{"id":19480,"date":"2023-06-09T14:51:45","date_gmt":"2023-06-09T21:51:45","guid":{"rendered":"https:\/\/www.ryrob.com\/?p=19480"},"modified":"2024-07-23T05:01:58","modified_gmt":"2024-07-23T12:01:58","slug":"google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.ryrob.com\/google-analytics-4\/","title":{"rendered":"GA4 for Bloggers: How to Get Started (and Set up) with Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You may have installed Google Analytics on your website or blog years ago, but you have not given it too much thought since. But you\u2019ve heard that you need to update Google Analytics. It\u2019s changing from Universal Analytics to <strong>Google Analytics 4 (GA4)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What does that mean, what\u2019s changed, and how do you get GA4 set up correctly so that you don\u2019t lose any vital tracking data?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t worry if you\u2019re worried about delving into anything techy. We\u2019ll take it all step by step, so whether you\u2019re upgrading from Universal Analytics to Google Analytics 4 or you\u2019re getting set up with Google Analytics for the very first time, I\u2019ll walk you through the whole process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GA4 for Bloggers: How to Get Started (and Set up) with Google Analytics 4<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#what-is-google-analytics\">What is Google Analytics?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#google-analytics-4-vs-universal-analytics\">Google Analytics 4 vs Universal Analytics?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#upgrade-to-google-analytics-4\">How to Upgrade to Google Analytics 4 (Step-by-Step Instructions)<\/a><\/strong> <\/li>\n\n\n\n<li><strong><a href=\"#create-google-analytics-account\">How to Create a Google Analytics Account for the First Time<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#add-google-analytics-tracking-code\">Adding the Google Analytics Tracking Code to Your Website<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#understanding-google-analytics-4-metrics\">Understanding Metrics from Google Analytics 4 (to Help Grow Your Traffic)<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=GA4+for+Bloggers%3A+How+to+Get+Started+%28and+Setup%29+with+Google+Analytics+4&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/google-analytics-4\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"GA4 for Bloggers: How to Get Started (and Setup) with Google Analytics 4\">GA4 for Bloggers: How to Get Started (and Setup) with Google Analytics 4<\/a><\/div><a href=\"https:\/\/x.com\/share?text=GA4+for+Bloggers%3A+How+to+Get+Started+%28and+Setup%29+with+Google+Analytics+4&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/google-analytics-4\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Disclosure:<\/strong><em> <\/em>Please note that some of the links below are affiliate links and at no additional cost to you, I\u2019ll earn a commission. Know that I only recommend products and services I\u2019ve personally used and stand behind. When you use one of my affiliate links, the company compensates me, which helps me run this blog and keep my in-depth content free of charge for readers (like you).<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-balanced\"><strong>Create Automated SEO Blog Posts in Minutes with <a href=\"https:\/\/rightblogger.com\/?via=ryrob&amp;utm_source=ryrob&amp;utm_medium=web&amp;utm_campaign=post\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">RightBlogger<\/a><\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-1024x496.jpg\" alt=\"RightBlogger Automated AI SEO Optimized Blog Posts on Autopilot (Autoblogging Tools)\" class=\"wp-image-28162\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-1024x496.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-300x145.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-768x372.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-1536x743.jpg 1536w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-2048x991.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Join 45,417+ bloggers, marketers, writers &amp; business owners in using RightBlogger, <em>my very own <\/em><a href=\"https:\/\/rightblogger.com\/autoblogging\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">Autoblogging solution<\/a> with a built-in automated Content Schedule, and a kit of 80+ powerful tools for blogging, SEO, and marketing. You&#8217;ll create AI SEO-optimized content faster &amp; get more traffic from Google and ChatGPT today. Plus, you&#8217;ll access online courses, a community, and more.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/rightblogger.com\/?via=ryrob&#038;utm_source=ryrob&#038;utm_medium=web&#038;utm_campaign=post\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">Try RightBlogger<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-google-analytics\">What is Google Analytics?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Google Analytics<\/a> is a free online analytics tool from Google that collects data about your website traffic. Here&#8217;s a snapshot of my ryrob.com GA4 real-time overview report:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"850\" height=\"356\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/06\/GA4-Google-Analytics-4-Screenshot-Ryan-Robinson-ryrob-blog.jpg\" alt=\"GA4 (Google Analytics 4) Screenshot Ryan Robinson ryrob blog\" class=\"wp-image-19725\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/06\/GA4-Google-Analytics-4-Screenshot-Ryan-Robinson-ryrob-blog.jpg 850w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/06\/GA4-Google-Analytics-4-Screenshot-Ryan-Robinson-ryrob-blog-300x126.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/06\/GA4-Google-Analytics-4-Screenshot-Ryan-Robinson-ryrob-blog-768x322.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This detailed analytics data helps you determine which blog posts are most popular on your site, what content converts visitors into paying customers, how long people stay on your site, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why You Need Google Analytics for Your Website<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re just starting or have a huge website or blog, you need Google Analytics. There is no comparable tool for seeing how visitors use your website\u2014plus, it\u2019s free, so there\u2019s no reason <em>not<\/em>\u00a0to use it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics can show you all sorts of data about your website. At its most basic, you could use Google Analytics to see if your traffic is growing or diminishing, month by month. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can track which pages are getting the most traffic, which helps you make decisions about, for instance, <a href=\"https:\/\/www.ryrob.com\/blog-post-ideas\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"what ideas to write about\">what ideas to write about<\/a>\u00a0in the future or what content you should update and optimize next to rank higher on Google. You can also see where your visitors are coming from (directly, from social media, from another website, or a search engine like Google).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not hard to use Google Analytics. Setting it up on your website takes a few minutes, and then you can look at your data and run reports any time you want by signing into your Google Analytics account. <span style=\"margin: 0px; padding: 0px;\">WordPress plugins like\u00a0<a href=\"https:\/\/shareasale.com\/r.cfm?b=966004&amp;u=1175500&amp;m=69975&amp;urllink=&amp;afftrack=\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">MonsterInsights<\/a>\u00a0also<\/span> bring Google Analytics data right into your WordPress dashboard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-analytics-4-vs-universal-analytics\">Google Analytics 4 vs. Universal Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 (GA4) is the latest version of Google Analytics, replacing Universal Analytics (UA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It has new functionality, like giving you (and your website visitors) more precise control over the personal data that your site collects. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One big difference is that Google Analytics 4 measures user behavior through \u201cevents\u201d (like clicking a button, loading a page, or purchasing). By contrast, Universal Analytics focused on \u201csessions\u201d and \u201chits.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 is designed to gather cross-platform insights (when users <span style=\"margin: 0px; padding: 0px;\">access your site from two or more devices, e.g., mobile and desktop) to give you a better understanding of the customer journey. It also has\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/9846734\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">predictive features<\/a>: for instance, it can, through machine learning, tell you how likely it is that a user will purchase in the next seven days<\/span>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When Should You Switch from Universal Analytics to Google Analytics 4?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ideally, you want to switch from Universal Analytics to Google Analytics 4 as soon as possible. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google will discontinue Universal Analytics <\/strong><span style=\"margin: 0px; padding: 0px;\"><strong>on July 1, 2023.\u00a0<\/strong>To ens<\/span>ure you don\u2019t lose any historical data, you should have Google Analytics in place before that date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t worry\u2014switching to Google Analytics 4 is quick and easy. I\u2019ll walk you through the process step by step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"upgrade-to-google-analytics-4\">How to Upgrade to Google Analytics 4 (Step-by-Step Instructions)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you already have a Google Analytics account, here\u2019s how to upgrade it from Universal Analytics to Google Analytics 4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1. Check if You Need to Upgrade to Google Analytics 4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you created your property (your website\u2019s listing within your Google Analytics account) after October 14, 2020, you\u2019re probably already fully set up with Google Analytics 4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To check, log in to your Google Analytics account. If you haven\u2019t set up Google Analytics 4, you should see a notification at the top of the screen, likely telling you that Google has created an essential GA4 property for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, if you haven\u2019t dismissed it previously, there\u2019ll also be a popup in the center:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-45.png\" alt=\"Google Analytics 4 Dashboard Screenshot Showing Countdown Timer Warning That the Property  Needs to Be Migrated to Google Analytics 4\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Another way to check whether you\u2019re using UA vs GA4 is to find your property ID. Click the down arrow next to the name of your website (on the top left), and then look for a number that starts with \u201cUA-\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-46.png\" alt=\"Google Analytics Screenshot Showing the UA- Code for the Property, Meaning It's Using Universal Analytics\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The \u201cUA\u201d stands for \u201cUniversal Analytics\u201d. You need to finish setting up GA4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2. Create a GA4 Property to Work Alongside Your Existing UA Property<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The next step is setting up the Google Analytics 4 Property that will collect data alongside your existing Universal Analytics property. (If Google Analytics hasn\u2019t already automatically created one for you, you can set it up from scratch here.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In your Google Analytics account, click on the Complete GA4 Setup button on the top right:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-47.png\" alt=\"GA4 Setup Warning (Notification) Screenshot\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This will take you straight to the Setup Assistant, which you can also access by going to Admin\u2192Setup Assistant. (The Admin button is the cog on the bottom left.)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-49.png\" alt=\"Google Analytics 4 Setup Assistant Tool With Popup Welcoming the User and Prompting Them to Start Tour\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019re on the Setup Assistant page, you can click \u201cStart Tour\u201d to explore some key features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, simply follow the different tasks on this page in order. We\u2019ll work through them one by one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data collection: <\/strong>Google Analytics will show \u201cData Flowing\u201d here if it\u2019s set up a GA4 property for you and it\u2019s already receiving data from your site. You can click the > arrow to \u201cManage data streams\u201d and check that your site is listed correctly. Once you\u2019re ready, click \u201cMark as complete.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-50.png\" alt=\"Google Analytics 4 Setup Assistant Showing Data Collection With Data Flowing, User is Marking This as Complete\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Property settings: <\/strong>You can fine-tune several settings for your website here. I recommend that you turn on Google Signals. Click the > arrow then \u201cManage Google Signals:\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-52.png\" alt=\"Google Analytics 4 Setup Assistant Showing the Turn On Google Signals Option Under Property Settings\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll be taken to the Google Signals data collection page. Click the \u201cGet started\u201d button.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-53.png\" alt=\"Google Analytics 4 Setup Assistant Showing the Google Signals Data Collection Information and Get Started Button\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">On the next pages, you just need to click \u201cContinue\u201d and \u201cActivate.\u201d Once you\u2019ve done this, you\u2019ll be returned to the Google Signals data collection page. You can return to the Setup Assistant using the link in the left-hand column.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-55.png\" alt=\"Google Analytics 4 With the User Returning to the Main Setup Assistant Screen to Continue Setting Up GA4\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong>&nbsp;You can also set up conversions and define audiences in Property settings (any you set up and defined previously in Google Analytics are preserved here \u2013 \u201csegments\u201d have become \u201caudiences\u201d). You may want to leave this for later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The final part of the setup assistant lets you link your Google Analytics account to your Google Ads account. If you&#8217;re using Google Ads, you can work through the tasks here.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-57.png\" alt=\"Google Analytics 4 Setup Assistant Options to Link GA4 to a Google Ads Account\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 3. Make Sure Your GA4 Property is Collecting Data<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve finished working through the tasks, you can check out your GA4 property by scrolling up to the top of the page and clicking the \u201cOpen connected property\u201d button:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-58.png\" alt=\"Google Analytics 4 Setup Assistant Showing the Open Connected Property Button\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This will open up your connected GA4 property. You should see a message saying, \u201cYou have successfully connected your properties.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-60.png\" alt=\"Google Analytics 4 Setup Assistant Showing the Message You Have Successfully Connected Your Properties\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You can find out more about <a href=\"https:\/\/support.google.com\/analytics\/answer\/9744165?sjid=14059689493008144564\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">using the GA4 Setup Assistant here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, return to the homepage of your Google Analytics account. You should see a popup welcome message introducing you to GA4:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-61.png\" alt=\"Google Analytics 4 Account Showing the Message Welcome to Google Analytics 4 (GA4)\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">I recommend working through the short tutorial in this popup. It explains how to find your older data, manage reports, measure user behavior with GA4, build audiences, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you close the popup, you can check out all your user data in GA4:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-43.png\" alt=\"Google Analytics 4 Homepage Showing User Data, With a Graph of Users, New Users, Event Count, and Average Engagement Time\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Use the buttons on the left to run reports, create explorations, and more:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-63.png\" alt=\"Google Analytics 4 Reports Snapshot Showing a Range of Data and Information\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">As you can see in the graph above, you\u2019ll only be able to view data from where your GA4 account was created (on April 29, in this case). You need to switch back to your UA property to view older data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4. Do You Need a New GA4 Tracking Code (Site Tag)?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You might remember that when you set up Google Analytics (using the Universal Analytics property) a few years ago, you added a special site tag or tracking code to your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Google\u2019s Setup Assistant, you <em>don\u2019t<\/em>\u00a0need to change the site tag. <a href=\"https:\/\/support.google.com\/analytics\/answer\/9744165\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">As Google explains<\/a>, the Setup Assistant <em>\u201csets the GA4 property to receive data from your existing Google tag if you choose to reuse an existing site tag.\u201d <\/em>This is what Google recommends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you want to use a new site tag or don\u2019t have an existing one, you can find instructions here for <a href=\"https:\/\/support.google.com\/analytics\/answer\/12403447?sjid=14059689493008144564-EU\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">installing your GA4 site tag<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create-google-analytics-account\">How to Create a Google Analytics Account for the First Time<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What if you\u2019re setting up Google Analytics for the first time? The good news is that it only takes a few minutes to configure Google Analytics\u2014then it will work away collecting data without you needing to do anything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your brand new Google Analytics account will automatically use Google Analytics 4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to create your account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1. Creating Your Google Analytics Account<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First, go to <a href=\"https:\/\/analytics.google.com\/analytics\/web\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">analytics.google.com\/analytics\/web<\/a>. You\u2019ll be prompted to sign into your Google account. (If you don\u2019t have a Google account, you can create one now.)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-64.png\" alt=\"Google Analytics Sign In Screen to Sign In Using Your Google Account (or Create a New Account)\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve signed in, you\u2019ll see a welcome page. To continue, click the \u201cStart Measuring\u201d button.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-65.png\" alt=\"Google Analytics Welcome Screen With Brief Information and a Start Measuring Button\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Next, you need to fill in your account name and decide whether to allow various data-sharing options. It\u2019s fine to leave these as the defaults.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-66.png\" alt=\"Google Analytics Account Setup Screen Prompting the User for an Account Name and to Select Data Sharing Options for Google Analytics Data\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019re ready, click the \u201cNext\u201d button. (You may need to scroll down a little to see it.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2. Enter Your Property Name and Details<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Next, Google Analytics will ask for your \u201cProperty name.\u201d You can use your website&#8217;s name for this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cReporting time zone\u201d and \u201cCurrency\u201d should default to your local time zone and currency. You can change these if you want to. Just click \u201cNext\u201d when you\u2019re done.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-67.png\" alt=\"Google Analytics Property Setup Screen Prompting the User for Property Name, Time Zone, and Currency \"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 3. Tell Google Analytics About Your Business and Create Your Account<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics will now prompt you for information about your business. You just need to select your industry, business size, and how you want to use Google Analytics. (If you\u2019re not sure, it\u2019s fine just to check everything here.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, just click \u201cCreate.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-68.png\" alt=\"Google Analytics Business Information Screen Prompting the User for Details About Their Business and How They Intend to Use Google Analytics\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">After clicking the Create property button, a popup with Google Analytics\u2019 Terms of Service will appear. Read this, then click \u201cI accept.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip: <\/strong>If you\u2019re unsure whether to accept the data processing terms required by GDPR, you can leave that box unchecked and change this setting later.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-69.png\" alt=\"Google Analytics Terms of Service Agreement with Scrolling Box of Information and Buttons to Accept or Not Accept\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Google Analytics will now create your account and your property.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4. Set Up Data Collection for Your Website<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll see a page with your account name and your new property selected (shown on the top left). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You now need to link your Google Analytics property to your website so Google Analytics can collect your data. Under \u201cChoose a platform,\u201d click the \u201cWeb\u201d button.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-70.png\" alt=\"Google Analytics New Account Prompting the User to Set Up Data Collection by Choosing a Platform\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Google will give you a form to set up your data stream. You just need to put in your website&#8217;s URL and add the Stream name (it usually makes sense to use your website name here).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I recommend that you leave enhanced measurement turned on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, click \u201cCreate stream.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-71.png\" alt=\"Google Analytics Screen for Setting Up a Data Stream, With a Web Stream Shown \"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Google will now create a special \u201cStream ID\u201d and \u201cMeasurement ID\u201d for your website. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cMeasurement ID\u201d is the piece of tracking code (sometimes called a \u201csite tag\u201d) that you need to add to your website:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-72.png\" alt=\"Google Analytics Web Stream Details for Stream With Name Ryan's Website, URL ryanswebsite.xyz, Strea ID and Measurement ID\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">To add it to your WordPress site, scroll to the \u201cView tag instructions\u201d box at the bottom of the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click on this to see a page with instructions for your Google tag. Click the \u201cInstall Manually\u201d tab to view the Javascript code for your unique tag:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-73.png\" alt=\"Google 4 Tag Installation Instructions with the Install Manually Option Selected\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Keep this open while you log in to your WordPress site in a separate tab.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"add-google-analytics-tracking-code\">Adding the Google Analytics Tracking Code to Your Website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The simplest way to add the Google Analytics tracking code (Measurement ID) to a WordPress website is to use the <a href=\"https:\/\/wordpress.org\/plugins\/insert-headers-and-footers\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">WPCode (Insert Headers And Footers) plugin<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1. Install and Activate the WPCode Plugin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Log in to your WordPress website and go to Plugins\u2192Add New. Search for the \u201cWPCode\u201d plugin and click the \u201cInstall Now\u201d button next to it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-74.png\" alt=\"WordPress Admin Area With Plugins, Add New Selected, and With WPCode Type Into the Search Box. The WPCode Plugin is Shown on the Screen\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve installed the plugin, click \u201cActivate\u201d. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2. Add Your Measurement ID<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After activating the WPCode plugin, you\u2019ll see a new \u201cCode Snippets\u201d tab in your left-hand navigation menu. Click Code Snippets\u2192Header &amp; Footer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, simply copy the Javascript code that Google Analytics gave you into the Header box and click Save Changes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-75.png\" alt=\"WordPress Admin Area With Code Snippets, Header &amp; Footer Selected and Google Tag Gode Copied Into the Header Box\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve now connected Google Analytics to your website. However, you may need to wait up to 48 hours before It starts receiving data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once it\u2019s working, you can visit your website yourself, and you should see that traffic when you log in to Google Analytics:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-76.png\" alt=\"Google Analytics Account Shown With a Single User Active in the Past 30 Minutes, Indicating the Data Stream is Working\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You can also check that Google Analytics is receiving data by going to Admin\u2192Data Streams and looking for your website. It should be listed as \u201cReceiving traffic in past 48 hours:\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-77.png\" alt=\"Google Analytics Account Data Streams Shown With the Web Stream Indicated to be Receiving Traffic in Past 48 Hours\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"understanding-google-analytics-4-metrics\">Understanding Metrics from Google Analytics 4 (to Help Grow Your Traffic)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019ve used Google Analytics a lot or are quite new to it, Google Analytics 4 can look a little complex at first glance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s review some basics to help you understand the data that Google Analytics is showing you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Understanding the Google Analytics Home Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you view your GA4 property, you\u2019ll see a \u201cReports snapshot\u201d home page with some basic information. If you\u2019ve never used Google Analytics before, it\u2019s fine to view this page and stop there! There\u2019s enough here to be useful to you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The home page looks like this. I\u2019ve added numbers to some key parts that we\u2019ll run through.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-78.png\" alt=\"Google Analytics 4 Home Page With a Reports Snapshot Shown, Areas Numbered as Follows. 1 - Date Picker, 2 - Graph of Users, 3 - Users in Last 30 Minutes\"\/><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\">\n<li>On the top right, you\u2019ll see a date range. This defaults to the past 28 days. You can change it to anything you want to see, such as a different snapshot.<\/li>\n\n\n\n<li>The big graph here shows some key data for the date range selected. This gives you some quick insights: a rough estimate of your total users, whether your traffic is peaking or falling on specific days of the week, how long people are staying engaged with your site on average, and how much revenue your site is bringing in (if you\u2019re tracking that in Google Analytics).<\/li>\n\n\n\n<li>The box on the right shows real-time data, which shows what\u2019s happening on your site right now. Real-time reports can be a useful way to check that Analytics is working and give you up-to-the-minute insights.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll see other details once you scroll down the Reports snapshot page. We\u2019ll take a look at a couple of key sections here:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-79.png\" alt=\"Google Analytics 4 Reports Snapshot After Scrolling Down the Screen. 2 Areas are Numebered. 4 - New Users by Channel Group, 5 - Users by Country\"\/><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\">\n<li>The snapshot showing where users come from lets you know what\u2019s bringing you the most traffic. For most website owners, organic search will drive the majority of traffic. If you\u2019re not getting much organic search traffic, you might want to\u00a0improve<a href=\"https:\/\/www.ryrob.com\/blog-seo\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"your blog\u2019s SEO\"> your blog\u2019s SEO<\/a>.<\/li>\n\n\n\n<li>The snapshot of users by country shows where your users are coming from. This can be useful for writing content and selling products. If you have many users from the UK, for instance, you might look for a way to offer cheaper shipping to that country.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Creating Your Own Analysis (Reports and Exploration)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cReports snapshot\u201d gives you some handy overviews, but you\u2019ll likely want to dig deeper into your data. We\u2019ll only have time to scratch the surface here of what you can do\u2014but I\u2019ll link to other resources to help you learn more.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Running Google Analytics Reports<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Click the \u201cReports\u201d tab on the right-hand side to delve into your data in various ways. These are split into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Acquisition: <\/strong>How users visit your site (e.g., search engine vs social media).<\/li>\n\n\n\n<li><strong>Engagement:<\/strong>\u00a0What content users view, what \u201cevents\u201d occur (e.g., \u201cfirst visit,\u201d \u201cpage view,\u201d and events you\u2019ve set up yourself), and more.<\/li>\n\n\n\n<li><strong>Monetization:<\/strong>&nbsp;If you have an <a href=\"https:\/\/www.ryrob.com\/ecommerce-website-builders\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"eCommerce store\">eCommerce store<\/a>, these reports can show you things like the items users added to their cart.<\/li>\n\n\n\n<li><strong>Retention: <\/strong>This report shows how many users are coming back to your site (rather than just visiting once).<\/li>\n\n\n\n<li><strong>Demographics: <\/strong>User demographics (country, city, and language, as well as age and gender, if available).<\/li>\n\n\n\n<li><strong>Tech:<\/strong>\u00a0The browser, operating system, and device visitors use to access your site.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can adjust the date range and edit comparisons using the buttons on the top right. Here\u2019s the \u201cediting comparisons\u201d button (shown in red):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-80.png\" alt=\"Date Range Selector in Google Analytics 4\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">With a comparison, for example, you might want to view statistics for all your users vs statistics for users only in the United States:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-81.png\" alt=\"Google Analytics 4 Traffic Acquisition ReportWith Graph Showing All users vs US Users\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You can also compare dates using the date picker&#8217;s \u201cCompare\u201d feature.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Creating Google Analytics Explorations<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">One impressive feature of Google Analytics 4 is the Explorations. These go beyond advanced reports and let you dig deep into your audience&#8217;s behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To get started, head to the Explorations tab on the left-hand side:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-82.png\" alt=\"Google Analytics 4 Explorations Screen Showing Options for Blank, Free Form, Funnel Exploration, and Path Exploration\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You can choose to create a blank exploration or start with a template. You might want to start with the \u201cFree form\u201d template, allowing you to experiment with custom dimensions, segments, and more. For instance, here\u2019s a free-form template where I\u2019ve selected a breakdown by Country, visualized as a map:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/05\/Untitled-83.png\" alt=\"Google Analytics Free Form Exploration Looking at Traffic by Country, Visualized as a World Map\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This is a really simple Exploration, but hopefully, it will give you an idea of the types of things you can look at. Google Analytics has a lot of information on\u00a0how Explorations work<a href=\"https:\/\/support.google.com\/analytics\/answer\/7579450\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\"> here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few more things you may want to look into as you go further with GA4 are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Setting up <a href=\"https:\/\/support.google.com\/analytics\/answer\/12229021\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">custom events<\/a>&nbsp;for key things you want to track (e.g. visiting a specific page, making a purchase).<\/li>\n\n\n\n<li>Creating an <a href=\"https:\/\/support.google.com\/analytics\/answer\/9397590\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">attribution project<\/a>\u00a0will help you better understand your customer\u2019s journey.<\/li>\n\n\n\n<li>Adding Google Analytics integrations\u2014particularly <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033961\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">with Google Ads<\/a>, but you may also want to look into <a href=\"https:\/\/gaconnector.com\/blog\/10-most-powerful-google-analytics-integrations\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">other integrations<\/a>&nbsp;that can use the GA4 API.<\/li>\n\n\n\n<li>Setting up Google Analytics for your mobile app, if you have one. Google Analytics integrates seamlessly with <a href=\"https:\/\/firebase.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Firebase<\/a>, Google\u2019s app development platform.<\/li>\n\n\n\n<li><span style=\"margin: 0px; padding: 0px;\">Using\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/google-tag-manager-ga4-guide\/396169\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">Google Tag Manager<\/a>\u00a0(gtag.js tracking code) on your website<\/span> to refine the data you collect and send to Google Analytics.<\/li>\n\n\n\n<li>Upgrading to the (premium) <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics-360\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Analytics 360<\/a>&nbsp;if you have a large business.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Believe it or not, that&#8217;s <em>just<\/em> the tip of the iceberg with GA4. I&#8217;m still learning A LOT about this analytics platform, especially the capabilities of Explorations to create very detailed reports and views.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get Google Analytics 4 Set Up Today<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Analytics 4 might sound a bit complicated or technical, but it\u2019s straightforward to set up and use. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make the switch (or finish setting up the property that Google Analytics automatically created for you) as soon as possible. That way, you won\u2019t miss out on any data or new features\u2014and you can use metrics from Google Analytics to help you make good digital marketing decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From July 1, 2023, Universal Analytics properties will stop receiving data. You want to ensure that (a) your Google Analytics 4 property is up and running correctly and (b) you\u2019re at least familiar with the new interface before that time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What if you don\u2019t have your blog or website online yet? No problem: just follow <a href=\"https:\/\/www.ryrob.com\/how-start-blog\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"my instructions to set up your blog\">my instructions to set up your blog<\/a>\u00a0before coming back to this tutorial. It\u2019ll only take 5\u201310 minutes to work through the steps to set up your Google Analytics 4 account.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-balanced\"><strong>Create Automated SEO Blog Posts in Minutes with <a href=\"https:\/\/rightblogger.com\/?via=ryrob&amp;utm_source=ryrob&amp;utm_medium=web&amp;utm_campaign=post\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">RightBlogger<\/a><\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-1024x496.jpg\" alt=\"RightBlogger Automated AI SEO Optimized Blog Posts on Autopilot (Autoblogging Tools)\" class=\"wp-image-28162\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-1024x496.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-300x145.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-768x372.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-1536x743.jpg 1536w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2025\/03\/RightBlogger-Automated-AI-SEO-Optimized-Blog-Posts-on-Autopilot-Autoblogging-Tools-2048x991.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Join 45,417+ bloggers, marketers, writers &amp; business owners in using RightBlogger, <em>my very own <\/em><a href=\"https:\/\/rightblogger.com\/autoblogging\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">Autoblogging solution<\/a> with a built-in automated Content Schedule, and a kit of 80+ powerful tools for blogging, SEO, and marketing. You&#8217;ll create AI SEO-optimized content faster &amp; get more traffic from Google and ChatGPT today. Plus, you&#8217;ll access online courses, a community, and more.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/rightblogger.com\/?via=ryrob&#038;utm_source=ryrob&#038;utm_medium=web&#038;utm_campaign=post\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">Try RightBlogger<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>You may have installed Google Analytics on your website or blog years ago, but you have not given it too much thought since. But you\u2019ve heard that you need to update Google Analytics. It\u2019s changing from Universal Analytics to Google Analytics 4 (GA4). What does that mean, what\u2019s changed, and how do you get GA4 <\/p>\n<div><a title=\"Continue Reading\" class=\"ryrob-button read-more\" href=\"https:\/\/www.ryrob.com\/google-analytics-4\/\" data-wpel-link=\"internal\" rel=\"follow\">Continue Reading<\/a><\/div>\n","protected":false},"author":1,"featured_media":19731,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"google analytics 4","_yoast_wpseo_title":"GA4 for Bloggers: How to Get Started & Set up Google Analytics 4","_yoast_wpseo_metadesc":"What's Google Analytics 4 and how do you use it? Here's how to get started with Google Analytics (including how to set up your GA4 property).","_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[967],"tags":[],"class_list":["post-19480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging"],"acf":{"page_style_options":"","footer_style":"default","inject_into_head_tag":"","table_of_content":"<strong>GA4 for Bloggers: Get Started (and Set up)<\/strong><ol><li><a rel=\"nofollow\" href=\"#what-is-google-analytics\">What is Google Analytics?<\/a><\/li>\r\n<li><a rel=\"nofollow\" href=\"#google-analytics-4-vs-universal-analytics\">Google Analytics 4 vs Universal Analytics<\/a><\/li>\r\n<li><a rel=\"nofollow\" href=\"#upgrade-to-google-analytics-4\">How to Upgrade to Google Analytics 4 (Step-by-Step Instructions)<\/a> <\/li>\r\n<li><a rel=\"nofollow\" href=\"#create-google-analytics-account\">How to Create a Google Analytics Account for the First Time<\/a><\/li>\r\n<li><a rel=\"nofollow\" href=\"#add-google-analytics-tracking-code\">Adding the Google Analytics Tracking Code to Your Website<\/a><\/li>\r\n<li><a rel=\"nofollow\" href=\"#understanding-google-analytics-4-metrics\">Understanding Metrics from Google Analytics 4 (to Help Grow Your Traffic)<\/a><\/li><\/ol>","additional_authors":"","main_title_heading":"How to Set Up Google Analytics 4 (GA4) in 2024","secondary_title_heading":"Step-by-Step Guide to Switching From Universal Analytics to Google Analytics 4","post_icon":19730,"first_paragraph":"<!-- wp:paragraph -->\r\n\r\nWhat exactly is <strong>Google Analytics 4<\/strong>, do you need it, and how do you use it? My step-by-step guide walks you through everything you need to know to get Google Analytics 4 (GA4) set up so you can start running reports and getting insights about your traffic."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA4 for Bloggers: How to Get Started &amp; Set up Google Analytics 4<\/title>\n<meta name=\"description\" content=\"What&#039;s Google Analytics 4 and how do you use it? 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