{"id":4580,"date":"2025-02-26T08:37:30","date_gmt":"2025-02-26T16:37:30","guid":{"rendered":"https:\/\/www.ryrob.com\/?p=4580"},"modified":"2025-02-26T08:42:45","modified_gmt":"2025-02-26T16:42:45","slug":"convertkit-vs-aweber-vs-mailchimp","status":"publish","type":"post","link":"https:\/\/www.ryrob.com\/convertkit-vs-aweber-vs-mailchimp\/","title":{"rendered":"ConvertKit vs AWeber vs Mailchimp: Comparison and Review for 2025 (and When to Make a Switch)"},"content":{"rendered":"

Jump to: Table of Contents<\/a>
\nJump to: Pricing Table<\/a><\/p>\n

Convertkit vs AWeber vs Mailchimp. Whew. I’ve used all three of these email marketing tools for bloggers on my site over the years.<\/p>\n

And to be clear, there\u00a0are<\/em> plenty of other email marketing tools out there beyond just these three. But when it comes to choosing the best email marketing tool for bloggers specifically, only a select few rise to the top of the pack\u2014and I’ve tested many alternatives, myself.<\/p>\n

At the end of the day, we’re left with a decision between my personal favorites: ConvertKit vs AWeber vs Mailchimp<\/strong>. The best part? All 3 of these tools now offer free plans<\/em> to get started with up to at least 500 subscribers.<\/p>\n

ConvertKit vs AWeber vs Mailchimp: Comparison and Product Review (2025)<\/a><\/div>Click To Post on <\/i><\/a>
<\/div><\/div>\n

To help you navigate this comparison guide, I’ve compiled a hyperlinked menu\u2014where you can click on the corresponding section you’d like to jump straight down to.<\/p>\n\n\n\n\n\n\n\n\n
\n

ConvertKit vs AWeber vs Mailchimp: Comparison and Review for 2025<\/h2>\n<\/th>\n<\/tr>\n

1. Pricing Comparison Chart: ConvertKit vs AWeber vs Mailchimp<\/a><\/td>\n<\/tr>\n
2. How to Choose Which Email Marketing Tool is Right for You<\/a><\/td>\n<\/tr>\n
3. ConvertKit Analysis, Feature Breakdown and Comparison<\/a><\/td>\n<\/tr>\n
4. AWeber Analysis, Feature Breakdown and Comparison<\/a><\/td>\n<\/tr>\n
5. Mailchimp Analysis, Feature Breakdown and Comparison<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Alright, now quickly before we dive in…<\/p>\n

Disclosure: <\/strong>I’m big on transparency, so please know that some of the links below are affiliate links, and at no additional cost to you, I may earn a commission if you purchase one of these email marketing tools. Know that I only recommend products I\u2019ve personally used and believe are genuinely helpful, not because of the small commissions I make if you decide to use them.<\/p>\n

Now that we’ve got that out of the way, I want to start this guide off by making it ultra clear that today, I use ConvertKit<\/a> as my email marketing tool of choice (as a blogger).<\/p>\n

I strongly believe they’re hands down the best email marketing tool for bloggers today. If you want to try them out risk-free, you can start on their free plan today<\/a> to give it a real test run for yourself.<\/p>\n

\"ConvertKit<\/a><\/p>\n

I’ll be the first to tell you though, no single email marketing tool is going to be the absolute best fit for everyone<\/em>.<\/p>\n

And it might make more sense for you to start elsewhere depending upon your blogging goals<\/a>.<\/p>\n

Before we get any further, it helps to have some more context around where I’m at in my blogging journey (to further explain why ConvertKit is the best email marketing tool for bloggers where I’m at today<\/em>).<\/p>\n

Don’t worry\u2014we’ll be digging into how to decide which email marketing tool is best for you<\/em> based on the stage you’re currently at.<\/p>\n

Today, my blog reaches an average audience of over 400,000 monthly readers and I have 113,000+ email subscribers that get my weekly guides for bloggers<\/a>\u00a0and\u00a0podcast episodes<\/a> delivered straight to their inboxes.<\/p>\n

\"ConvertKit<\/p>\n

While on the surface these statistics look pretty exciting, it’s important to understand that as you generate more traffic<\/a> and your blog grows<\/a>, you’ll also collect more email subscribers.<\/p>\n

That means the cost to simply maintain your email list naturally goes up over time\u2014but it also assumes that you’re simultaneously learning how to monetize your blog<\/a>.<\/p>\n

How much does it cost to maintain an email list for your blog?<\/strong><\/p>\n

When you’re just starting a blog<\/a>, your costs for email marketing tools should be very low (or even free).<\/p>\n

Now, let’s break down all of the actual costs for each of these email marketing tools.<\/p>\n

<\/a>Pricing Comparison Chart: ConvertKit vs AWeber vs Mailchimp<\/strong><\/h2>\n

Here’s a chart that breaks down the pricing comparison of ConvertKit<\/a> vs AWeber<\/a> vs Mailchimp<\/a> in 2025:<\/p>\n

\"ConvertKit<\/a><\/p>\n

(ConvertKit, AWeber, and Mailchimp 2025 updated pricing comparison. Sources: ConvertKit pricing page<\/a>, AWeber pricing page<\/a>, Mailchimp pricing page<\/a>)<\/em><\/p>\n

ConvertKit<\/a> vs AWeber<\/a> vs Mailchimp<\/a> Pricing Breakdown (2025 Updated):<\/h2>\n

In case this pricing comparison chart infographic isn’t easily viewable for you, here’s a text breakdown of the pricing for each of these email campaign marketing tools between ConvertKit vs AWeber vs Mailchimp<\/strong>:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
Campaign Subscriber Count<\/th>\nConvertKit<\/th>\nAWeber<\/th>\nMailchimp<\/th>\n<\/tr>\n
0 – 1,000 subscribers<\/td>\nFree – $50\/month<\/td>\nFree – $20\/month<\/td>\nFree – $22.5\/month<\/td>\n<\/tr>\n
1,001 – 2,000 subscribers<\/td>\nFree – $66\/month<\/td>\n$29.17 – $45 per month<\/td>\n$22.5 – $30 per month<\/td>\n<\/tr>\n
2,001 – 3,000 subscribers<\/td>\nFree – $66\/month<\/td>\n$29.17 – $45 per month<\/td>\n$30\/month<\/td>\n<\/tr>\n
3,001 – 5,000 subscribers<\/td>\nFree – $93\/month<\/td>\n$50 – $75 per month<\/td>\n$30 – 50 per month<\/td>\n<\/tr>\n
5,001 – 10,000 subscribers<\/td>\nFree- $140\/month<\/td>\n$83.33 – $112.5 per month<\/td>\n$50 – $67.50 per month<\/td>\n<\/tr>\n
10,001 – 15,000 subscribers<\/td>\n$125 – $175 per month<\/td>\n$125 – $150 per month<\/td>\n$67.50 – $232.5 per month<\/td>\n<\/tr>\n
15,001 – 25,000 subscribers<\/td>\n$166 – $233\/month<\/td>\n$175 – $208.33 per month<\/td>\n$155 – $310 per month<\/td>\n<\/tr>\n
25,001 – 50,000 subscribers<\/td>\n$266 – $373\/month<\/td>\n$312.5 – $333.33 per month<\/td>\n$225 – $407.50 per month<\/td>\n<\/tr>\n
50,001 – 100,000 subscribers<\/td>\n$516 – $673\/month<\/td>\n$500 – $625 per month<\/td>\n$400 – $512.50 per month<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*Note: Pricing varies based on features and subscriber count, with multiple plan tiers available. The pricing ranges in the table reflect the lowest-tiered plan (basic features) and the highest-tiered plan (most advanced features) for each subscriber range.<\/p>\n

As you can see, all three of these email marketing tools offer free plans, but with different subscriber limits and features. Kit (formerly ConvertKit) now offers a free plan for up to 10,000 subscribers<\/strong>, making it one of the most generous options available. AWeber and Mailchimp continue to provide free plans, but only for up to 500 subscribers.<\/p>\n

A few notable pricing changes as we head into 2025 with these email marketing tools:<\/p>\n