freelance-Working-in-a-Coffee-Shop-Image.jpg\" alt=\"How to Start a Freelancing Business on the Side Ryan Robinson Freelance Working in a Coffee Shop Image\" class=\"wp-image-9658\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/04\/How-to-Start-a-Freelancing-Business-on-the-Side-Ryan-Robinson-Freelance-Working-in-a-Coffee-Shop-Image.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/04\/How-to-Start-a-Freelancing-Business-on-the-Side-Ryan-Robinson-Freelance-Working-in-a-Coffee-Shop-Image-300x188.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/04\/How-to-Start-a-Freelancing-Business-on-the-Side-Ryan-Robinson-Freelance-Working-in-a-Coffee-Shop-Image-768x480.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">We all have bills&nbsp;that need to be paid and expenses that don&#8217;t just magically go away overnight once we decide to chase our dreams. Choosing to become an entrepreneur comes with great responsibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I recommend reading this guide all the way through from top to bottom, but if you prefer to jump around, here&#8217;s a hyperlinked table of contents that&#8217;ll take you straight to each stage of how to start freelancing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10 Steps to Start a Freelance Business While Working Full-Time in 2026<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"#define-goals\">Define Your Goals<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#find-niche\">Find a Profitable Niche<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#identify-clients\">Identify Your Target Clients<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#set-prices\">Set Strategic Prices for Your Services<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#build-website\">Build a High-Quality Portfolio Website<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#create-examples\">Create Examples of What You Can Deliver (on Your Portfolio Site)<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#choose-first-clients\">Thoughtfully Choose Your First Clients<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#mention-prospects\">Mention Potential Clients in Your Content<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#pitch-yourself\">Learn How to Pitch Yourself<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#stay-safe\">Don&#8217;t Mix Your Day Job Priorities with Freelance Business<\/a><\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=10+Steps+to+Start+a+Freelance+Business+While+Working+Full-Time+in+2026&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"10 Steps to Start a Freelance Business While Working Full-Time in 2026\">10 Steps to Start a Freelance Business While Working Full-Time in 2026<\/a><\/div><a href=\"https:\/\/x.com\/share?text=10+Steps+to+Start+a+Freelance+Business+While+Working+Full-Time+in+2026&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let&#8217;s dive into my guide to learning how to start freelancing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>But First&#8230; Why I Started a Freelance Business&nbsp;While Keeping My Day Job<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I grew my freelance business to over six figures in revenue on the side before quitting my day job in 2016.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I live in Los Angeles, which happens to have one of the highest average rent costs in the US. So for me, immediately quitting my day job to pursue my passion of working for myself was never going to be a feasible option. That&#8217;s why I chose to get serious about <a href=\"https:\/\/www.ryrob.com\/how-to-start-grow-your-business-while-working-a-full-time-job\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"starting my business on the side\">starting my business on the side<\/a> and building my personal brand as a content marketer\u2014all while I still had my day job to pay the bills.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since my eventual goal was to work full-time creating more in-depth content and courses for my blog and online community (my <a href=\"https:\/\/www.ryrob.com\/blogging-goals\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"blogging goals\">blogging goals<\/a>), I knew that if I could first transition over to a lifestyle of running a profitable freelance business, that could build up my savings and eventually afford me the flexibility to spend more time working on courses &amp; the content I&#8217;d need to fully <a href=\"https:\/\/www.ryrob.com\/validate-business-idea\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"validate my ideas\">validate my ideas<\/a> in the short-term.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this sense, I viewed starting a freelancing business (in my case as a <a href=\"https:\/\/www.ryrob.com\/freelance-writing-client\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"freelance writer\">freelance writer<\/a>) as a necessary in-between step in my progression towards getting back to gainful self-employment, on my terms this time. This strategic progression is backed up by the journeys that many top entrepreneurs have gone on\u2014and you can learn more through my picks for the <a href=\"https:\/\/www.ryrob.com\/best-business-books\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"best business books\">best business books<\/a>&nbsp;and top <a href=\"https:\/\/www.ryrob.com\/online-business-courses\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"online business courses\">online business courses<\/a> for entrepreneurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlocking more of my time, which I wholeheartedly believe to be my most precious resource, meant I&#8217;d be able to get my passive income business off the ground much quicker than just squeezing in time around my day job. Freelancing is more flexible. And while it comes with a different set of stressors than your typical day job, it&#8217;s been much less stressful (for me) than working a traditional 40-50 hour per week job. Even if that <a href=\"https:\/\/www.ryrob.com\/remote-job\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"job is remote\">job is remote<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Like it or not, you&#8217;ll have to&nbsp;<em>create<\/em> a decent amount of time in your schedule to start a freelance business (and grow it).<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Because I didn&#8217;t want to go into debt or seek outside funding to start my freelance business, I chose to start freelancing while keeping my day job, during my personal time before and after work and on weekends. That meant a lot of short-term sacrifices when it came to &#8220;fun&#8221; during the week and on weekends\u2014but it was well worth it in the long run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, that experience has taught me an incredible amount about how much hard work it takes to launch a freelance business and to continue delivering high quality results for clients, while bringing in new contracts at the same time. It&#8217;s no easy feat balancing working &#8220;in&#8221; your freelance business with working &#8220;on&#8221; your freelance business, especially when you&#8217;re still learning how to manage opportunities that come your way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fast forward a bit&#8230; during the average month today, I&#8217;m now able to <a href=\"https:\/\/www.ryrob.com\/income\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"earn anywhere from $20,000-$30,000\/mo\">earn anywhere from $20,000-$30,000\/mo<\/a> (often more) in dependable income\u2014now from a combination of my freelance clients, online course sales and other passive blog income sources here\u2014which all go a long way towards funding my future business endeavors.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"683\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/04\/Ryan-Robinson-Blogger-and-Freelancer-Outdoor-Shot.jpg\" alt=\"Ryan Robinson Blogger and Freelancer Outdoor Shot\" class=\"wp-image-9659\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/04\/Ryan-Robinson-Blogger-and-Freelancer-Outdoor-Shot.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/04\/Ryan-Robinson-Blogger-and-Freelancer-Outdoor-Shot-300x213.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/04\/Ryan-Robinson-Blogger-and-Freelancer-Outdoor-Shot-768x546.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Make no mistake, there&#8217;s no doubt that it will be difficult to keep up with your performance at the office\u2014and still find the time to put in meaningful work on your freelance projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, when you&#8217;re running your own freelance business full-time and reaping the lifestyle benefits of hustling your way into self-employment, it&#8217;ll be well worth the extra hours right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Especially if like me, freelancing for you is a means to getting closer to your self-employed dream career.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Want the really good stuff?<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Join me today and I&#8217;ll send you&nbsp;my weekly tips, strategies, and detailed insights on starting a profitable side business.<\/p>\n\n\n<div class=\"ryrob-form align-center \"><script>\nvar 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gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_1'  action='\/wp-json\/wp\/v2\/posts\/468' data-formid='1' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_1_8\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_8'>Name<\/label><div class='ginput_container'><input name='input_8' id='input_1_8' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_1_8'>This field is for validation purposes and should be left unchanged.<\/div><\/div><fieldset id=\"field_1_6\" class=\"gfield 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true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10 Steps to Start a Freelance Business While Working Full-Time in 2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you&nbsp;start&nbsp;your freelance business, you need to get very clear on why you&nbsp;want to start freelancing in the first place. Once you have your bigger picture goals in mind, how you utilize your limited amount of time will greatly determine your level of success with freelancing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"define-goals\"><\/a><strong>1. Define Your Goals<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Without clearly defined, easily measurable goals, you&#8217;re going to have a very difficult time getting to where you want to go.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"636\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/How-to-Start-Freelancing-Business-Goals.jpg\" alt=\"How to Start Freelancing Business - Goals\" class=\"wp-image-986\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/How-to-Start-Freelancing-Business-Goals.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/How-to-Start-Freelancing-Business-Goals-300x199.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/How-to-Start-Freelancing-Business-Goals-768x509.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Is freelancing a&nbsp;path to just earning extra income on the side of your day job?<\/li>\n\n\n\n<li>Do you eventually want to become a full-time freelancer because of the lifestyle benefits of being your own boss?<\/li>\n\n\n\n<li>Or, are you looking to use freelancing as a stepping stone to eventually achieving a different&nbsp;goal entirely?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Regardless of what your ultimate goal is, you need to make it abundantly clear. This is something that all of the world&#8217;s top entrepreneurs agree upon when it comes to <a href=\"https:\/\/www.ryrob.com\/start-business-advice\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"successfully starting a business\">successfully starting a business<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take the time to understand why you&#8217;re considering starting a freelance business in the first place. Do you want to&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ryrob.com\/freelance-writing-client\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Become a freelance writer\">Become a freelance writer<\/a>?<\/li>\n\n\n\n<li>How about a <a href=\"https:\/\/www.ryrob.com\/become-freelance-designer\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"freelance designer\">freelance designer<\/a>?<\/li>\n\n\n\n<li>Maybe a <a href=\"https:\/\/www.ryrob.com\/become-freelance-developer-coding\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"freelance developer\">freelance developer<\/a>?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure this decision is the right move in your progression toward achieving your bigger picture goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only after you have the clarity around where you want freelancing to take you, can you start backing into your shorter-term goals and benchmarks that&#8217;ll help your freelance business become a success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Only+once+you+know%26nbsp%3Bwhere+you+want+freelancing+to%26nbsp%3Btake+you%2C+can%26nbsp%3Byou+become+successful.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Only once you know&nbsp;where you want freelancing to&nbsp;take you, can&nbsp;you become successful.&quot;\">\"Only once you know&nbsp;where you want freelancing to&nbsp;take you, can&nbsp;you become successful.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Only+once+you+know%26nbsp%3Bwhere+you+want+freelancing+to%26nbsp%3Btake+you%2C+can%26nbsp%3Byou+become+successful.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over on the Millo blog, April Greer shares one of my favorite takes on <a href=\"http:\/\/millo.co\/my-10-freelance-design-business-goals-and-tips-for-setting-yours\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">the importance goal-setting<\/a> within your freelance business, and how to set meaningful goals that move you forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s say your bigger picture goal is to become a fully self-employed freelancer. You&#8217;ll set your own hours, decide who you want to work with, and call all the shots in your business. Now, how do you get there?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22How+you+use+your+limited+time+will+greatly+determine+your+success+with+freelancing.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;How you use your limited time will greatly determine your success with freelancing.&quot;\">\"How you use your limited time will greatly determine your success with freelancing.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22How+you+use+your+limited+time+will+greatly+determine+your+success+with+freelancing.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You know that you&#8217;ll need to get your freelance income up to a sustainable, healthy level that allows you to eventually quit your day job without stress about&nbsp;where your next paycheck is going to come from. Because I&#8217;ve <a href=\"https:\/\/www.ryrob.com\/how-to-start-grow-your-business-while-working-a-full-time-job\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"quit my day job too early\">quit my day job too early<\/a> in the past with the <a href=\"https:\/\/www.ryrob.com\/start-phone-case-business\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"phone case business\">phone case business<\/a>&nbsp;I started (and ended up moving in with my parents for a few months), my personal rule is that <strong>I now must reach a side income of at least 75% of what my salaried job pays me<\/strong>, before even considering quitting to pursue my side business &#8211; full-time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting with your freelance income target, based on your living expenses, risk tolerance, and realistic expectations on how long your savings can sustain you, now&nbsp;you can back into a rough idea of how many clients you&#8217;ll need (and what you&#8217;ll have&nbsp;to&nbsp;charge&nbsp;them), before making it to the point where you&#8217;ll be able to leave your day job to freelance full-time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For me personally, a major goal of freelancing was to unlock more time for myself to just be. To live life. To pursue things like hiking with more of my free time\u2014and as a result of doing that, I now have a hiking blog called <a href=\"https:\/\/hikewithryan.com\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">Hike with Ryan<\/a>. I&#8217;ve been writing about topics like my favorite <a href=\"https:\/\/hikewithryan.com\/best-hikes-yosemite-trails\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">Yosemite trails<\/a>, the most thoughtful <a href=\"https:\/\/hikewithryan.com\/gifts-for-hikers-ideas\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">gifts for hikers<\/a>, reviews of the <a href=\"https:\/\/hikewithryan.com\/best-hiking-boots\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">best hiking boots<\/a>, the right <a href=\"https:\/\/hikewithryan.com\/best-time-to-visit-yosemite-national-park\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">time of year to visit Yosemite<\/a> and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"find-niche\"><\/a><strong>2. Find a Profitable Niche<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s assume you\u2019re a graphic designer by trade, or you&#8217;ve at least been building your skills with Adobe Illustrator &amp; Photoshop&nbsp;in your free time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clearly, there are a lot&nbsp;of&nbsp;competitors in your industry&nbsp;that&#8217;ll be willing to charge much lower rates than you, no matter what you do.&nbsp;There are people from all around the world with lower costs of living that&#8217;ll always be willing to accept lesser-paid gigs than you. Get over the idea of trying to compete on price as a freelancer, right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Get+over+the+idea+of+trying+to+compete+on+price+as+a+freelancer%2C+right+now.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Get over the idea of trying to compete on price as a freelancer, right now.&quot;\">\"Get over the idea of trying to compete on price as a freelancer, right now.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Get+over+the+idea+of+trying+to+compete+on+price+as+a+freelancer%2C+right+now.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not worth racing other people to the bottom for <a href=\"https:\/\/www.ryrob.com\/work-from-home-jobs\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"work from home jobs\">work from home jobs<\/a> on a freelance basis, especially when sites like Fiverr,&nbsp;Upwork&nbsp;or other <a href=\"https:\/\/www.ryrob.com\/freelance-jobs\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"freelance jobs sites\">freelance jobs sites<\/a> already have countless options for low-priced freelancers.&nbsp;Side note: I personally recommend not ever listing your services on either of those sites, unless you absolutely need to (after striking out from&nbsp;trying everything in this post first).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By taking the time to find a profitable niche for your freelance business (just as you&#8217;d <a href=\"https:\/\/www.ryrob.com\/blog-niche\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"pick a niche to blog about\">pick a niche to blog about<\/a> should you choose to launch a blog), you&#8217;re actively seeking out an industry and type of client that values quality. When you&#8217;re in a space that competes on quality, you&#8217;ll completely change the <a href=\"https:\/\/www.ryrob.com\/how-to-write-best-freelance-proposal\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"ways in which you sell your services\">ways in which you sell your services<\/a>.&nbsp;<strong>You&#8217;ll be competing on value, not price.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Successful+freelancers+compete+on+value%2C+not+price.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Successful freelancers compete on value, not price.&quot;\">\"Successful freelancers compete on value, not price.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Successful+freelancers+compete+on+value%2C+not+price.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of taking any graphic design&nbsp;project that comes your way, choose to concentrate solely on <a href=\"https:\/\/venngage.com\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">infographic design<\/a> for startup blogs, or <a href=\"https:\/\/www.ryrob.com\/how-to-write-an-ebook\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"writing eBooks\">writing eBooks<\/a> for enterprise tech companies. Choose an area that genuinely interests you, and focus on becoming the best designer in that narrow space\u2014that&#8217;s how you really <a href=\"https:\/\/www.ryrob.com\/side-hustle-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"find the right side hustle\">find the right side hustle<\/a>&nbsp;niche. Once you&#8217;ve built your skills to a level that you can confidently charge a premium for, then you&#8217;re ready to start your freelance business and look for your ideal clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve made yourself invaluable within your niche, you&#8217;ll have a platform by which you can expand your freelance business in any direction you&#8217;d like in the future. Rather than stressing about how you&#8217;re going to get from step 0 to 100, take freelancing one small step at a time. Progress begets more progress with your side hustle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"identify-clients\"><\/a><strong>3. Identify Your Target Clients<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Just as important as&nbsp;finding a profitable niche, is <a href=\"http:\/\/business.tutsplus.com\/articles\/a-step-by-step-guide-to-determining-your-target-market-as-a-freelancer-writer--fsw-33365\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">attracting&nbsp;the right types of clients<\/a>&nbsp;for&nbsp;your freelance business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you&#8217;re just starting&nbsp;your freelance business, it&#8217;s fine to take a bit more of a shotgun approach to landing a few clients. Make some initial assumptions about who you want to work with, target them first, and after working with a few of them, you&#8217;ll develop a very clear sense of whether or not you want to continue pursuing similar clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since starting&nbsp;my freelance business, I&#8217;ve honed my target client profile&nbsp;over time to matching&nbsp;only two very specific types of businesses.&nbsp;High-growth&nbsp;tech startups and business&nbsp;influencers with well-established personal brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The primary reasons I&#8217;ve narrowed down the focus of my freelance business this far, is&nbsp;because I work best these types of (very similar) clients, and they both run in similar circles that lead to frequent referrals. I&#8217;m building&nbsp;my reputation&nbsp;within my niche.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"638\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/Start-Freelancing-Business-Ryan-Robinson-Target-Clients.jpg\" alt=\"Start Freelancing Business Ryan Robinson Target Clients\" class=\"wp-image-987\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/Start-Freelancing-Business-Ryan-Robinson-Target-Clients.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/Start-Freelancing-Business-Ryan-Robinson-Target-Clients-300x199.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/Start-Freelancing-Business-Ryan-Robinson-Target-Clients-768x510.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This is a difficult decision to make at first, because it means turning away a lot of business. However,&nbsp;the process of narrowing in on your target clients that you work best with, will help you achieve much better results&nbsp;in the long run. Once you have a few clients who are willing to advocate for you, the momentum will really pick up. This is something Caroline Beaton has had a lot of success with, <a href=\"https:\/\/www.ryrob.com\/personal-development\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"when she got started\">when she got started<\/a> with her freelancing business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Going back to our focus of competing on value, not price, everything you do in regard to starting your freelance business &#8211; especially when you have a very limited amount of free time &#8211; needs to point back to&nbsp;your ability to&nbsp;deliver the highest quality results for your clients. As one of my freelance idols, <a href=\"https:\/\/pjrvs.com\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Paul Jarvis<\/a> so eloquently puts it,&nbsp;<em>&#8220;make your clients so happy &amp; successful that they become your sales force.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Make+your+clients+so+happy+and+successful+that+they+become+your+sales+force.%22+%40pjrvs&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Make your clients so happy and successful that they become your sales force.&quot; @pjrvs\">\"Make your clients so happy and successful that they become your sales force.\" @pjrvs<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Make+your+clients+so+happy+and+successful+that+they+become+your+sales+force.%22+%40pjrvs&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your goal is to build your authority and eventually be seen as the go-to resource for a specific type of client(s). Do that well and you can unlock true <a href=\"https:\/\/userp.io\/organic-business-growth\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">organic business growth<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By appealing so well to a narrow&nbsp;(well-selected) niche, your target clients will have a&nbsp;very quick path to deciding that you&#8217;re the best person to help them with their projects.&nbsp;This above&nbsp;all else, is the&nbsp;path to charging premium rates without anyone batting an eye at the first prices you throw out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To determine the best type of target clients as you start a&nbsp;freelance business, ask yourself these three questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which businesses&nbsp;will find my services useful?<\/li>\n\n\n\n<li>Which businesses can afford to pay the prices I&#8217;ll need to charge, in order to get to my income goal?<\/li>\n\n\n\n<li>Who are the decision makers within these businesses, and what can I learn about their demographics &amp; interests? Can&nbsp;I find a way to&nbsp;connect&nbsp;with them on a personal level?<\/li>\n\n\n\n<li>When you have all of this information, you&#8217;ll be well-positioned to craft a <a href=\"https:\/\/www.ryrob.com\/cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"cold email\">cold email<\/a> that cuts straight to the core of what these clients need from you\u2014you&#8217;ll be able to connect with them and offer immediate value.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With my target clients, smaller startup teams and founders with personal brands, they can instantly relate to me because of my own personal affinity to startups\u2014and will naturally pick up with my own style of <a href=\"https:\/\/www.ryrob.com\/blogging-strategy\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"blogging strategy\">blogging strategy<\/a> and <a href=\"https:\/\/www.ryrob.com\/content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"content marketing strategy\">content marketing strategy<\/a>. Because my portfolio work is directly applicable to what they do, they also start out with much more&nbsp;confidence that I&#8217;ll be able to drive similar results for their business, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"set-prices\"><\/a><strong>4. Set Strategic Prices for Your Services<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ve spoken a lot about setting the right prices for your freelance business <strong>before<\/strong> you get started. I even architected an infographic that walks you through the process of <a href=\"https:\/\/www.ryrob.com\/infographic-freelance-hourly-rate-setting-your-price\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"setting your freelance hourly rate\">setting your freelance hourly rate<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From a pure numbers&nbsp;perspective,&nbsp;this <a href=\"https:\/\/www.hellobonsai.com\/freelance-rates?fp_ref=ryan28\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer external\" data-wpel-link=\"external\">freelance rate explorer from Bonsai<\/a> is as good as it gets for determining what your expected <a href=\"https:\/\/inoxoft.com\/blog\/complete-comparison-of-software-development-hourly-rate-usa-vs-europe\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">hourly rate<\/a> should be for your industry\u2014in order to see if your rates will meet your income goals and expense levels. There are tons of great tools out there for double-checking that you&#8217;re charging enough to afford the lifestyle you want to live, but I recommend starting to determine your pricing strategy with a very different progression in mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, you need to <strong>price yourself based on the value you deliver, not based on what your competitors are charging.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Price+yourself+based+on+the+value+you+deliver%2C+not+what+your+competitors+are+charging.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Price yourself based on the value you deliver, not what your competitors are charging.&quot;\">\"Price yourself based on the value you deliver, not what your competitors are charging.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Price+yourself+based+on+the+value+you+deliver%2C+not+what+your+competitors+are+charging.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t allow anyone else to dictate the terms by which you define your value. That&#8217;s not what starting a freelancing business is about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketing consultant Neil Patel chronicles many of the lessons he learned while running an SEO freelance business on his blog\u2014even before he learned <a href=\"https:\/\/www.ryrob.com\/make-money-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to make money blogging\">how to make money blogging<\/a> in more passive ways. One of the most prominent lessons that stuck out to me, is that the more you charge, the less clients complain. Because he very astutely selected target clients that have big budgets, he knows that they&#8217;re much more willing to spend money\u2014in order to make that money back through investing in your services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smaller clients, on the other hand, often don&#8217;t have as much money to play with, and thus can&#8217;t sustain much in terms of losses when projects don&#8217;t deliver big returns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>There&#8217;s no such thing as prices that are too high.<\/strong> Your prices may be too high (or too low) for the types of clients you&#8217;re targeting, but if you do your homework in deciding who to <a href=\"https:\/\/www.ryrob.com\/how-to-write-best-freelance-proposal\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"pitch your services\">pitch your services<\/a> to, you&#8217;ll be selling exactly what your clients need &#8211; for a price they can justify.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22There%27s+no+such+thing+as+prices+that+are+too+high+if+you+deliver+enough+value.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;There&#039;s no such thing as prices that are too high if you deliver enough value.&quot;\">\"There's no such thing as prices that are too high if you deliver enough value.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22There%27s+no+such+thing+as+prices+that+are+too+high+if+you+deliver+enough+value.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In my freelance business, I write well-researched, in-depth <a href=\"https:\/\/www.ryrob.com\/blog-post-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog post ideas\">blog post ideas<\/a> for my clients (just like I publish here, which was one of my original motivations to learn <a href=\"https:\/\/www.ryrob.com\/how-start-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to start a blog\">how to start a blog<\/a> in the first place).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most of my content is in the range of 1,500 &#8211; 2,500 words per piece, and designed to rank well in organic search results, which is extremely valuable for most businesses. Because my work extends beyond just <a href=\"https:\/\/www.ryrob.com\/how-to-write-a-headline\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"writing a headline\">writing a headline<\/a>, crafting the article, and into strategic distribution and driving traffic after the content publishes, I add a lot more value for my clients than any other &#8220;writer&#8221; can bring to the table. For that extra value, my prices start at $500 per post (plus distribution) and sharply go up from there, based on other requirements and add-ons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t charge too far above your value, but don&#8217;t ever undervalue what you&#8217;re doing for your clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=Don%27t+charge+far+above+your+value%2C+but+don%27t+ever+undervalue+what+you%27re+doing+for+your+clients.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Don&#039;t charge far above your value, but don&#039;t ever undervalue what you&#039;re doing for your clients.\">Don't charge far above your value, but don't ever undervalue what you're doing for your clients.<\/a><\/div><a href=\"https:\/\/x.com\/share?text=Don%27t+charge+far+above+your+value%2C+but+don%27t+ever+undervalue+what+you%27re+doing+for+your+clients.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;re going to hire someone to help with their projects,&nbsp;so it&#8217;s just a matter of showing them you&#8217;re the right person to help. Price becomes a secondary concern, if they&#8217;re already convinced that you&#8217;re the best person for the job. It&#8217;s business and they&#8217;ll make it work, or it wasn&#8217;t meant to be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that you won&#8217;t be the perfect person for every client, and remember that just showing off the fact that you know all the <a href=\"https:\/\/www.ryrob.com\/business-slang\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"business slang and industry jargon\">business slang and industry jargon<\/a>&nbsp;within your niche isn&#8217;t a sign of authority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Price+becomes+a+secondary+concern+if+a+client%27s+already+convinced+you%27re+perfect+for+the+job.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Price becomes a secondary concern if a client&#039;s already convinced you&#039;re perfect for the job.&quot;\">\"Price becomes a secondary concern if a client's already convinced you're perfect for the job.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Price+becomes+a+secondary+concern+if+a+client%27s+already+convinced+you%27re+perfect+for+the+job.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"build-website\"><\/a><strong>5. Build a High-Quality Portfolio Website<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/How-to-Start-a-Freelancing-Business-with-Ryan-Robinson-ryrob.jpg\" alt=\"How to Start a Freelancing Business with Ryan Robinson ryrob\" class=\"wp-image-988\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/How-to-Start-a-Freelancing-Business-with-Ryan-Robinson-ryrob.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/How-to-Start-a-Freelancing-Business-with-Ryan-Robinson-ryrob-300x200.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/How-to-Start-a-Freelancing-Business-with-Ryan-Robinson-ryrob-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Because I&#8217;m such a huge advocate of creating a powerful online presence to support starting a&nbsp;freelance business, I brought in an expert,&nbsp;<a href=\"http:\/\/learntocodewith.me\/posts\/portfolio-tips\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Laurence Bradford<\/a>, to share all of the essential elements to <a href=\"https:\/\/www.ryrob.com\/freelance-portfolio-essentials-high-paying-clients\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"building a freelance portfolio\">building a freelance portfolio<\/a> that wins you high-value clients. Here also, is my ultimate guide about <a href=\"https:\/\/www.ryrob.com\/how-start-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to start a blog\">how to start a blog<\/a> (and make money from it).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a starting point, let&#8217;s understand what the purpose of having a portfolio website is, in the first place. It&#8217;s often the first impression a potential client will have of you, your style, your work, and the past clients (or companies) you&#8217;ve worked with in your freelance business. You need to effectively communicate the services you offer, and who they&#8217;re for. Beyond that, you need to sell yourself on why you&#8217;re the best person for this type of work &#8211; for the clients you want to work with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your freelance portfolio needs to do the following, in order to be truly effective at selling your services:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communicate your specialty &amp; display examples of your work.<\/li>\n\n\n\n<li>List your contact information &amp; show off your personality.<\/li>\n\n\n\n<li>Highlight your relevant skills, education, and accomplishments.<\/li>\n\n\n\n<li>Display testimonials (even if they&#8217;re from coworkers or former bosses when you&#8217;re just getting started).<\/li>\n\n\n\n<li>Have regular updates that show your evolution, new clients, and updated sample work.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As you&#8217;re developing your portfolio site, find other freelancers within your space and get some inspiration from them to help uncover how they&#8217;re positioning themselves, formulating their value propositions, and going about building their businesses. If you need more resources on building out your portfolio site, then check out these guides here on my blog:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <a href=\"https:\/\/www.ryrob.com\/blogging-courses\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"best blogging courses\">best blogging courses<\/a> that&#8217;ll point you in the right direction on <a href=\"https:\/\/www.ryrob.com\/how-make-website\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to make a website\">how to make a website<\/a> that&#8217;s compelling<\/li>\n\n\n\n<li>Top <a href=\"https:\/\/www.ryrob.com\/blogging-advice\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blogging tips and advice\">blogging tips and advice<\/a> from expert bloggers<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ryrob.com\/how-write-blog-post\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"How to write a blog post\">How to write a blog post<\/a> (and convincing sales pages) in order to convert readers into clients<\/li>\n\n\n\n<li>My most successful ways to <a href=\"https:\/\/www.ryrob.com\/drive-traffic-website\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"drive traffic to your blog\">drive traffic to your blog<\/a> and nurture readers into prospects<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And it has never been easier to create an online presence, as freelancers can now use AI tools like ChatGPT or DeepSeek to generate compelling project descriptions, case studies, and client testimonials for their portfolio sites, allowing them to focus more on client work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Up next, you&#8217;ll want to showcase your&nbsp;<em>best<\/em> work on your portfolio site!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"create-examples\"><\/a><strong>6. Create Examples of What You Can Deliver (on Your Portfolio Site)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You want your website to serve as a destination to demonstrate&nbsp;your expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Your+portfolio+website+is+a+destination+to+demonstrate+your+expertise.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Your portfolio website is a destination to demonstrate your expertise.&quot;\">\"Your portfolio website is a destination to demonstrate your expertise.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Your+portfolio+website+is+a+destination+to+demonstrate+your+expertise.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With that in mind, one of the best ways to show you&#8217;re in the know within your space, is by regularly publishing new content, images, or&nbsp;videos (depending upon the content medium you work in) that your target clients will be impressed with. Once you have an understanding of what your clients need, go out and create examples of that exact type of content &#8211; as if you had been hired to produce it &#8211; for your own website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s no better way to <a href=\"http:\/\/blog.creativelive.com\/attract-freelance-clients\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">sell your services<\/a>, than to already show your clients that you can create what they need. What&#8217;s more, is that it&#8217;ll make their projects that much easier when you have a library of related work to pull from for inspiration. Take for example the <a href=\"https:\/\/www.ryrob.com\/blog-title-generator\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"free blog headline generator\">free blog headline generator<\/a> tool here on my blog\u2014this is a functional example of what my friend, Andy can build.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My website is a living example of this. When&nbsp;I set out to start a freelance business, I decided early on that at least once per month, I was going to make it a point to publish a very thorough&nbsp;4,000+ word blog post on topics that fall under&nbsp;teaching my readers how to&nbsp;start and grow a profitable side business, the theme of everything on my site and something I have intimate experience with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s no coincidence that I choose to work with&nbsp;clients that have a very similar target market,&nbsp;as those who I speak to on my personal blog here.&nbsp;All my potential clients need to do, is check out <a href=\"https:\/\/www.ryrob.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"a few of my posts\">a few of my posts<\/a> to see how much engagement they get, pick up on my conversation style, and get a feel for how I&#8217;d be able to work with them &amp; their <a href=\"https:\/\/www.ryrob.com\/how-to-find-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"target audience\">target audience<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re a web designer, your portfolio site should be very meticulously curated since everything about it, is a representation of what you&#8217;ll be able to build for your clients. If you&#8217;re a writer like me, then your blog posts need to speak to the quality of work you&#8217;ll create for everyone you work with. For designers, the same thing goes &#8211; make sure the images you feature on your site are representative of the style you want to create for your future clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"choose-first-clients\"><\/a><strong>7. Thoughtfully Choose Your First Clients<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Because you have a very limited amount of time to source new clients (and actually do the work for them) as you start your freelance business, you need to get the most out of the clients you do bring on. Both from&nbsp;a financial and portfolio-building standpoint.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"638\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/Starting-a-Freelance-Business-Ryan-Robinson-on-ryrob.jpg\" alt=\"Starting a Freelance Business Ryan Robinson on ryrob\" class=\"wp-image-990\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/Starting-a-Freelance-Business-Ryan-Robinson-on-ryrob.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/Starting-a-Freelance-Business-Ryan-Robinson-on-ryrob-300x199.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/Starting-a-Freelance-Business-Ryan-Robinson-on-ryrob-768x510.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Your limited number of clients and correlating portfolio pieces, will represent how you&#8217;re perceived by other potential clients moving forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That makes everyone you choose to work with or highlight on your website, a crucial decision &#8211; especially in the beginning. Obviously you don&#8217;t want to overthink it and go into decision paralysis, but spend a minute or two thinking through whether or not each potential client you&#8217;re considering, will help you get to where you want to go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bonus points if you&#8217;re extremely systematic about tracking your freelance client leads using a tool like one of my picks for the <a href=\"https:\/\/www.ryrob.com\/best-crms\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"best CRMs for small business\">best CRMs for small business<\/a> (and freelancers).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Choose+freelance+clients+that%27ll+help+you+get+to+where+you+want+to+go.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Choose freelance clients that&#039;ll help you get to where you want to go.&quot;\">\"Choose freelance clients that'll help you get to where you want to go.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Choose+freelance+clients+that%27ll+help+you+get+to+where+you+want+to+go.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I typically only retain\u00a0two clients for my freelance business at a time. It&#8217;s not for lack of work requests\u00a0that come in, but rather because I&#8217;ve chosen to allocate my limited amount of freelance time to these two clients that are most aligned with the future clients I want to work with, as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember that finding the right client also means selecting clients that are willing to work under your own contracted terms. For example, you\u2019ll want a client that pays on time and in the way you desire, one possibility being in the form of depositing onto a virtual credit card. This <a href=\"https:\/\/www.getmoss.com\/guide\/en\/best-virtual-credit-cards\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">in-depth guide at Moss<\/a> can give you an idea of the best virtual credit cards you can use for your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, check out this post from Paul Jarvis on Lifehacker, about <a href=\"http:\/\/lifehacker.com\/an-experienced-freelancers-guide-to-finding-clients-1610357303\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">how to choose the right clients<\/a> for your freelance business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"mention-prospects\"><\/a><strong>8. Mention Potential Clients in Your Content<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Scouring the Internet for the <a href=\"https:\/\/www.ryrob.com\/remote-jobs-websites\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"best remote jobs\">best remote jobs<\/a> won&#8217;t always net you instant results. And you&#8217;re going to have a hard time making a name for yourself within your niche, if nobody knows you exist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why within every piece of content I create on my blog, I&nbsp;regularly&nbsp;mention the brands, companies, and&nbsp;individuals&nbsp;I see myself potentially working with one day.&nbsp;Even if&nbsp;I&#8217;m not quite ready to take on new clients, or I&#8217;m not even qualified to go after such huge deals yet,&nbsp;it&#8217;s never too early to start building good will and getting your name in front of the right people at your target companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look ahead at the content you plan on creating for your website over the coming weeks, and keep a running list of the companies you want to feature whenever possible. Then, once you publish something that mentions them, take a few minutes to reach out and let them know about it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an aside, if you&#8217;re having trouble with your content planning efforts, you can grab my <a href=\"https:\/\/www.ryrob.com\/blog-planner-template-printable\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"free blog planner\">free blog planner<\/a> bundle and turn things up a notch today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I can&#8217;t emphasize enough how integral this step&nbsp;has been, in helping me start a freelance business and grow my personal brand so quickly.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Almost every time I do this, the person I email responds very quickly with thanks, they&#8217;ll usually share it through their company social channels, and&nbsp;they won&#8217;t forget it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most of the time, you\u2019ll be&nbsp;leading with a cold email&nbsp;to someone you&#8217;ve never spoken to, but this push&nbsp;outside of your comfort zone is healthy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the essential&nbsp;elements&nbsp;of&nbsp;<a href=\"https:\/\/www.ryrob.com\/cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"a meaningful cold email\">a meaningful cold email<\/a>, and below is my personal template.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research the best point of contact to reach out to.<\/li>\n\n\n\n<li>Perfect your subject line for the recipient.<\/li>\n\n\n\n<li>Keep your ask short.<\/li>\n\n\n\n<li>Sell your strengths.<\/li>\n\n\n\n<li>Always include a call-to-action.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s my personal cold email reach out template, for giving potential clients a heads up when I publish something that mentions them, which assumes they&#8217;re already in my <a href=\"https:\/\/www.ryrob.com\/how-to-find-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"target audience\">target audience<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey FirstName,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I&#8217;ve been using (and loving) [Company\/Product]&nbsp;for many years, and always recommend it to others when&nbsp;[relevant use case].<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I wanted to give you a heads up that I featured [Company\/Product] as a resource in my post about the&nbsp;<a href=\"https:\/\/www.ryrob.com\/side-business-resources\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"101 Essential Tools for Launching an Online Business\">101 Essential Tools for Launching an Online Business<\/a>&nbsp;and the post is starting to take off. Hoping it&#8217;ll send some traffic and new users your way.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Would you mind taking a look at the post when you have a chance to make sure I&#8217;m giving a great description of the benefits of [Company\/Product]&nbsp;and linking to the best destination for you? I&#8217;m happy to make some quick edits before I syndicate a version of the post to Inc.com.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ryan<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll notice that I ask them to take an action within my email. The action is in their best interest, since I just want them to confirm whether or not I&#8217;m describing them as best as possible. Almost everyone I send this email, replies with either a thumbs up or a quick edit request.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regardless, what&#8217;s most important is that I&#8217;ve now established a connection with them, based on value I&#8217;ve already provided. The relationship is now there, which brings us to <a href=\"https:\/\/www.ryrob.com\/how-to-write-best-freelance-proposal\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"perfecting your selling abilities\">perfecting your selling abilities<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether I start freelancing with them eventually, <a href=\"https:\/\/www.ryrob.com\/remote-job\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"get a remote job offer\">get a remote job offer<\/a>, or even if nothing at all comes of the new relationship\u2014I&#8217;m still walking away with a new friend \ud83d\ude0a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"pitch-yourself\"><\/a><strong>9. Learn How to Pitch Yourself<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to start freelancing, you need to know <a href=\"https:\/\/www.ryrob.com\/how-to-pitch\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to pitch yourself\">how to pitch yourself<\/a>\u2014it&#8217;s an asset that&#8217;ll be worth it&#8217;s weight in gold for years to come.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter how skilled you are at your craft, if you want to turn your skills into starting a freelance business, you need to be able to communicate those&nbsp;strengths and <a href=\"https:\/\/www.ryrob.com\/how-to-write-best-freelance-proposal\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"convert your conversations into paying clients\">convert your conversations into paying clients<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/Learning-How-to-Start-a-Freelance-Business-While-Working-Full-Time.jpg\" alt=\"Learning How to Start a Freelance Business While Working Full Time\" class=\"wp-image-991\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/Learning-How-to-Start-a-Freelance-Business-While-Working-Full-Time.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/Learning-How-to-Start-a-Freelance-Business-While-Working-Full-Time-300x200.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/Learning-How-to-Start-a-Freelance-Business-While-Working-Full-Time-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">My entire (now closed) course on Winning Freelance Clients is dedicated to the topic of how to find, convince, and convert new clients for your freelance business\u2014by using carefully strategized&nbsp;proposals and reach out tactics. And on top of that, we talk a bit about <a href=\"https:\/\/www.ryrob.com\/drive-traffic-website\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to drive traffic to your website\">how to drive traffic to your website<\/a> that stands a chance of converting into paying clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the basics of crafting an effective freelance proposal that lands you clients:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make a strong entrance with an elevator pitch email that already provides immense value &amp; shows you&#8217;ve done your homework.<\/li>\n\n\n\n<li>Sell your strengths.<\/li>\n\n\n\n<li>Anticipate and answer any questions that may come up.<\/li>\n\n\n\n<li>Lean on relevant work samples and past projects to demonstrate your expertise.<\/li>\n\n\n\n<li>Use a visually appealing layout for your proposal.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Head over here where you&nbsp;can pick up a free downloadable copy of my <a href=\"https:\/\/www.ryrob.com\/how-to-write-best-freelance-proposal\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"freelance proposal template\">freelance proposal template<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"stay-safe\"><\/a><strong>10. Don&#8217;t Mix Your Day Job Priorities with Freelance Business<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Above all else, it&#8217;s important to remember that your day job (and sole source of reliable income) is your number one priority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t do anything to jeopardize your full-time employment, as you still need it to sustain you while you grow your freelance business on the side. My in-depth post on <a href=\"https:\/\/www.ryrob.com\/start-side-business-avoid-getting-fired\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to avoid getting fired (and sued) when starting a side business\">how to avoid getting fired (and sued) when starting a side business<\/a> is definitely worth a read as you get started with your freelance career.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a lot of no-no&#8217;s you&#8217;ll need to avoid, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Breaching any contracts or agreements you&#8217;ve signed with your employer.<\/li>\n\n\n\n<li>Working on your freelance business&nbsp;during company time (<strong>seriously do NOT do this<\/strong>).<\/li>\n\n\n\n<li>Using company resources, computers, or paid for <a href=\"https:\/\/www.ryrob.com\/blogging-tools\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blogging tools\">blogging tools<\/a> within your freelance projects.<\/li>\n\n\n\n<li>And <a href=\"https:\/\/www.ryrob.com\/side-hustle-law-101\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"much more\">much more<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you&#8217;ve got an understanding of how to start&nbsp;a freelance business, here&#8217;s why I believe everyone (especially millennials) should be freelancing on the side. It&#8217;s been one of the best business decisions I&#8217;ve ever made, and it&#8217;s been by far my most consistent <a href=\"https:\/\/www.ryrob.com\/best-businesses-start-while-working-full-time-job\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"side business\">side business<\/a> to-date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I strongly recommend that anyone considering starting a freelance business or transitioning into being a consultant, begin first with freelancing on the side&nbsp;while still working full-time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s why.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why You <em>Should<\/em> Start a Freelance Business While Working Full-Time<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Testing Out Self-Employment Stress-Free<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You need to build up a runway of clients and income already flowing in <span style=\"color: #188bcb;\"><a style=\"color: #188bcb;\" href=\"https:\/\/www.ryrob.com\/how-to-start-grow-your-business-while-working-a-full-time-job\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"before you up and quit your job\">before you up and quit your job<\/a><\/span>, unless you&#8217;re willing to blow through potentially a lot of savings or take out a line of credit to prop yourself up while you&#8217;re not generating much income with your freelance business or startup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m all for calculated risks, so this one is simple to me: I need to bring in as much income as my current job affords me, or close enough to it (my personal rule is that my side business needs to generate 75% of what my full-time gig pays me), that I can justify quitting to focus full-time on client acquisition, before I even consider leaving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By spending 10-20hrs\/wk landing freelance clients and working on their projects, you&#8217;re going to get a very clear gauge on&nbsp;how much work it is running your own business. Bookmark these <a href=\"https:\/\/www.ryrob.com\/motivational-quotes\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"motivational quotes\">motivational quotes<\/a>, because you might need them \ud83d\ude09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly, you&#8217;ll be perfecting all of your business practices without the stress of needing the income &#8211; because you still have your day job for that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m very lucky that I loved the work I did at my day job (CreativeLive) when I started freelancing. It was meaningful, plus on a daily basis, I made great relationships and built my own personal brand while simultaneously driving outstanding results running the marketing for the business classes there. I wasn&#8217;t in a position where I needed, or even wanted to leave my job there, so I had the benefit of being able to start my freelance business on the side without the stress of being at a job that wasn&#8217;t fulfilling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Increasing Your Income<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"825\" height=\"550\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2015\/06\/Why-You-Should-Freelance-While-Working-Full-Time-How-to-Do-It-by-Ryan-Robinson.jpg\" alt=\"The risks and rewards of freelancing while working full-time.\" class=\"wp-image-476\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2015\/06\/Why-You-Should-Freelance-While-Working-Full-Time-How-to-Do-It-by-Ryan-Robinson.jpg 825w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2015\/06\/Why-You-Should-Freelance-While-Working-Full-Time-How-to-Do-It-by-Ryan-Robinson-300x200.jpg 300w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">One of the nicest benefits of testing your way into&nbsp;starting a freelance&nbsp;business&nbsp;while you\u2019re still working full-time, is the additional income.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s a few hundred dollars, or several thousand, it\u2019s important to keep very careful track of everything you\u2019re making through your freelance side business. I recommend using a lightweight <a href=\"https:\/\/www.ryrob.com\/best-crms\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"CRM\">CRM<\/a> tool like <span style=\"color: #188bcb;\"><a style=\"color: #188bcb;\" href=\"https:\/\/close.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">Close<\/a> <\/span>or <a href=\"https:\/\/salesflare.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">Salesflare<\/a>, both CRM systems for monitoring your clients and tracking the progress you&#8217;re making on deals, in addition to keeping tabs on the value of each contract you\u2019re working on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While you\u2019re steadily ramping up your freelance income and signing more clients, I recommend saving <strong>100%<\/strong> of your earnings from your new freelance business. Before you even get started, be sure to set up a new checking account as your destination for getting paid by freelance clients. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is extremely important for several reasons. You\u2019ll be very clearly tracking how much monthly income your freelance business generates, it\u2019ll be in a separate account that you\u2019re not tempted to draw from, and you\u2019re actively <span style=\"color: #188bcb;\"><a style=\"color: #188bcb;\" href=\"http:\/\/blog.creativelive.com\/infographic-what-a-freelance-budget-really-looks-like\/?utm_source=ryanrobinson&amp;utm_medium=ryrob-blog\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">building up a safety net<\/a><\/span>&nbsp;for potential lean times ahead. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aside from having a checking account, utilizing tools like the <a href=\"https:\/\/www.novo.co\/resources\/square-fee-calculator\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Square fee calculator<\/a> can help you accurately calculate the fees associated with your freelance transactions, enabling you to factor them into your financial planning. This way you can make informed decisions and negotiate better rates with clients, thus, remaining financially sustainable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Building Your Skills<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Arguably the most important reason to start a freelance business while you\u2019re still working, you\u2019re going to be getting a lot of experience very quickly \u2013 you\u2019ll be <a href=\"https:\/\/www.ryrob.com\/discover-strengths-entrepreneur\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"discovering your strengths\">discovering your strengths<\/a> and honing your skills&nbsp;under circumstances that are within your control. You\u2019re not under the gun to immediately take on an overwhelming number of clients. Instead, you can focus on delivering very high quality work on a small number of projects that\u2019ll help you continue to get better at your profession.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a writer, I know the importance of keeping up with trends and regularly practicing my abilities. Whether I\u2019m writing for my own website or for a freelance client project, I get to go through the exercises I want to continue to get better at, on a daily basis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By freelancing my services,<strong> I\u2019m getting paid by others to improve my skills<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus in the lead up to all of this, I truly learned <a href=\"https:\/\/www.ryrob.com\/what-is-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"what a blog is\">what a blog is<\/a> and taught myself an even more valuable skill set by going through the process of learning <a href=\"https:\/\/www.ryrob.com\/how-make-website\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to make a website\">how to make a website<\/a>, choosing from amongst the <a href=\"https:\/\/www.ryrob.com\/best-website-builders\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"best website builders\">best website builders<\/a> and publishing my writing online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In hindsight, that was really the biggest win, because I&#8217;ve since gone on to monetize my blog with articles like my compilation of the <a href=\"https:\/\/www.ryrob.com\/best-web-hosting-plans\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"best web hosting plans\">best web hosting plans<\/a> and <a href=\"https:\/\/www.ryrob.com\/monthly-billed-web-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"monthly hosting plans\">monthly hosting plans<\/a> that both provide value and drive revenue. I&#8217;ve also followed this up by <a href=\"https:\/\/www.ryrob.com\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"starting a podcast of my own\">starting a podcast of my own<\/a>, which has led to more monetization opportunities like talking about the <a href=\"https:\/\/www.ryrob.com\/best-podcast-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"best podcast hosting\">best podcast hosting<\/a> I can now recommend to my audience too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While researchers have never agreed upon a <span style=\"color: #188bcb;\"><a style=\"color: #188bcb;\" href=\"http:\/\/www.businessinsider.com\/new-study-destroys-malcolm-gladwells-10000-rule-2014-7\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">set&nbsp;number of hours of practice<\/a> <\/span>needed in order to become an expert on any subject, the more time you spend perfecting your skills and developing your own personal style, the better. A <span style=\"color: #188bcb;\"><a style=\"color: #188bcb;\" href=\"http:\/\/www.princeton.edu\/main\/news\/archive\/S40\/43\/14C80\/index.xml?section=topstories\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">recent study at Princeton<\/a><\/span>&nbsp;showed the amount of deliberate practice one gets may not correlate as closely with performance, as previously thought. Nevertheless, you&#8217;ll undoubtedly experience immense benefits from&nbsp;working on&nbsp;your favorite skills.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"http:\/\/www.princeton.edu\/main\/news\/archive\/S40\/43\/14C80\/index.xml?section=topstories\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\"><img decoding=\"async\" width=\"575\" height=\"419\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2015\/06\/Why-You-Should-Freelance-While-Working-Full-Time-How-to-Do-It-by-Ryan-Robinson-Practice-Your-Skills.jpg\" alt=\"More practice won't guarantee a better freelance business.\" class=\"wp-image-478\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2015\/06\/Why-You-Should-Freelance-While-Working-Full-Time-How-to-Do-It-by-Ryan-Robinson-Practice-Your-Skills.jpg 575w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2015\/06\/Why-You-Should-Freelance-While-Working-Full-Time-How-to-Do-It-by-Ryan-Robinson-Practice-Your-Skills-300x219.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">From Michael Jordan to Bill Gates, they became extraordinary at what they do, not because they&nbsp;put in an incredible amount of time into practicing, but because they cared deeply&nbsp;about improving their abilities and being the best.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start practicing as quickly as possible and you\u2019ll be able to command higher rates for my freelance business&nbsp;down the road.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Nailing Down Your Pricing Strategy<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you first start a freelance business, most people&nbsp;tend to <span style=\"color: #188bcb;\"><a style=\"color: #188bcb;\" href=\"http:\/\/blog.creativelive.com\/how-to-set-rates-that-work\/?utm_source=ryanrobinson&amp;utm_medium=ryrob-blog\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">greatly undervalue their services<\/a><\/span>&nbsp;and set the bar very low at the beginning. This is often justified by trying to set rates that are based on &#8220;market value&#8221; or comparable to others within your industry. This is totally backwards, as you need to be pricing your services based on the value you provide. Yet, many freelancers have to learn this lesson the hard way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you\u2019re bidding on a freelance project, always start higher than you think you should. Focus on communicating how much value you\u2019re going to deliver for the client, and lean heavily on accomplishments &amp; results you\u2019ve already generated for other clients, or at your job. Be sure you&#8217;re also taking proper time to plan out how long your projects will take\u2014the right <a href=\"https:\/\/milanote.com\/templates\/project-plans\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">project planning templates<\/a> can help immensely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to undervaluing your services, it\u2019s easy to significantly underestimate the costs that go into running your own freelance business. $35\/hr at your 9-5 job is <strong>not<\/strong> the same as charging $35\/hr for your freelance services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you\u2019ll soon be self-employed, it\u2019s time to familiarize yourself with all of the new taxes, fees, expenses, and costs of living that\u2019ll soon be placed upon your shoulders now that your employer will no longer subsidizing any of those costs. This infographic I created on <span style=\"color: #188bcb;\"><a style=\"color: #188bcb;\" href=\"https:\/\/www.ryrob.com\/infographic-freelance-hourly-rate-setting-your-price\/?utm_source=why-freelance-on-side-post&amp;utm_medium=ryrob-blog\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"How to Calculate Your Hourly Rate as a Freelancer\">How to Calculate Your Hourly Rate as a Freelancer<\/a><\/span>&nbsp;is a great starting point.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Creating Your Own Personal Brand<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"825\" height=\"550\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2015\/06\/Why-You-Should-Freelance-While-Working-Full-Time-How-to-Do-It-by-Ryan-Robinson-Develop-Your-Personal-Brand.jpg\" alt=\"Creating a personal brand will help launch your freelance career.\" class=\"wp-image-479\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2015\/06\/Why-You-Should-Freelance-While-Working-Full-Time-How-to-Do-It-by-Ryan-Robinson-Develop-Your-Personal-Brand.jpg 825w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2015\/06\/Why-You-Should-Freelance-While-Working-Full-Time-How-to-Do-It-by-Ryan-Robinson-Develop-Your-Personal-Brand-300x200.jpg 300w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m a firm believer that you&#8217;re developing a personal brand for yourself in everything you do. Deciding to start a freelance business and tie your name to the work you do for a broad range of clients, is one of the best ways to start getting your name out into your industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22You%27re+developing+a%26nbsp%3Bpersonal+brand+for+yourself+in+everything+you+do.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;You&#039;re developing a&nbsp;personal brand for yourself in everything you do.&quot;\">\"You're developing a&nbsp;personal brand for yourself in everything you do.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22You%27re+developing+a%26nbsp%3Bpersonal+brand+for+yourself+in+everything+you+do.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do you want the world to see you? In starting a freelancing business, you&#8217;ll naturally need to develop an online portfolio to display your works and show off what you can do for potential clients. Here are a few of my other projects I&#8217;ve used my personal brand to help grow in recent years:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/vegananj.com\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">Vegan Anj<\/a>: My girlfriend Anjelica&#8217;s blog, which is dedicated to sharing lessons learned from her journey as a vegan.<\/li>\n\n\n\n<li><a href=\"https:\/\/smartwp.com\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">SmartWP<\/a>: A blog dedicated to tutorials and guides about building a WordPress website, with my friend Andy.<\/li>\n\n\n\n<li><a href=\"https:\/\/vegantable.com\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">VeganTable<\/a>: My own blog that&#8217;ll document my experience going vegan and provide resources to help others learn about the lifestyle.<\/li>\n\n\n\n<li>WordFinderPro: A <a href=\"https:\/\/wordfinderpro.com\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">Scrabble word finder<\/a> tool that helps users come up with quick solutions when they&#8217;re stuck.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll need to create <span style=\"color: #188bcb;\"><a style=\"color: #188bcb;\" href=\"https:\/\/www.ryrob.com\/how-to-write-best-freelance-proposal\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"project proposal templates\">project proposal templates<\/a><\/span>, sample works, and pricing guides before you go out and start pitching clients. What better time to begin creating these materials than while you still have a steady income from your day job?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Developing Valuable Connections<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As Jeff Haden, best-selling author and speaker simply puts it, &#8220;<span style=\"color: #188bcb;\"><em><a style=\"color: #188bcb;\" href=\"http:\/\/www.inc.com\/jeff-haden\/10-inspiring-beliefs-of-phenomenally-successful-people.html?utm_source=why-freelance-on-side-post&amp;utm_medium=ryrob-blog\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">don&#8217;t build networks, make real connections.<\/a><\/em><\/span>&#8220;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Don%27t+build+networks%2C+make+real+connections.%22+-+%40Jeff_Haden&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Don&#039;t build networks, make real connections.&quot; - @Jeff_Haden\">\"Don't build networks, make real connections.\" - @Jeff_Haden<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Don%27t+build+networks%2C+make+real+connections.%22+-+%40Jeff_Haden&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look at your freelancing business&nbsp;as an opportunity to make deeper connections with clients through delivering&nbsp;genuine value to their businesses. You&#8217;re building relationships that have the potential to last a lifetime. The relationships you can make while freelancing extend far beyond those of just your clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In my pursuits as both a freelancer and as a content marketer at&nbsp;CreativeLive, I&#8217;ve come across countless amazing resources for learning how to start&nbsp;(and grow) my freelance business and I&#8217;ve sought to build meaningful relationships with the people behind them. Preston Lee who runs <span style=\"color: #188bcb;\"><a style=\"color: #188bcb;\" href=\"http:\/\/www.millo.co\/?utm_source=ryan-robinson&amp;utm_medium=ryrob-blog\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Millo<\/a><\/span> is putting out some of the most high quality, actionable content on how to go about perfecting your freelance business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because I love the educational content they&#8217;re spending countless hours creating for their readers, I&#8217;m very actively aligning myself with them in everything I do. It&#8217;s a strategic decision that helps me build my personal brand in the direction I&#8217;m seeking to grow into. If I&#8217;m able to eventually work with them in my freelance business, that&#8217;s merely a side benefit to building a strong relationship founded on genuine mutual interest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Discovering Your Passions<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"825\" height=\"550\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2015\/06\/Why-You-Should-Freelance-While-Working-Full-Time-How-to-Do-It-by-Ryan-Robinson-Freelancer.jpg\" alt=\"Dive head first into your freelance career while you're still working.\" class=\"wp-image-477\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2015\/06\/Why-You-Should-Freelance-While-Working-Full-Time-How-to-Do-It-by-Ryan-Robinson-Freelancer.jpg 825w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2015\/06\/Why-You-Should-Freelance-While-Working-Full-Time-How-to-Do-It-by-Ryan-Robinson-Freelancer-300x200.jpg 300w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re spending your limited hours of free time each day getting clients and working on multiple projects at a time, you\u2019ll learn very quickly if you\u2019re passionate about writing, designing, or whatever task you may be doing. Take <a href=\"https:\/\/www.ryrob.com\/discover-strengths-entrepreneur\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"these 8 steps to discovering your strengths and passions\">these 8 steps to discovering your strengths and passions<\/a>,&nbsp;and it&#8217;ll help you&nbsp;evaluate whether or not your freelance work is truly meaningful to you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you start your freelance business, you\u2019ll also learn the types of industries you enjoy working in and the demographics of the customers you work best with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing what you\u2019ll enjoy working on and who you want to work with&nbsp;is crucial to setting yourself up for success. It can mean the difference of being passionate about a project, or viewing it simply as a paycheck. Take a look at your personal hobbies and see if there are any ways to align your freelance business with clients that are somehow associated with those interests; your hobbies can tell you a lot about your passions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Learning Discipline.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you start a freelance business, you need to have a fierce dedication to delivering great results for your clients regardless of the circumstances going on in your personal life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Procrastination can be the ruin of you.&nbsp;This prioritization is a huge component of my <a href=\"https:\/\/www.ryrob.com\/just-say-no-time-management-system-productivity-entrepreneurs\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&#8220;Just Say No&#8221; Time Management System\">&#8220;Just Say No&#8221; Time Management System<\/a>, which is also integral to developing winning <a href=\"https:\/\/www.ryrob.com\/blogging-skills\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blogging skills\">blogging skills<\/a> if you end up moving in that direction too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are no excuses for coming up short on a freelance project, other than the fact that you failed to deliver. Naturally, if there&#8217;s something serious going on that halts progress on your work, it&#8217;s understandable with most clients. However, the responsibility of clearly communicating unforeseen emergencies as quickly as possible (with revised expectations &amp; due dates) rests on your shoulders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you can find a way to dedicate a few hours each day to your freelance business while you\u2019re still working full-time, you\u2019ll have no trouble running your own business and keeping up with deadlines in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you get up at 5:00am or stay up late to work on your projects, you\u2019re training yourself for how disciplined you\u2019ll need to be once you\u2019re freelancing full-time.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"564\" height=\"1522\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/10-Steps-to-Start-a-Freelancing-Business.png\" alt=\"10-Steps-to-Start-a-Freelancing-Business\" class=\"wp-image-2435\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/10-Steps-to-Start-a-Freelancing-Business.png 564w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/10-Steps-to-Start-a-Freelancing-Business-111x300.png 111w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2016\/04\/10-Steps-to-Start-a-Freelancing-Business-379x1024.png 379w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hiring freelancers is becoming not only more&nbsp;acceptable, but more attractive&nbsp;for many businesses. This creates an incredible opportunity for people with useful skills to start a freelancing business on the side, and eventually grow that into a sustainable self-employed career. That&#8217;s exactly what I&#8217;ve done with my content marketing consultant business. Fewer taxes, lower employee-related expenses, <\/p>\n<div><a title=\"Continue Reading\" class=\"ryrob-button read-more\" href=\"https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" data-wpel-link=\"internal\" rel=\"follow\">Continue Reading<\/a><\/div>\n","protected":false},"author":1,"featured_media":9662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"freelancing business","_yoast_wpseo_title":"10 Steps to Start a Freelancing Business (on the Side) in 2026","_yoast_wpseo_metadesc":"If you want to start a freelance business, you need to begin winning high-value clients for your freelancing business while you still work a full-time job.","_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[105],"tags":[129,127,128,138,122,73,107,124,123,119,106,126,112,120,137,114,113,118,133,134,136,130,131,303,310,305,304,125,121,132,135],"class_list":["post-468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freelancing","tag-benefits-of-being-a-freelancer","tag-benefits-of-freelancing","tag-benefits-of-freelancing-while-working","tag-best-way-to-find-freelance-clients","tag-best-way-to-get-freelance-clients","tag-entrepreneurship-2","tag-freelance","tag-freelance-advice","tag-freelance-tips","tag-freelance-while-working","tag-freelancing","tag-freelancing-while-working-full-time","tag-how-to-be-a-freelancer","tag-how-to-freelance-while-working","tag-how-to-get-a-freelance-client","tag-how-to-start-a-freelance-business","tag-how-to-start-freelancing","tag-how-to-win-freelance-clients","tag-how-to-write-a-freelance-proposal","tag-how-to-write-a-project-proposal","tag-how-to-write-the-best-freelance-proposal","tag-launching-a-freelance-business","tag-launching-a-freelance-career","tag-start-freelance-business","tag-start-freelancing","tag-start-freelancing-business","tag-starting-freelance-business","tag-steps-to-being-a-freelancer","tag-why-you-should-freelance-while-working","tag-write-a-freelance-proposal","tag-writing-a-project-proposal"],"acf":{"page_style_options":"","footer_style":"default","inject_into_head_tag":"","table_of_content":"","additional_authors":"","main_title_heading":"How to Start a Freelancing Business in 2026","secondary_title_heading":"My Ultimate Guide to Start Freelancing (on the Side) & Why You Should","post_icon":13374,"first_paragraph":"With 54 million+ Americans foregoing traditional careers to <strong>start a freelance business<\/strong> that gives them more flexibility to create a lifestyle they love, we're seeing an unprecedented shift in the way companies function around the world. Here's how to start freelancing in your industry."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Steps to Start a Freelancing Business (on the Side) in 2026<\/title>\n<meta name=\"description\" content=\"If you want to start a freelance business, you need to begin winning high-value clients for your freelancing business while you still work a full-time job.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Steps to Start a Freelancing Business (on the Side) in 2026\" \/>\n<meta property=\"og:description\" content=\"If you want to start a freelance business, you need to begin winning high-value clients for your freelancing business while you still work a full-time job.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ryrob.com\/why-freelance-while-working-full-time-and-how-to-do-it\/\" \/>\n<meta property=\"og:site_name\" content=\"RyRob.com: A Blog by Ryan Robinson | How Start &amp; Grow an Online Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/therealryanrobinson\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/therealryanrobinson\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-04T17:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T13:30:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/04\/How-to-Start-a-Freelancing-Business-on-the-Side-and-Make-Money-as-a-Freelancer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta 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