{"id":10755,"date":"2023-04-21T15:49:53","date_gmt":"2023-04-21T22:49:53","guid":{"rendered":"https:\/\/www.ryrob.com\/?p=10755"},"modified":"2026-02-06T05:57:24","modified_gmt":"2026-02-06T13:57:24","slug":"how-to-promote-your-blog","status":"publish","type":"post","link":"https:\/\/www.ryrob.com\/how-to-promote-your-blog\/","title":{"rendered":"How to Promote Your Blog in 2026 (12 Ways I Get 584,863+ Readers\/Mo)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">While I&#8217;ll be the first to tell you that creating highly impactful, useful content is the most important backbone of a successful blog, the bad news is that even if your content is truly the best in your niche\u2014it won&#8217;t ever stand a chance at reaching your ideal readers&#8230; if you don&#8217;t learn how to promote your blog and get to those readers first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In short, without readers regularly coming to your blog, it\u2019s a little bit like shouting into an empty room.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The truth is that many bloggers simply give up shortly after they <a href=\"https:\/\/www.ryrob.com\/how-start-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"start their blogs\">start their blogs<\/a>, because they don&#8217;t quickly see the results they want. However, it&#8217;s important to start with realistic expectations. Blogging is not a business you can get rich quick with. It takes time, consistent work and the willingness to experiment with proven ways to promote your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve established that before you can <a href=\"https:\/\/www.ryrob.com\/make-money-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"make money from your blog\">make money from your blog<\/a>, you&#8217;ll need to have a steady stream of visitors coming in. If you already have a knack for <a href=\"https:\/\/www.ryrob.com\/how-write-blog-post\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"writing useful content\">writing useful content<\/a>, then the next step is to tapping into the right promotional channels that can bring readers to your blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To help you do exactly that, here are my most effective, proven ways for <strong>how to promote your blog<\/strong> and grow your readership (faster) this year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Promote Your Blog in 2026 (12 Ways I Get 584,863+ Readers\/Mo)<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"#optimize-seo\">Optimize Your Blog&#8217;s SEO for Google Rankings<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#research-competition\">Research Your Competition<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#learn-ideal-audience\">Learn How to Promote Your Blog to Your Target Audience<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#guest-blogging\">Guest Blogging is a Great Way to Promote Your Blog<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#email-marketing\">Use Email Marketing to Help Promote Your Blog<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#social-media\">Grow Your Social Media Presence (Where it Matters)<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#make-content-shareable\">Make Your Content Shareable<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#learn-from-analytics\">Learn from Your Analytics (to Promote Your Blog Better)<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#interact-with-audience\">Interact with Your Audience<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#use-existing-content\">Use Existing Content to Promote Your New Content<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#connect-with-influencers\">Connect with Influential People in Your Niche<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#use-tools-resources\">Use Tools and Resources to Make Promoting Your Blog Easier<\/a><\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=How+to+Promote+Your+Blog+in+2026+%2812+Ways+I+Get+584%2C863%2B+Readers%2FMo%29&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"How to Promote Your Blog in 2026 (12 Ways I Get 584,863+ Readers\/Mo)\">How to Promote Your Blog in 2026 (12 Ways I Get 584,863+ Readers\/Mo)<\/a><\/div><a href=\"https:\/\/x.com\/share?text=How+to+Promote+Your+Blog+in+2026+%2812+Ways+I+Get+584%2C863%2B+Readers%2FMo%29&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Disclosure:<\/strong> Please note that some of the links below are affiliate links and at no additional cost to you, I\u2019ll earn a commission. When you purchase a product or service using my one of my affiliate links, the company compensates me, which helps me run this blog and keep my content free of charge to you. Know that I also only recommend products I personally stand behind.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Want to Download This Guide (as a PDF) to Read Later?<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.ryrob.com\/free-blogging-books\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\"><img decoding=\"async\" width=\"1200\" height=\"666\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Promote-Your-Blog-Book-by-Ryan-Robinson-Screenshot-of-Book-Free-Download.jpg\" alt=\"How to Promote Your Blog (Book) by Ryan Robinson Screenshot of Book - Free Download\" class=\"wp-image-11151\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Promote-Your-Blog-Book-by-Ryan-Robinson-Screenshot-of-Book-Free-Download.jpg 1200w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Promote-Your-Blog-Book-by-Ryan-Robinson-Screenshot-of-Book-Free-Download-300x167.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Promote-Your-Blog-Book-by-Ryan-Robinson-Screenshot-of-Book-Free-Download-1024x568.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Promote-Your-Blog-Book-by-Ryan-Robinson-Screenshot-of-Book-Free-Download-768x426.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Get your free copy of this eBook (in PDF format), which breaks down everything I&#8217;ve learned growing my blog to 500,000+ monthly readers.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/www.ryrob.com\/free-blogging-books\/\" target=\"_blank\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Download Now\">Download Now<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.dio8pydlt705\"><a name=\"optimize-seo\"><\/a><strong>1. Optimize Your Blog\u2019s SEO For Google Rankings<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve heard it time and time again. Your <a href=\"https:\/\/www.ryrob.com\/blog-seo\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog needs to be SEO-ready\">blog needs to be SEO-ready<\/a>. To illustrate that I know what I&#8217;m talking about when it comes to blog SEO, here&#8217;s a screenshot of my own traffic in a single year, showing that my blog generated over <em>4.4 million readers<\/em>, largely from organic search (as a result of my intentional blog SEO strategies):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"388\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Google-Analytics-Screenshot-Showing-How-to-Promote-Your-Blog-Example-of-Traffic.png\" alt=\"Google Analytics Screenshot Showing How to Promote Your Blog (Example of Traffic)\" class=\"wp-image-10884\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Google-Analytics-Screenshot-Showing-How-to-Promote-Your-Blog-Example-of-Traffic.png 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Google-Analytics-Screenshot-Showing-How-to-Promote-Your-Blog-Example-of-Traffic-300x114.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Google-Analytics-Screenshot-Showing-How-to-Promote-Your-Blog-Example-of-Traffic-768x291.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">So, what exactly does &#8220;SEO-ready&#8221; mean in the context of promoting your blog\u2014and how can you actually achieve SEO supremacy in such a competitive world?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does it mean trying to use your target keyword in every other sentence, otherwise known as keyword stuffing?<\/li>\n\n\n\n<li>Or does it mean writing content that you don\u2019t personally care about&#8230; just so you can rank for great terms and drive in some traffic?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The answer to both of these questions is no.<\/strong> Keyword stuffing doesn\u2019t help you rank higher and it makes your writing sounds insincere. Writing about things you don\u2019t have an interest in (for the sake of scoring a &#8220;good&#8221; keyword ranking), will leave you feeling burnt out quickly. You won\u2019t want to continue working on something you don\u2019t personally care about, especially because you aren\u2019t likely to see immediate results promoting that blog content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"background-color: #fdf2d0;\">That being said, ranking high in the most meaningful search results within your <a href=\"https:\/\/www.ryrob.com\/blog-niche\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog&#8217;s niche\">blog&#8217;s niche<\/a> on Google, is still the most tangible source of ongoing (high volume) traffic.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media posts can go incredibly viral, but they ultimately go away, whereas strong organic rankings can provide a steady flow of traffic that&#8217;ll continue to send readers straight to your blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what are some of the best SEO practices you can use to get good results? Here\u2019s a quick list to help you get started, but for a more comprehensive guide on executing a smart SEO strategy for your blog, check out my <a href=\"https:\/\/www.ryrob.com\/blog-seo\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"10 Blog SEO Strategies to Get 584,958+ Readers Each Month\">10 Blog SEO Strategies to Get 584,958+ Readers Each Month<\/a>. Be sure to try out all these top <a href=\"https:\/\/www.ryrob.com\/free-seo-tools\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"free SEO tools\">free SEO tools<\/a> while you&#8217;re at it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.v0u0jw7y2mqa\"><strong>Do Effective Keyword Research<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first step in properly optimizing your blog for SEO, is to learn <a href=\"https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to do keyword research\">how to do keyword research<\/a>. Keyword research is the process of finding the <em>right<\/em> words or phrases that <a href=\"https:\/\/www.ryrob.com\/how-to-find-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"your target audience\">your target audience<\/a> is <em>already <\/em>searching for on Google and other search engines. Thus, if you can create great content that ranks high for those proven search queries, you&#8217;ll be in a position to bring those readers to your blog. That&#8217;s why nailing your SEO is hands down the best, most long-term sustainable way to promote your blog.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Use My Free Keyword Research Tool<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"950\" height=\"508\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas.jpg\" alt=\"Free Keyword Research Tool (AI-Powered) SEO Keyword Research and Ideas\" class=\"wp-image-17468\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas.jpg 950w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas-300x160.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas-768x411.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Try my <em>free<\/em> AI-Powered <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Keyword Tool\">Keyword Tool<\/a> to get dozens of research-backed ideas for keywords &amp; topics to write about on your blog today.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Get Keyword Ideas\">Get Keyword Ideas<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Now, if you&#8217;re relatively new to blogging still\u2014it&#8217;ll be difficult to instantly compete on the most sought after search terms right away. You&#8217;ll want to build some momentum by finding keywords that have these three characteristics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Low difficulty<\/li>\n\n\n\n<li>Medium to high volume<\/li>\n\n\n\n<li>Medium to high click rate<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, you want to find keywords that a sizable number of people search for, yet not a lot of people are writing about yet. That\u2019ll be the easiest way to quickly rank for keywords that can actually move the needle on helping you promote your blog (and bring in real readers).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Researching these keywords doesn\u2019t mean you should forfeit your own ideas or interests for your blog, though. It simply means identifying <a href=\"https:\/\/www.ryrob.com\/blog-post-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"the right blog post ideas\">the right blog post ideas<\/a> that can align with (1) what you want to write about <em>and<\/em> (2) what other people want to read.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doing keyword research with a <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"free keyword tool\">free keyword tool<\/a> like mine&nbsp;will also show you exactly how to phrase things the way people are searching for it, thus giving you a very clear way to craft your titles and position your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.rueln3rg39zf\"><strong>Target Long and Medium Tail Keywords<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When Google first launched and blogging was still fairly new, a blogger could target just about any keyword and expect to rank for it. Today, it\u2019s extremely difficult to rank for a single word keyword. I\u2019ll show you why&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I went to Google and typed in the word <em>blog <\/em>for this example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"289\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/04\/ryrob-searches-on-google-for-blog-1024x289.png\" alt=\"Over 6 billion results on Google for the word blog\" class=\"wp-image-28598\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/04\/ryrob-searches-on-google-for-blog-1024x289.png 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/04\/ryrob-searches-on-google-for-blog-300x85.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/04\/ryrob-searches-on-google-for-blog-768x217.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/04\/ryrob-searches-on-google-for-blog.png 1071w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Google shows that there are <strong>over 6 billion search results<\/strong> for the word \u201cblog.\u201d Now, let\u2019s see what happens if I use a more specific phrase like \u201c<a href=\"https:\/\/www.ryrob.com\/how-name-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to name a blog\">how to name a blog<\/a>\u201d&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/04\/ryrob-google-search-how-to-name-a-blog.png\" data-wpel-link=\"internal\" rel=\"follow\"><img decoding=\"async\" width=\"994\" height=\"542\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/04\/ryrob-google-search-how-to-name-a-blog.png\" alt=\"\" class=\"wp-image-28599\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/04\/ryrob-google-search-how-to-name-a-blog.png 994w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/04\/ryrob-google-search-how-to-name-a-blog-300x164.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/04\/ryrob-google-search-how-to-name-a-blog-768x419.png 768w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">While there are still a lot of results (207,000+), that&#8217;s significantly less than 6 billion\u2014and thus a much more realistic target keyword phrase to try and rank for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expanding your keyword into a longer phrase that has a more clear search intent behind it, will give you a much better chance of ranking in a meaningful place within organic search results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is called using long or medium tail keywords, and you can make your focus as narrow as you like. The more narrowly you focus your content (while still having enough appeal to bring in a meaningful number of readers), the more likely you&#8217;ll be able to rank for it quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And while there are literally hundreds of different keyword research tools out there\u2014ranging from premium paid offerings like Ahrefs and SEMRush for advanced bloggers\u2014I always recommend starting with a free tool like <a href=\"https:\/\/www.twinword.com\/ideas\/?afid=twiaf-866362e2d531\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer external\" data-wpel-link=\"external\">Twinword Ideas<\/a> that&#8217;ll get you started with highly actionable keyword research data and point you in the right direction for which keyword phrases you&#8217;d be best-suited to write about today.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.ax6dc7fv5rra\"><strong>Make Sure You\u2019re Nailing Your On-Page SEO<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve created a shortlist of the top medium and long tail keyword phrases you should blog about, you can start the writing process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a video tutorial I made about how to nail your on-page SEO:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-container\"><iframe title=\"How to Optimize a Blog Post for SEO Ranking Ability (On-Page Optimization)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/gaVWRp6A-wo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Remember that keyword stuffing is never a good idea\u2014but you <em>should<\/em> tastefully and contextually weave your keyword phrase in throughout your blog post when there&#8217;s a natural opportunity to do so. Keep in mind that one of the biggest factors Google uses to determine&nbsp;<em>what<\/em> a post or page is about, is the keyword phrase that&#8217;s used most.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key though, is to make your content read as naturally as possible as if you&#8217;re speaking directly to a reader. It\u2019s also incredibly important to <a href=\"https:\/\/www.ryrob.com\/how-to-write-a-headline\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"write a headline\">write a headline<\/a> that includes your keywords and weave them into the subheadings throughout your content (you can use this guide as a case study in terms of proper on-page SEO formatting).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lastly, don&#8217;t neglect the power of choosing the right (lightweight) <a href=\"https:\/\/www.ryrob.com\/best-wordpress-themes\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"WordPress theme\">WordPress theme<\/a> to power your blog in an SEO-friendly manner too. Your theme can impact everything from your default <a href=\"https:\/\/www.ryrob.com\/blog-layout\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog layout\">blog layout<\/a>, to your page load time, how your content visually appears on mobile devices and more\u2014so it&#8217;s a decision to make carefully.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.jjzxpnry195i\"><a name=\"research-competition\"><\/a><strong>2. Research Your Competition<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you begin heavily promoting your blog, ask yourself this question&#8230; <strong>what is your blog offering that others aren\u2019t? <\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"637\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Research-Your-Competition-Stock-Image-and-Share-Your-Blog-Content.jpg\" alt=\"How to Research Your Competition (Stock Image) and Share Your Blog Content\" class=\"wp-image-10931\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Research-Your-Competition-Stock-Image-and-Share-Your-Blog-Content.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Research-Your-Competition-Stock-Image-and-Share-Your-Blog-Content-300x199.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Research-Your-Competition-Stock-Image-and-Share-Your-Blog-Content-768x510.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">If you haven\u2019t done so already, now is a smart time to really dig deep and research how other top <a href=\"https:\/\/www.ryrob.com\/blog-niche\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blogs in your niche\">blogs in your niche<\/a> are positioning themselves. Take close note of which content topics they&#8217;re choosing to write about and examine how they&#8217;re approaching their content format for different categories of blog post types.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When doing your <a href=\"https:\/\/en.wikipedia.org\/wiki\/Competitor_analysis\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">competitor analysis<\/a>, seek to answer these questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can you tell what <em>is<\/em> and <em>isn\u2019t<\/em> working on the top blogs in your niche?<\/li>\n\n\n\n<li>By comparison, what can your blog uniquely add to the world?<\/li>\n\n\n\n<li>What information, skills or strengths do you have that are different than others?<\/li>\n\n\n\n<li>What\u2019s a new angle that you can take on an otherwise saturated topic to blog about?<\/li>\n\n\n\n<li>Are there any gaps in topics that you can identify where readers are craving more?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">One way to rank well on Google, is by writing about something other people <em>aren\u2019t<\/em> yet writing about. What are a few topics that you\u2019re interested in covering (that your audience will likely crave) where there&#8217;s a gap in the online marketplace right now?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll still want to write about proven topics that people are already typing into search engines, but this is exactly where \u201clow competition\u201d keywords come in to play.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Clever ways to promote your blog by creating content that stands out from the competition<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re writing about something that&#8217;s already been covered many times before (high competition), then think about how you unique can make a standout version of the articles that already exist online.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What essential points are other blog posts leaving out, where you can fill a knowledge gap?<\/li>\n\n\n\n<li>Maybe other blogs have decent information, but their graphics and images are of poor quality?<\/li>\n\n\n\n<li>Could you film a detailed video tutorial to accompany your post (and teach in a more actionable content medium)?<\/li>\n\n\n\n<li>Would writing a blog post that&#8217;s 10x more in-depth than the competition be more useful to readers?<\/li>\n\n\n\n<li>Perhaps there&#8217;s a winning combination of these tactics you can employ?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The principle idea is that your <a href=\"https:\/\/www.ryrob.com\/blogging-goals\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"blogging goals\">blogging goals<\/a> need to be centered around creating content that adds real benefit to people seeking answers on the Internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re able to do this consistently, you&#8217;re essentially laying the groundwork for a blog that promotes itself (by having incredibly helpful content).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it this way\u2014if almost everyone who reads your content feels compelled to share it with their own networks, your blog will have a much better chance of being shared virally on social media platforms, as well as ranking higher in organic search results for your target keyword phrases.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.2alt4kjo10cn\"><a name=\"learn-ideal-audience\"><\/a><strong>3. Learn How To Promote Your Blog to Your Target Audience<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most bloggers start out not really knowing <em>who<\/em> <a href=\"https:\/\/www.ryrob.com\/how-to-find-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"their target audience is\">their target audience is<\/a>\u2014which presents a challenge if you&#8217;re trying to make a splash <a href=\"https:\/\/www.ryrob.com\/blog-niche\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"in your niche\">in your niche<\/a> and become a well-regarded resource for people.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"634\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Identify-Your-Ideal-Blog-Audience-Graphic-and-Tutorial.jpg\" alt=\"How to Identify Your Ideal Blog Audience (Graphic) and Tutorial\" class=\"wp-image-10933\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Identify-Your-Ideal-Blog-Audience-Graphic-and-Tutorial.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Identify-Your-Ideal-Blog-Audience-Graphic-and-Tutorial-300x198.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Identify-Your-Ideal-Blog-Audience-Graphic-and-Tutorial-768x507.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Until you begin publishing content and reaching out to online communities, it\u2019s likely you won\u2019t actually know who&#8217;s going to most interested in connecting with you (and your blog content).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It takes time to really learn <em>who your audience is<\/em> and what they\u2019re interested in. Once you\u2019re able to figure this out though, it becomes a lot easier to promote directly to them\u2014and thus focus solely on the promotion channels that get your content in front of your audience, while avoiding those who aren&#8217;t interested in your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some activities to help you determine who you\u2019re really writing for to and how to get them to discover (and care about) your blog content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.p6d9icvksims\"><strong>Who is Your Target Audience?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re still relatively new to blogging, you may not have any idea of <a href=\"https:\/\/www.ryrob.com\/how-to-find-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"who your target audience is\">who your target audience is<\/a> yet\u2014and that&#8217;s ok. If that\u2019s the case though, imagine who you <em>want<\/em> your audience of readers to be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22If+you+don%27t+know+who+your+target+audience+is+for+your+blog+yet%2C+ask+yourself+who+you+want+them+to+be%E2%80%94and+write+for+those+people.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;If you don&#039;t know who your target audience is for your blog yet, ask yourself who you want them to be\u2014and write for those people.&quot;\">\"If you don't know who your target audience is for your blog yet, ask yourself who you want them to be\u2014and write for those people.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22If+you+don%27t+know+who+your+target+audience+is+for+your+blog+yet%2C+ask+yourself+who+you+want+them+to+be%E2%80%94and+write+for+those+people.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask yourself questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do you think those people will like about your blog?<\/li>\n\n\n\n<li>How can you use your unique strengths &amp; experiences to help them?<\/li>\n\n\n\n<li>What are you giving them that makes them <em>want<\/em> to keep coming back?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These are the kinds of activities you should go through during the process of <a href=\"https:\/\/www.ryrob.com\/blog-business-plan\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"creating a blog business plan\">creating a blog business plan<\/a> too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many first time bloggers try to attract anyone and everyone to their blogs. While it may net you some short-term gains, this approach is ultimately ineffective <em>and<\/em> it&#8217;ll leave you feeling spread too thin or confused about <a href=\"https:\/\/www.ryrob.com\/blog-post-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"which blog topics\">which blog topics<\/a> you should pursue next. Still, some experimentation is necessary in order to start promoting your blog and attracting any kind of audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As your blog continues to grow, you can rely on free analytics tools like <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Google Analytics<\/a> that give you an ultra clear view of who&#8217;s visiting your blog, exactly where they&#8217;re coming from, <a href=\"https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"the keywords they&#8217;re searching for\">the keywords they&#8217;re searching for<\/a> and what they&#8217;re doing on your site. You can also use comments left on your blog and social media accounts, to learn more about who&#8217;s interested in what you\u2019re doing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.t3fuc4s61eyn\"><strong>Where Does Your Target Audience Spend Their Time (Online)?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you begin understanding the target audience for your blog, start thinking about who they really are\u2014and where they spend their time online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I always recommend thinking about your target readers in terms of the demographics and psychographics that define them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demographics:<\/strong>&nbsp;The quantitative traits of your readers. Like age, gender, location, job title.<\/li>\n\n\n\n<li><strong>Psychographics:<\/strong>&nbsp;More unmeasurable traits like values, interests, attitude and belief systems.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Using this baseline understanding of who you want to promote your blog to, take it a step further and ask yourself questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is there a particular social media app that your demographic prefers?<\/li>\n\n\n\n<li>What other websites or forums do you think they spend time on?<\/li>\n\n\n\n<li>Do they read major publications, industry-level magazines or other blogs?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When you begin formulating your content ideas in terms of answering these questions <em>before<\/em> digging into the writing process, it\u2019s a lot easier to promote posts after they go live\u2014because they already have a promotion strategy baked into the equation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you\u2019re blogging about gardening or homesteading, you probably don\u2019t need to spend much time promoting your blog on LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the same vein, if you\u2019re starting a new tech blog, you may not want to pour a lot of energy into a tech-forward social network like X (depending on what kind of technology you\u2019re writing about).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.9rmoe4sijexv\"><strong>What&#8217;s Your Audience Excited to Share with Others (and Promote on Your Behalf)?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ranking high in organic Google search results is one facet of building a successful blog promotion engine, but you also want to create content that your readers will share with others\u2014all on their own accord. Even if your content doesn\u2019t go completely viral, having your content shared by your readers is enormously important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22If+you+want+to+build+a+successful+blog+promotion+engine%2C+it+pays+dividends+if+your+readers+feel+compelled+to+share+your+content.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;If you want to build a successful blog promotion engine, it pays dividends if your readers feel compelled to share your content.&quot;\">\"If you want to build a successful blog promotion engine, it pays dividends if your readers feel compelled to share your content.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22If+you+want+to+build+a+successful+blog+promotion+engine%2C+it+pays+dividends+if+your+readers+feel+compelled+to+share+your+content.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your audience is so excited about the content they discover on your site, that they feel personally compelled to promote your blog by sharing your content with their friends &amp; family&#8230; then you won&#8217;t have to spend as much time tinkering with other promotional strategies. Ask yourself these kinds of questions to get to the bottom of this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What <em>type<\/em> of content is my audience willing (and most excited) to share?<\/li>\n\n\n\n<li>What emotions will make them feel a strong desire to click the share button?<\/li>\n\n\n\n<li>What will they want to retweet or share on their Instagram story?<\/li>\n\n\n\n<li>How can you thoughtfully ask them to share your content (with the right <a href=\"https:\/\/www.ryrob.com\/blogging-tools\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blogging tools\">blogging tools<\/a>)?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll talk much in-depth later on in this guide about making your content easy to share (and how to engineer sharing on every major social network), but for now\u2014be thinking about the <em>type<\/em> of content that&#8217;ll best prompt your audience into sharing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.rzeuibqw7l64\"><strong>What Are Your Audience\u2019s Key Pain Points (and How Are You Going to Solve Them)?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another factor to consider when promoting your blog content are the pain points you&#8217;re tackling. A pain point is a problem that your readers or potential readers may be experiencing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many bloggers rise to fame because they\u2019re able to solve these problems for their readers. This doesn\u2019t have to be overly complicated either. Sometimes a person\u2019s problem is as simple as needing a new pair of running shoes. If your blog is about running, you can offer them a solution by recommending great pairs of running shoes for different types of conditions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s give a few more examples. Suppose you <a href=\"https:\/\/www.ryrob.com\/how-start-travel-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"have a travel blog\">have a travel blog<\/a>. What are some common problems or questions that your audience might have? Here\u2019s a list of questions readers might ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where is the best place to stay in Paris?<\/li>\n\n\n\n<li>How can I travel affordably in London?<\/li>\n\n\n\n<li>What are the best airline mile credit cards?<\/li>\n\n\n\n<li>What are the best locations to sightsee in Japan?<\/li>\n\n\n\n<li>What are the places I need to see when I visit South Africa?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can use your blog to answer the most pressing questions for your readers. In response, you might write something like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10 Best Hotels to Stay in Paris (on a Budget)<\/li>\n\n\n\n<li>How to Travel to London and Not Spend a Fortune<\/li>\n\n\n\n<li>15 Things You Must See When Visiting Japan<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As you become more of an authority within your niche, your audience will respect your opinion\u2014and <em>want<\/em> to continue returning to your blog for more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019ll know they can find the answers they\u2019re looking for (within your niche) on your blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only that, but you\u2019re also more likely to get clicks from the search engines over time, because you\u2019re consistently writing about similar topics that people really want to know about in your niche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.at6dhjurjs3z\"><a name=\"guest-blogging\"><\/a><strong>4. Guest Blogging is a Great Way to Promote Your Blog<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"850\" height=\"567\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Using-Guest-Blogging-to-Promote-Your-Blog-Content-Explainer.jpg\" alt=\"Using Guest Blogging to Promote Your Blog Content (Explainer)\" class=\"wp-image-11048\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Using-Guest-Blogging-to-Promote-Your-Blog-Content-Explainer.jpg 850w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Using-Guest-Blogging-to-Promote-Your-Blog-Content-Explainer-300x200.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Using-Guest-Blogging-to-Promote-Your-Blog-Content-Explainer-768x512.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Using-Guest-Blogging-to-Promote-Your-Blog-Content-Explainer-600x400.jpg 600w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ryrob.com\/guest-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Guest blogging\">Guest blogging<\/a> (or guest posting) is hands down the best way to start promoting your blog and driving incremental traffic from day one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is guest blogging? Simply put, it&#8217;s when you write content for another blog, in hopes that they&#8217;ll publish it\u2014and as a benefit, you can get a quality link back to your own blog, potentially drive some traffic and also grow your personal brand by associating with this more established site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Guest+blogging+is+the+absolute+best+way+to+promote+your+blog+and+begin+driving+incremental+traffic+from+day+one.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Guest blogging is the absolute best way to promote your blog and begin driving incremental traffic from day one.&quot;\">\"Guest blogging is the absolute best way to promote your blog and begin driving incremental traffic from day one.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Guest+blogging+is+the+absolute+best+way+to+promote+your+blog+and+begin+driving+incremental+traffic+from+day+one.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main reason why guest blogging is so effective, is the long-term payoff of <em>slowly<\/em> building your blog a portfolio of high-quality backlinks (from the more authoritative sites you&#8217;re publishing your guest blog posts on). When you publish a guest post, you&#8217;re typically allowed to tastefully link back to your own blog either within the article or in the bio section at the end of the post\u2014and those links that lead directly to your blog will both increase your blog&#8217;s authority &amp; <em>can <\/em>drive real traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guest blogging also helps with your <a href=\"https:\/\/www.ryrob.com\/blog-seo\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog&#8217;s overall SEO\">blog&#8217;s overall SEO<\/a> health, because it signals to the major search engines like Google, that your blog is getting attention from other (more trusted and established) websites\u2014which in turn helps your blog rank higher in search results over time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Use My <a href=\"https:\/\/www.ryrob.com\/ai-article-writer\/\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Free AI Article Writer\">Free AI Article Writer<\/a> Tool<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/09\/Free-AI-Article-Writer-Screen-Shot-of-AI-Writer-Tool-for-SEO-Copywriting-Blog-Posts-and-More-1024x534.jpg\" alt=\"Free AI Article Writer (Screen Shot of AI Writer Tool) for SEO Copywriting, Blog Posts and More\" class=\"wp-image-21898\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/09\/Free-AI-Article-Writer-Screen-Shot-of-AI-Writer-Tool-for-SEO-Copywriting-Blog-Posts-and-More-1024x534.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/09\/Free-AI-Article-Writer-Screen-Shot-of-AI-Writer-Tool-for-SEO-Copywriting-Blog-Posts-and-More-300x156.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/09\/Free-AI-Article-Writer-Screen-Shot-of-AI-Writer-Tool-for-SEO-Copywriting-Blog-Posts-and-More-768x400.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/09\/Free-AI-Article-Writer-Screen-Shot-of-AI-Writer-Tool-for-SEO-Copywriting-Blog-Posts-and-More-1536x801.jpg 1536w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2023\/09\/Free-AI-Article-Writer-Screen-Shot-of-AI-Writer-Tool-for-SEO-Copywriting-Blog-Posts-and-More-2048x1068.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Try my <em>free<\/em> AI-Powered <a href=\"https:\/\/www.ryrob.com\/ai-article-writer\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"AI Writer\">AI Writer<\/a> Tool to write free SEO-friendly blog posts in the click of a button.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/www.ryrob.com\/ai-article-writer\/\" target=\"_blank\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Generate Free AI Blog Posts\">Generate Free AI Blog Posts<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.wai417te0x33\"><strong>How to Choose the Right Blog to Guest Post For<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ll be honest with you, guest blogging (and doing it well) will be a lot of work. That\u2019s why it\u2019s essential that you only reach out to blogs &amp; publications that&#8217;ll actually help promote your blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your primary consideration is the type of blog or publication you want to write for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose blogs to pitch that have a similar audience to the one you\u2019re seeking to build<\/li>\n\n\n\n<li>Look for blogs and publications that clearly accept guest posts already (and allow a link or two)<\/li>\n\n\n\n<li>Aim for realistic prospects (i.e. you won&#8217;t guest write for Forbes without some existing credibility)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Remember that if you want to get real results in terms of promoting your blog through guest posting, relevance is everything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means if you\u2019re a personal finance blogger, you\u2019re not likely to get much traffic from guest blogging on a fashion blog\u2014nor are they too likely to accept a pitch from you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People interested in fashion might also be interested in cars, but they aren\u2019t being primed for that on a fashion blog. They aren\u2019t going to a fashion blog to learn about the best cars to buy. They\u2019re visiting the site because they want to learn about fashion. <strong>Make sure that your blog is relevant to the ones you want to write for.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another key factor is the size of the blog you\u2019re pitching to guest write for. Take these considerations into account during your research process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aim for a blog that\u2019s bigger than yours, but not so massive that you&#8217;re irrelevant to them<\/li>\n\n\n\n<li>Try to find a blog that is about 3 &#8211; 5 times the size of your own blog (using a tool like <a href=\"https:\/\/www.alexa.com\/siteinfo\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">Alexa<\/a>)<\/li>\n\n\n\n<li>Leverage any mutual connections you might have to get an introduction to the blogger<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Realistically, this size blog is much more likely to respond to your <a href=\"https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"outreach emails\">outreach emails<\/a> and accept a guest post from you. Though they may not have millions of readers, you\u2019re still getting a chance to connect with a larger group of readers than what you currently have today\u2014and you&#8217;ll be laying that necessary foundation of building a strong link profile for your blog.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.u6on6jr6rocq\"><strong>Pitching Ideas Your Host Blog Will Want to Use<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When coming up with pitch ideas for potential host blogs, remember to keep <em>their<\/em> style in mind. Pick the blog you want to write for first, and then come up with ideas that would fit into their image. Don\u2019t just come up with a generic idea and try to sell it to a hundred different blogs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22If+you+want+your+guest+blogging+pitch+to+succeed%2C+don%27t+just+send+a+generic+idea...+do+the+work+of+coming+up+with+a+great+topic%2C+in+their+style.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;If you want your guest blogging pitch to succeed, don&#039;t just send a generic idea... do the work of coming up with a great topic, in their style.&quot;\">\"If you want your guest blogging pitch to succeed, don't just send a generic idea... do the work of coming up with a great topic, in their style.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22If+you+want+your+guest+blogging+pitch+to+succeed%2C+don%27t+just+send+a+generic+idea...+do+the+work+of+coming+up+with+a+great+topic%2C+in+their+style.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Come up with custom-tailored pitch for your <a href=\"https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blogger outreach\">blogger outreach<\/a> efforts, because these are far more likely to be chosen by the host blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Take the time to <em>show<\/em> your prospects how your guest post will add value to their readers.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re not already familiar with a particular blog you want to come across and write for, take some time to read through their blog posts. Find out what their main message is, and come up with a few article topics that&#8217;ll help them with their greater mission\u2014by creating useful content for their readers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All blogs are more likely to turn down guest posts that don\u2019t fit into their overall vision (and editorial plans), but will be more willing to work with you on finessing a pitch if you show a clear understanding of their goals, tone and relevant topics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.iretk9u9mx1\"><strong>Tastefully Drive Traffic Back to Your Blog<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After getting approved to write a guest post, you&#8217;ll have a chance to promote your blog (tastefully and within reason) in your article.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"359\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Can-You-Link-to-Your-Own-Blog-From-a-Guest-Post-Screenshot.jpg\" alt=\"Can You Link to Your Own Blog From a Guest Post (Screenshot)\" class=\"wp-image-11053\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Can-You-Link-to-Your-Own-Blog-From-a-Guest-Post-Screenshot.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Can-You-Link-to-Your-Own-Blog-From-a-Guest-Post-Screenshot-300x120.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Can-You-Link-to-Your-Own-Blog-From-a-Guest-Post-Screenshot-768x306.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">In the guest post you write, find ways to tastefully weave in a link or two (when truly relevant) back to articles on your own blog that you&#8217;d like to rank in Google searches for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your host blog will also likely let you have a bio section at the end of your guest post, where you can talk about yourself more\u2014and link to your blog. If the host blog doesn&#8217;t allow you to have a bio or link back to your blog, I&#8217;d personally recommend moving on and pitching another site that&#8217;ll let you link to your site. In the end, this needs to be a fair value trade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.gtvmzfnjqryk\"><a name=\"email-marketing\"><\/a><strong>5. Use Email Marketing to Help Promote Your Blog<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You could be forgiven for thinking that email is going by the wayside, with all the emerging social media networks cropping up these days\u2014but <a href=\"https:\/\/www.ryrob.com\/email-marketing-bloggers\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"email marketing\">email marketing<\/a> remains a very vibrant source of traffic for many bloggers (myself included), even those that are just getting started and still have small email lists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s predicted that the number of email users is going to grow from <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">4.26 billion to 4.73 billion<\/a> by the end of 2026. Couple that with the evidence that blog posts are also 3.5 times more likely to get shared on social media by your email subscribers, and that&#8217;s a potent reason to invest in email marketing from day one with your blog.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"716\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0-1.png\" alt=\"How to Do Email Marketing for Your Blog (Explainer)\" class=\"wp-image-10746\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0-1.png 1280w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-300x168.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-1024x573.png 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-768x430.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">So, when you&#8217;re just getting started learning <a href=\"https:\/\/mailtrap.io\/blog\/email-marketing-strategy\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">how to build an email marketing strategy<\/a>, how do you keep a focus on using the channel to effectively promote your blog (and eventually profit)?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s look at some of the main ways email can help you bring readers <em>back<\/em> to your blog over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.akljqor864ws\"><strong>Begin List Building<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">List building is the act of collecting email subscribers from the pool of readers landing on your blog. The emails you send to your subscribers often contain things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New blog post announcements<\/li>\n\n\n\n<li>Additional content offerings (eBooks, downloadable worksheets, tools, upgrades)<\/li>\n\n\n\n<li>Announcements about paid product or service offerings you&#8217;re launching<\/li>\n\n\n\n<li>General updates about what&#8217;s going on with your blog<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Email is a smart way to connect with your readers too, because you\u2019re writing to a group of people who&#8217;ve already expressed interest in your content. They\u2019ve voluntarily signed up for your <a href=\"https:\/\/printify.com\/blog\/how-to-create-a-mailing-list\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">email list<\/a>, so they\u2019re already hyper-engaged with you. This is your self-selected <a href=\"https:\/\/www.ryrob.com\/how-to-find-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"target audience\">target audience<\/a> you can promote new blog posts to first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.p25x7dnckmcb\"><strong>The 3 Best Tools to Use for Your Blog Email Marketing<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Those running <a href=\"https:\/\/www.ryrob.com\/what-is-self-hosted-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"self-hosted WordPress\">self-hosted WordPress<\/a> for your blogs will need to find an <a href=\"https:\/\/en.wikipedia.org\/wiki\/Email_service_provider_(marketing)\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">email service provider<\/a> (also known as an ESP), because you won&#8217;t have email marketing as a built-in feature of your blog. An ESP offers bulk emailing services and is a necessary resource for a sustainable email marketing plan once you&#8217;ve grown beyond a few dozen email subscribers that you can no longer manage in a spreadsheet + GMail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many great email marketing tools to choose from, but my top choices are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a data-wpil=\"url\" href=\"https:\/\/partners.convertkit.com\/v6p7gmuyxlup\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer external\" data-wpel-link=\"external\">ConvertKit<\/a> (my favorite and what I use today)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.aweber.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">AWeber<\/a> (what I used several years ago)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sender.net\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Sender<\/a> (free for up to 2,500 subscribers)<\/li>\n\n\n\n<li><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">MailChimp<\/a> (free for less than 2,000 subscribers)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Email service providers do a lot of the background work for you, like managing your list of subscribers and helping you remain <a href=\"https:\/\/www.verticalresponse.com\/blog\/its-the-law-7-email-marketing-rules-you-should-know\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">compliant with CAN-SPAM<\/a> requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those just beginning to grow your email list can benefit most from using a free tool MailChimp. They allow you to use <em>most&nbsp;<\/em>of their features for free, with up to 2,000 subscribers. When you get close to surpassing the 2,000 subscriber mark, then my number one choice to go with from there is ConvertKit\u2014they&#8217;re built well for scale and have so many more useful features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a more detailed review of my favorite email services providers, check out my comparison of <a href=\"https:\/\/www.ryrob.com\/convertkit-vs-aweber-vs-mailchimp\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"ConvertKit vs AWeber vs Mailchimp\">ConvertKit vs AWeber vs Mailchimp<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.tr8s36dgva2z\"><strong>How to (Quickly) Grow Your Email List as a Blogger<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The best way to get new email subscribers to join your list, is with a compelling offer\u2014something you&#8217;re willing to give your (new) subscriber for free, in exchange for them joining your list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22If+you+want+readers+to+opt-in+and+join+your+email+list%2C+give+them+a+compelling+offer+that%27ll+convince+them+it%27s+worthwhile.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;If you want readers to opt-in and join your email list, give them a compelling offer that&#039;ll convince them it&#039;s worthwhile.&quot;\">\"If you want readers to opt-in and join your email list, give them a compelling offer that'll convince them it's worthwhile.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22If+you+want+readers+to+opt-in+and+join+your+email+list%2C+give+them+a+compelling+offer+that%27ll+convince+them+it%27s+worthwhile.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as a lead magnet, examples of my most effective sign up offers include things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free worksheets and fillable documents (like my <a href=\"https:\/\/www.ryrob.com\/blog-business-plan\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog business plan\">blog business plan<\/a> worksheet and <a href=\"https:\/\/www.ryrob.com\/blog-planner-template-printable\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"printable blog planner\">printable blog planner<\/a>)<\/li>\n\n\n\n<li>Free courses, whether delivered via email or video (like <a href=\"https:\/\/www.ryrob.com\/start-blogging-course\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"my free course\">my free course<\/a> on building a blog)<\/li>\n\n\n\n<li>Free templates (like my <a href=\"https:\/\/www.ryrob.com\/blog-post-template\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog post template\">blog post template<\/a> and <a href=\"https:\/\/www.ryrob.com\/content-marketing-calendar\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"editorial calendar template\">editorial calendar template<\/a>)<\/li>\n\n\n\n<li>Free eBooks (like my two free <a href=\"https:\/\/www.ryrob.com\/blogging-books\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blogging books\">blogging books<\/a>) \u2014 read my guide about <a href=\"https:\/\/www.ryrob.com\/how-to-write-an-ebook\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"how to write an eBook\">how to write an eBook<\/a><\/li>\n\n\n\n<li>Free consultation calls<\/li>\n\n\n\n<li>Discount codes or special offers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve used one of the three email marketing tools I recommend (above), then you&#8217;ll also be given either a small code snippet\u2014or easy to install plugin\u2014that you can use to integrate the tool with your WordPress blog. From there, when new subscribers sign up on your blog, that information will be passed automatically to your email marketing tool (and the subscriber will be added to your list).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use your email capture forms on several places across your blog including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In your blog\u2019s header<\/li>\n\n\n\n<li>In your blog\u2019s footer<\/li>\n\n\n\n<li>On dedicated landing pages (try out <a href=\"https:\/\/unbounce.grsm.io\/ryan-4\" target=\"_blank\" rel=\"nofollow sponsored noopener external noreferrer\" data-wpel-link=\"external\">Unbounce<\/a> to create high-converting landing pages)<\/li>\n\n\n\n<li>At the top (and bottom) of your blog posts<\/li>\n\n\n\n<li>In a pop-up window<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wherever readers are spending time on your blog, be sure to always have a relevant email signup offer close by.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.n4o7a8idmnqy\"><strong>How to Engage Your Email Subscribers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Growing your email list is more than just getting readers to sign up. It\u2019s even more important to keep current subscribers as engaged as possible after sign up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Subscribers that join your list and don&#8217;t hear from you for weeks&#8230; are likely to unsubscribe as soon as they get your next email, because they&#8217;re more likely to forget when (or how) they signed up for your emails\u2014which will undo the hard work you put into collecting subscribers in the first place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few things you can do to keep your emails more interesting to your subscribers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use storytelling in your emails<\/strong>: Many blogs use a newsletter to update their readers about what\u2019s happening behind the scenes. This could include personal details about your life or just news-related information about your blog\u2014and ideally some info that&#8217;s in addition to just the content you\u2019ve posted on your blog each week.<\/li>\n\n\n\n<li><strong>Nail your email subject line<\/strong>: Subscribers won\u2019t open emails with headings that are uninteresting or misleading. Knowing what kind of subject line to use, goes back to knowing your target audience. Your audience may respond best to humor, or they may prefer something more informational and straightforward.<\/li>\n\n\n\n<li><strong>Keep it simple<\/strong>: People only have so much time to read their emails. Spare them a long, boring email and deliver effective, to-the-point content with a call-to-action of clicking through to read more if they&#8217;re interested in the subject matter at hand.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Getting a strong financial return from your <a href=\"https:\/\/www.ryrob.com\/email-marketing-bloggers\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog email marketing\">blog email marketing<\/a> efforts doesn&#8217;t need to take weeks, months or years, either.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you can genuinely connect with the readers on your email list, then you can work directly with them on problem-solving their greatest challenges. Those experiences (and insights) can lead to a future book, online course, podcast, product, consulting\/coaching opportunity and even more <a href=\"https:\/\/www.ryrob.com\/make-money-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"ways to monetize your blog\">ways to monetize your blog<\/a> audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.lw0qiyrbx09w\"><a name=\"social-media\"><\/a><strong>6. Grow Your Social Media Presence (Where it Matters)<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"565\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Best-Use-Social-Media-as-a-Blogger-Screenshot.jpg\" alt=\"How to Best Use Social Media as a Blogger (Screenshot)\" class=\"wp-image-11055\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Best-Use-Social-Media-as-a-Blogger-Screenshot.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Best-Use-Social-Media-as-a-Blogger-Screenshot-300x177.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Best-Use-Social-Media-as-a-Blogger-Screenshot-768x452.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Social media is another extremely effective way to promote. Be warned though, social media is <em>not as easy<\/em>&nbsp;for blog promotion as it once was.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platforms like Facebook and Instagram offer paid boosting opportunities, but free organic engagement is much harder to come by these days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s not to say that social media isn\u2019t profitable for bloggers. It\u2019s still a great way to grow your brand\u2014but expectations need to be set carefully. It just means that you\u2019re going to have to spend precious time cultivating your social media presence (on the right networks) if you want to make a real impact in terms of driving traffic back to your blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That\u2019s why I recommend picking only 1 or 2 social media channels to invest your energy in.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unless you\u2019re paying someone to manage your social media accounts and spend a healthy amount of time <a href=\"https:\/\/www.ryrob.com\/how-to-find-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"engaging with your target audience\">engaging with your target audience<\/a> on multiple platforms, you\u2019ll more than likely be spread way too thin thin trying to keep up with every type of social media (including <a href=\"https:\/\/blog.beaconstac.com\/2019\/04\/best-qr-code-generator-how-to-select-the-right-qr-code-generator\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">making a QR code<\/a> and printing up stickers for your local social media campaign)\u2014alongside running your entire blog too. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media platforms help bloggers learn a lot more about their target audience, in addition to generating high quality social media leads for your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, because what&#8217;s working <em>today<\/em> in terms of learning how to promote your blog on social media is dramatically different from platform to platform, we&#8217;re going to break this down one social network at a time, starting with Pinterest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.e6h5j4h5pao4\"><strong>How to Promote Your Blog on Pinterest<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"520\" height=\"419\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Pinterest-Feed-Screenshot-Example.jpg\" alt=\"Pinterest Feed Screenshot (Example)\" class=\"wp-image-11056\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Pinterest-Feed-Screenshot-Example.jpg 520w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Pinterest-Feed-Screenshot-Example-300x242.jpg 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Pinterest<\/a> is one of the more valuable social media platforms for new bloggers to maximize their return on today. The platform has <a href=\"https:\/\/business.pinterest.com\/en-gb\/audience\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">498 million<\/a> monthly active users, making it one of the most popular social media platforms on the market today\u2014especially if you reach an audience that skews more toward women, as they <a href=\"https:\/\/www.statista.com\/statistics\/248168\/gender-distribution-of-pinterest-users\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">have a 76.2% female user base<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most appealing things about Pinterest, is the life expectancy of a pin. While a tweet on X or post on Facebook has a very short life span (minutes or hours), pins on Pinterest can last for months. You\u2019ll likely see the most engagement in the first week of a pin\u2019s life, but the magical thing about Pinterest, is that a pin can re-emerge months or even years later and regain popularity\u2014thus promoting your blog and driving traffic in the process. This is far less likely on X, Facebook or LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some quick tips on helping to get started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create a business account with Pinterest<\/strong>: Creating a business account allows you to view your account\u2019s analytics and see how your pins perform in terms of impressions &amp; clicks over time. This information is pivotal in learning how well you\u2019re promoting your blog on Pinterest.<\/li>\n\n\n\n<li><strong>Design Images for Pinterest<\/strong>: Pinterest will grab images from your blog post to use as the featured image on a pin if you just paste in the link to an article. However, for the best results, you should make an image specifically designed for Pinterest. A 2:3 aspect ratio is best and the image should include recognizable branding from your blog. Include this image within your blog post, so others can use it when they pin your content. You can use premium design tools like Adobe Photoshop or free ones like <a href=\"https:\/\/canva.7eqqol.net\/OJA2Z\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer external\" data-wpel-link=\"external\">Canva<\/a> for creating these images, which has ready to use templates for Pinterest-sizes images you can share on your account.<\/li>\n\n\n\n<li><strong>Use Pinterest SEO<\/strong>: Like when optimizing content for Google, Pinterest also has its own algorithm powering how they recommend content to their users. To rank higher on Pinterest, try using SEO best practices like writing catchy headlines that include your target keyword phrases and crafting helpful descriptions. Claim your website on your Pinterest account, <a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/rich-pins\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">enable rich pins<\/a>, commit to pinning consistently (expect a return over the course of weeks or months) and of course make sure you&#8217;re doing smart <a href=\"https:\/\/www.youtube.com\/watch?v=NiIk093vr9w\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Pinterest keyword research<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.w0pvkw542nb4\"><strong>How to Promote Your Blog on Facebook<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"572\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Facebook-App-on-iPhone-and-Desktop-Screenshot-and-Example-for-Promotion.jpg\" alt=\"Facebook App on iPhone and Desktop (Screenshot) and Example for Promotion\" class=\"wp-image-11057\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Facebook-App-on-iPhone-and-Desktop-Screenshot-and-Example-for-Promotion.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Facebook-App-on-iPhone-and-Desktop-Screenshot-and-Example-for-Promotion-300x179.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Facebook-App-on-iPhone-and-Desktop-Screenshot-and-Example-for-Promotion-768x458.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">With <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">3 billion monthly active users<\/a>, Facebook hardly needs an introduction. The biggest selling point for using Facebook to promote your blog is the large volume of people that use it. That\u2019s a HUGE amount of activity for one platform, and it allows you to reach a giant audience of potential blog readers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest drawback to Facebook is the lack of reach you have on the platform\u2014especially if you\u2019ve just created a new group or business page. Facebook severely limits your visibility if your page is not quickly gaining a lot of momentum. If people aren\u2019t highly engaged from the start, Facebook is not likely to show your content to many users on their feeds&#8230; unless you&#8217;re willing to put some advertising dollars behind boosting your posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are still ways to attract real organic traffic from Facebook though, and I\u2019ll talk about a few of those here. Paying for promotion is also an option, but for now, let\u2019s focus on the free blog promotion strategies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Join groups in your niche<\/strong>: One of the best ways to promote your blog on Facebook, is to join relevant groups that already exist to discuss topics within your niche. Make sure that the groups that you join allow you to promote your blog before joining though, otherwise, you&#8217;ll get quickly booted. It\u2019s also important to engage with other people\u2019s posts and interact before you start sharing your own content. You don\u2019t want to come across as a spammer and you\u2019ll likely lose their interest if this is your only contribution.<\/li>\n\n\n\n<li><strong>Start your own group<\/strong>: Instead of only joining other people\u2019s groups on Facebook, you may want to consider starting one of your own (where you get to make the rules and guide the discussion). Think about what kind of group you would want to make, to attract your target audience. What would get them excited? Once you\u2019ve figured that out, launch a group and start building community.<\/li>\n\n\n\n<li><strong>Start a business page<\/strong>: Start a <a href=\"https:\/\/www.facebook.com\/business\/pages\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Facebook business page<\/a> that includes all your blog\u2019s information, including a link back to your blog. Facebook will give you access to your page\u2019s analytics, so you can see how many people are viewing and interacting with your posts, as well as your rate of engagement.<\/li>\n\n\n\n<li><strong>Engage your audience<\/strong>: Once you\u2019ve started growing an audience, keep them engaged with regular content. This could include funny memes, updates about your blog, video walkthroughs, and breaking news about your niche. Consider including questions in your Facebook posts too, to get people to respond and remain engaged.<\/li>\n\n\n\n<li><strong>Respond to comments<\/strong>: If people are leaving comments on your Facebook posts, try to respond to them as quickly as possible. Comments signal to Facebook that your post is getting attention, so you want to encourage commenting as much as possible\u2014which can trigger their algorithm to surface your post more widely in people&#8217;s news feeds.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.z0e2mafu9p5b\"><strong>How to Promote Your Blog on Instagram<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"778\" height=\"529\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Use-Instagram-as-a-Blogger-Social-Promotion-Image-of-App-and-Table.jpg\" alt=\"How to Use Instagram as a Blogger (Social Promotion) Image of App and Table\" class=\"wp-image-11060\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Use-Instagram-as-a-Blogger-Social-Promotion-Image-of-App-and-Table.jpg 778w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Use-Instagram-as-a-Blogger-Social-Promotion-Image-of-App-and-Table-300x204.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Use-Instagram-as-a-Blogger-Social-Promotion-Image-of-App-and-Table-768x522.jpg 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Instagram is an image-rich social media platform that&#8217;s continued to gain traction since its launch in 2010. Instagram has about <a href=\"https:\/\/www.statista.com\/topics\/1882\/instagram\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">2 billion people using the app each month<\/a>, and users spend an average of 24 minutes per day on the platform\u2014which makes this a great destination, especially if your content is visual in nature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One interesting thing about Instagram, is that it attracts men and women at a nearly equal rate\u2014<a href=\"https:\/\/www.statista.com\/statistics\/530498\/instagram-users-in-the-us-by-gender\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">55.7% female and 44.3% male<\/a>. This is a big difference when you compare it to Pinterest which has a 76% female user base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like with Facebook (which happens to also own Instagram), it can be difficult to get free organic traffic, though. Unlike on Facebook, however, you do have a bit more control over your audience. You can connect directly with like-minded people by following people in your niche, engaging and easily messaging with them. To find these like-minded people, simply search popular hashtags in your niche. Once you find accounts similar to yours, you can follow them and they may follow you back and lead to eventual collaborations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few more actionable tips to help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make the best of your Instagram bio<\/strong>: Unless you have 10,000+ followers, Instagram doesn\u2019t allow you to use links directly in your stories or photos. That\u2019s why it\u2019s so important to use your bio to link to your blog as you&#8217;re growing your following. Instagram doesn\u2019t give you a lot of space to introduce yourself, so make the most of the space you\u2019re given. Your bio is a good way for people to learn about who you are. Be specific about what you do and what your blog is about\u2014bonus points if you include a call to action to direct followers to your blog from your bio.<\/li>\n\n\n\n<li><strong>Use a link tree<\/strong>: Since you\u2019re only able to include one link in your Instagram bio, many people choose to use a <a href=\"https:\/\/linktr.ee\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">link tree<\/a> as their one allotted link. Using this free tool allows you to include several links to different destinations. If you have a store, multiple specific blog posts that just came out, or a YouTube channel you also want to promote, they can all be listed using link tree.<\/li>\n\n\n\n<li><strong>Post high quality and eye-catching images<\/strong>: Since Instagram is so image-rich, it\u2019s nearly impossible to grow a following without high quality images that&#8217;ll capture the attention of your followers. If you don\u2019t have a cell phone that takes great photos, you may want to consider using a good digital camera to take your photos. Your pictures can show behind the scenes of your blog, tease upcoming content and give beautiful snapshots of things you\u2019re working on.<\/li>\n\n\n\n<li><strong>Engage with other users<\/strong>: One way to grow a following on Instagram, is to regularly interact with other Instagram users. Follow, like and comment on other people\u2019s accounts regularly and you should start to build relationships with real people. Find a hashtag that you\u2019re interested in and spend twenty minutes liking and commenting on other people\u2019s posts. There\u2019s a good chance that you\u2019ll get engagement in return from at least a small portion of the people.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you want more advice on growing your Instagram influence, check out Wishpond&#8217;s guide to <a href=\"https:\/\/blog.wishpond.com\/post\/115675437303\/how-to-get-more-likes-on-instagram\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">getting more likes on Instagram<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.iugzw4ggbfb4\"><strong>How to Promote Your Blog on X (formerly Twitter)<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"496\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Use-Twitter-to-Grow-Your-Blog-Screenshot-of-Twitter-Feed.jpg\" alt=\"How to Use Twitter to Grow Your Blog (Screenshot of Twitter Feed)\" class=\"wp-image-11061\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Use-Twitter-to-Grow-Your-Blog-Screenshot-of-Twitter-Feed.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Use-Twitter-to-Grow-Your-Blog-Screenshot-of-Twitter-Feed-300x155.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Use-Twitter-to-Grow-Your-Blog-Screenshot-of-Twitter-Feed-768x397.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">X (now Twitter) doesn\u2019t have quite the activity level that Instagram and Facebook boast. It has about <a href=\"https:\/\/www.statista.com\/topics\/737\/twitter\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">415 million monthly users<\/a>, putting it on about the same level as Pinterest. That\u2019s still a huge population of people to work with, and for those who love X, an excellent place to connect with your potential audience (and promote your blog).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to figure out whether your blog niche fits X, consider these statistics. A whopping <a href=\"https:\/\/blog.hootsuite.com\/twitter-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">56% of X users<\/a> recently ranked &#8220;following the news&#8221; as their #1 reason to use this social media platform. If your blog is related to news, business, politics, entertainment, new technology, or sports\u2014X will likely be a good fit to promote your blog. Other niche topics can also do very well on X, so be sure to do your research to see if there&#8217;s an active community for you to start interacting with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">X can also be hugely beneficial in <a href=\"https:\/\/www.ryrob.com\/drive-traffic-website\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"driving traffic to your blog\">driving traffic to your blog<\/a>, because users are conditioned to expecting that most tweets will contain a link\u2014and your followers can retweet your tweets, thus amplifying them to their own audience. If you\u2019ve written something that resonates with your audience, your tweet can be quickly passed on to new accounts through viral re-sharing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.xhx4ocuxfbw6\"><strong>Using X to Generate New Content Ideas for Your Blog<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, you can use X to easily come up with <a href=\"https:\/\/www.ryrob.com\/blog-post-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"new content ideas\">new content ideas<\/a> for your blog. This platform can give you an up-to-date look into the thoughts and ideas that have people\u2019s attention at the moment. What\u2019s trending right now? What kind of tweets are getting retweeted again and again? Use that information to attract the type of audience that you want.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>By all means, use hashtags<\/strong>: Using hashtags can reportedly lead to 100% more engagement on your content. However, you should only use one or two hashtags, or you risk lowering engagement again as the tweets will look more like spam than a genuine message.<\/li>\n\n\n\n<li><strong>Use videos too<\/strong>: X is largely known for being a text-based platform, but images and videos are also important. It\u2019s been reported that people watch 2 billion videos on X each day, and they&#8217;re one of the most engaging content formats that&#8217;ll pop up in a user&#8217;s feed.<\/li>\n\n\n\n<li><strong>Be careful with automated tweets<\/strong>: <a href=\"https:\/\/help.twitter.com\/en\/rules-and-policies\/twitter-automation\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">X rolled out some new rules<\/a> in the last few years to reduce the amount of spam that was circulating on its platform. These new rules prohibit X users from posting the same content to multiple accounts. You\u2019re also prohibited from posting duplicate content, multiple times on a single account.<\/li>\n\n\n\n<li><strong>Use <a href=\"https:\/\/clicktotweet.com\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">ClicktoTweet<\/a> links in your article<\/strong>: A neat feature of X is allowing sentences or phrases to be tweeted directly from your blog post. Here\u2019s an example of what that looks like from within my in-depth guide about <a href=\"https:\/\/www.ryrob.com\/how-start-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"starting a successful blog\">starting a successful blog<\/a> this year:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"602\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-05-at-9.58.16-AM.png\" alt=\"Click to Tweet Plugin for WordPress (to Encourage Social Sharing) Screenshot\" class=\"wp-image-10749\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-05-at-9.58.16-AM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-05-at-9.58.16-AM-300x113.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-05-at-9.58.16-AM-1024x385.png 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-05-at-9.58.16-AM-768x289.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-05-at-9.58.16-AM-1536x578.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Now, we&#8217;re going to talk about promoting your blog on the newest trending social media app&#8230; TikTok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.tb5rvawdd4gm\"><strong>How to Promote Your Blog on TikTok<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"596\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/TikTok-Social-Media-App-Screenshot-and-Graphic-in-Use-to-Promote-Your-Blog.jpg\" alt=\"TikTok Social Media App Screenshot and Graphic in Use to Promote Your Blog\" class=\"wp-image-10789\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/TikTok-Social-Media-App-Screenshot-and-Graphic-in-Use-to-Promote-Your-Blog.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/TikTok-Social-Media-App-Screenshot-and-Graphic-in-Use-to-Promote-Your-Blog-300x199.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/TikTok-Social-Media-App-Screenshot-and-Graphic-in-Use-to-Promote-Your-Blog-768x509.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve included <a href=\"https:\/\/www.tiktok.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">TikTok<\/a> on my list of social media platforms you can use to promote your blog, primarily because it\u2019s so new and it reaches a very specific demographic of Millennials and younger people. While you&#8217;ll find TikTok users that range the spectrum of age, your primary users are going to be in the Gen Z and Millennial crowds (think about 15 to 30 years old).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s exciting about TikTok? For one, it\u2019s a new way to connect with people that&#8217;s still getting a lot of buzz and momentum. It\u2019s a platform made entirely of short videos\u2014many of which are just funny. It\u2019s one of the fastest-growing platforms globally and has over <a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">1.5 billion monthly users<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only time can tell if TikTok is a flash in the pan, but statistics seem to indicate that it\u2019s not. It continues to be downloaded at a steady increase, and so far there have been over 4 billion total downloads. It\u2019s also estimated that users spend an average of <em>52 minutes<\/em> per day on the platform, which is very high for a social media app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because TikTok is relatively new, there aren\u2019t a ton of statistics showing how much traffic it drives. However, there are quite a few brands that have used TikTok successfully in their promotion plans already. For example, the holiday business based in the UK, Hoseasons partnered with TikTok&nbsp;and saw a <a href=\"https:\/\/www.tiktok.com\/business\/en\/inspiration\/hoseasons-tiktok-success-story\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">156% increase in click-through rate<\/a> while driving a large volume of traffic to their website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to try using TikTok to help, here are a few ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create fun content<\/strong>: Create short videos on your TikTok account that show off your personality and catch people\u2019s attention. If people find you funny or relatable, there\u2019s a better chance that they\u2019ll be interested enough to check out your blog and learn more about you.<\/li>\n\n\n\n<li><strong>Start a hashtag challenge<\/strong>: Like many influencers, you can try to get your own challenge trending. Think of something that connects to both your blog\u2019s brand and your audience&#8217;s desires\u2014then strategize on how to create a video that&#8217;ll entertain them. Challenge people to make or recreate a similar video with your branded hashtag.<\/li>\n\n\n\n<li><strong>Reach out to TikTok influencers<\/strong>: There are a lot of people who&#8217;ve already become TikTok famous. Many of these people are ordinary people that found a way to connect with an audience and have built a massive following. Consider teaming up with a TikTok influencer if your blog is something they&#8217;d be interested in collaborating with.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.s41p2gwtttcr\"><strong>Final (General) Guidelines for Promoting Your Blog on Social Media<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some general guidelines you should always follow when using social media to promote your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These rules apply to almost every platform, so lean into these suggestions regardless which social network(s) you decide to use for promoting your blog.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Link to your social media accounts<\/strong>: Place easily recognizable social media icons around the pages of your blog (to encourage following) and strategically within your blog posts (to encourage sharing). Make it easy for people to find your social media accounts. If you use several social media platforms, use them to link to each other. For example, you can include a link to your X account on your Facebook page. You can also include a link in your emails to your email subscribers. Think about it like you\u2019re creating a network for your blog, making it as easy as possible for people to follow what you\u2019re doing.<\/li>\n\n\n\n<li><strong>Use proper images and sizes<\/strong>: A major part of successful blog promotion is visual. People connect with images and videos that they find appealing. One of your strategies for promoting your blog is understanding the correct image sizes and resolutions. For example, vertical images tend to do better on Pinterest. It takes a bit more time to custom create images for each platform, but your rate of engagement is likely to be much higher when images are correctly sized for optimal engagement. If you\u2019re unsure of best sizing practices, Sprout Social maintains and up-to-date guide on <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-image-sizes-guide\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">proper image sizes for each type of social media<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.5d0y6jzctbiu\"><a name=\"make-content-shareable\"><\/a><strong>7. Make Your Content Shareable<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Part of your job as the chief promotor of your blog, is to make content that\u2019s easy to share. Not only do you need to get readers to your blog posts, but you also have to make those blog posts great enough that your readers will be encouraged to share them with other people in their networks.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"597\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Create-Shareable-Blog-Content-Screenshot-of-Writing.jpg\" alt=\"How to Create Shareable Blog Content (Screenshot of Writing)\" class=\"wp-image-11062\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Create-Shareable-Blog-Content-Screenshot-of-Writing.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Create-Shareable-Blog-Content-Screenshot-of-Writing-300x187.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Create-Shareable-Blog-Content-Screenshot-of-Writing-768x478.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Here are some pointers to help you create shareable content that&#8217;s designed to attract more readers:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.k0fnko2wec0j\"><strong>Make Your Content Easy to Digest and Understand<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The complexity of your blog post, is somewhat dependent on who your audience is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re writing a tech blog for techies, your writing will obviously be more technical. You may turn off people who aren\u2019t as familiar with technology, but you\u2019ll be writing to your target audience\u2014so you&#8217;re still doing the right thing by carving out a clear style.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Always keep your target audience in mind, and ask yourself if the content you\u2019re writing fits them.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For most blogs, a good rule of thumb is to \u201c<a href=\"https:\/\/expresswriters.com\/successful-web-content-reading-levels-aim\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">write to an 8th-grade level<\/a>.\u201d That may sound condescending at first, but writing on the Internet is different than print writing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When reading online, people tend to skip around, skim and look for key points &amp; headers. That\u2019s why it\u2019s necessary to avoid long walls of text with no spacing, images or dividers to break the content up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clear headers, shorter paragraphs and well-defined sections are the key to making your writing accessible. Use this post as an example \ud83d\ude42<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.79x3xtejp9f\"><strong>Use Titles That are Interesting (or Help With a Clear Pain Point)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m not a big fan of clickbait article titles, but there <em>is<\/em> an art to <a href=\"https:\/\/www.ryrob.com\/how-to-write-a-headline\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"writing effective headlines\">writing effective headlines<\/a> that encourage readers to click through and come to your blog.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Need Catchy Blog Title Ideas?<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.ryrob.com\/blog-title-generator\/\" data-wpel-link=\"internal\" rel=\"follow\"><img decoding=\"async\" width=\"900\" height=\"479\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/06\/Blog-Title-Generator-Tool-AI-Powered-SEO-Blog-Titles-Screenshot-of-Tool.jpg\" alt=\"Blog Title Generator Tool (AI-Powered) SEO Blog Titles Screenshot of Tool\" class=\"wp-image-17030\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/06\/Blog-Title-Generator-Tool-AI-Powered-SEO-Blog-Titles-Screenshot-of-Tool.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/06\/Blog-Title-Generator-Tool-AI-Powered-SEO-Blog-Titles-Screenshot-of-Tool-300x160.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/06\/Blog-Title-Generator-Tool-AI-Powered-SEO-Blog-Titles-Screenshot-of-Tool-768x409.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Try my <em>free<\/em> AI-Powered <a href=\"https:\/\/www.ryrob.com\/blog-title-generator\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Blog Title Generator Tool\">Blog Title Generator Tool<\/a> to get dozens of SEO-friendly headline ideas to make your blog posts stand out today.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/www.ryrob.com\/blog-title-generator\/\" target=\"_blank\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Get Title Ideas\">Get Title Ideas<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Primarily, you want to use <a href=\"https:\/\/www.ryrob.com\/blog-seo\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"smart SEO strategies\">smart SEO strategies<\/a> when writing your article titles\u2014so that searchers find your headline to be the most appealing. That being said, you also want your title to be attractive to people who may come across a link to your blog post on a social media platform or in a forum. I talk much more about this in my <a href=\"https:\/\/www.ryrob.com\/how-write-blog-post\/#blog-headline\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"guide to writing a blog post\">guide to writing a blog post<\/a>, but here are some of the main takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use numbers<\/strong>: Numbers visually stand out in a title. Whether you\u2019re doing a round-up post or just including the year, this can make your headline noticeable.<\/li>\n\n\n\n<li><strong>Include your keyword or keyword phrase<\/strong>: Use your target keyword in your headline, so your audience knows exactly what you\u2019re writing about\u2014and to help your longer-term SEO ranking ability.<\/li>\n\n\n\n<li><strong>Make your headline interesting<\/strong>: Will people be likely to click on your post when they see your headline? Will they want to share it on Facebook, X, or in their <a href=\"https:\/\/napoleoncat.com\/blog\/instagram-dms\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Instagram messages<\/a> or stories?<\/li>\n\n\n\n<li><strong>Include a paint point in your headline<\/strong>: Give people a reason to click on your links. Use your headline to show them how your blog post is going to help them solve a clear problem or challenge.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re still unsure about how to write a compelling headline, then look to your competitors for inspiration. Be careful never to copy or use an exact title that a competitor already has, but it&#8217;s smart to draw inspiration from what&#8217;s clearly <em>already<\/em> working well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"learn-from-analytics\"><\/a><strong>8. Learn From Your Analytics (to Promote Your Blog Better)<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"977\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0-2.png\" alt=\"Using Blog Analytics to Learn About Your Readers (and Better Promote Your Content)\" class=\"wp-image-10750\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0-2.png 1280w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0-2-300x229.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0-2-1024x782.png 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0-2-768x586.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">In its most simple form, analytics is <em>anything<\/em> that gives you insights into your blog\u2019s performance. As you look at your analytics platform, you can glean a lot of important information about what is and isn\u2019t working when it comes to promoting your blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Google Analytics<\/a> is the most popular free platform for gathering insights about your blog, but there are other things you can study as well. For instance, if you run a pop-up tool for email subscriptions on your blog you can study its success.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many people saw the pop-up (impressions)?<\/li>\n\n\n\n<li>How many of those people subscribed after seeing it?<\/li>\n\n\n\n<li>How many of those new subscribers remain engaged on your list?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Clearly, you can also use analytics after you\u2019ve grown your email subscriber list. Most email marketing tools will give you insights into things like your open rate and click-through rate.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which emails are people opening and which ones are they discarding?<\/li>\n\n\n\n<li>How many people unsubscribed after opening your email?<\/li>\n\n\n\n<li>Which A\/B tested headlines performed better with your audience?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This kind of data will help you understand more about your blog audience and better calibrate for more successful blog promotion in the long run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in using your analytics as part of your promotion plan, here are some of my best recommendations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.4279y7et97hh\"><strong>Set up (and Use) Google Analytics<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Those of you who aren\u2019t already using <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Google Analytics<\/a> will benefit greatly from this free tool.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"470\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Use-Google-Analytics-to-Learn-About-Your-Blog-Readers.jpg\" alt=\"How to Use Google Analytics to Learn About Your Blog Readers\" class=\"wp-image-11067\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Use-Google-Analytics-to-Learn-About-Your-Blog-Readers.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Use-Google-Analytics-to-Learn-About-Your-Blog-Readers-300x147.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Use-Google-Analytics-to-Learn-About-Your-Blog-Readers-768x376.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll explore other tools I recommend further in this guide, but I want to zoom in on this one first. Google Analytics allows you to learn pivotal information about your blog\u2019s visitors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can learn what blog posts are attracting attention and which ones aren\u2019t<\/li>\n\n\n\n<li>You can identify your exact sources of traffic for your individual blog posts<\/li>\n\n\n\n<li>You can even see which keywords people are searching for before clicking through to your blog<\/li>\n\n\n\n<li>You can monitor average session duration (to see how long readers stick around)<\/li>\n\n\n\n<li>You can get in-depth insights about who your audience is, where they&#8217;re from and much more<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics will also give you useful data about what your blog\u2019s bounce rate is, where traffic is coming from and much, much more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.n9snb5t9mn0u\"><strong>Study Your Social Media Analytics<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you opt for a business account on X, Instagram, Facebook, or Pinterest, these platforms will give you extremely helpful analytics about how your content is performing. See my recent X analytics here:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"507\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Twitter-Social-Media-Analytics-for-Ryan-Robinson-ryrob-Blog.jpg\" alt=\"Twitter Social Media Analytics for Ryan Robinson ryrob Blog\" class=\"wp-image-11068\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Twitter-Social-Media-Analytics-for-Ryan-Robinson-ryrob-Blog.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Twitter-Social-Media-Analytics-for-Ryan-Robinson-ryrob-Blog-300x158.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Twitter-Social-Media-Analytics-for-Ryan-Robinson-ryrob-Blog-768x406.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Google Analytics will always tell you when you receive traffic from a social media site, but the individual social media platforms can tell you how well an individual post is performing\u2014or give you general trend lines on how your content is performing over longer periods of time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine that you posted a pin on Pinterest and it resulted in a higher than average number of clicks. You can go back and figure out why a particular post worked better than another:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Was it the image design?<\/li>\n\n\n\n<li>Was your description better?<\/li>\n\n\n\n<li>Did you pick a topic that was trending?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Even if it didn\u2019t result in an uptick in link clicks, Pinterest will tell you if people selected a close up of your pin. These insights are priceless because they give you a real idea of what your audience wants more of.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.ho49iccv847m\"><strong>Pair Your Analytics with A\/B Testing<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Few bloggers make it to being successful without a lot of experimentation along the way.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"566\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/A-B-Testing-Example-for-Better-Promoting-Your-Blog-Content.jpg\" alt=\"A-B Testing Example for Better Promoting Your Blog Content\" class=\"wp-image-11069\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/A-B-Testing-Example-for-Better-Promoting-Your-Blog-Content.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/A-B-Testing-Example-for-Better-Promoting-Your-Blog-Content-300x177.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/A-B-Testing-Example-for-Better-Promoting-Your-Blog-Content-768x453.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">When you first <a href=\"https:\/\/www.ryrob.com\/how-start-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"start blogging\">start blogging<\/a>, your content promotion efforts can feel like a bit of a scattershot. There\u2019s not enough data to make an informed decision about what\u2019s working and what&#8217;s not&#8230; that\u2019s one of the reasons I love A\/B testing so much.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B testing, sometimes called <a href=\"https:\/\/en.wikipedia.org\/wiki\/A\/B_testing\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">split testing<\/a>, simply means trying two different versions, variations or methods, to see which one gets better results. You can use split testing with almost anything.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can use it to see which pop up results in the most email subscribers<\/li>\n\n\n\n<li>Which time of day works best for posting<\/li>\n\n\n\n<li>What types of headlines people click most, and so on<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pinterest users often post more than one pin per blog post, just to see which one performs better\u2014and that&#8217;s a form of A\/B testing as long as you&#8217;re making informed decisions based on the conclusions you gather.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if your blog is already successful, you can still likely improve your results with thoughtful split testing. Never stop optimizing your blog for even better results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.w686f924z87j\"><a name=\"interact-with-audience\"><\/a><strong>9. Interact With Your Audience<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"634\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/The-Importance-of-Interacting-with-Your-Blog-Audience.jpg\" alt=\"The Importance of Interacting with Your Blog Audience\" class=\"wp-image-11071\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/The-Importance-of-Interacting-with-Your-Blog-Audience.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/The-Importance-of-Interacting-with-Your-Blog-Audience-300x198.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/The-Importance-of-Interacting-with-Your-Blog-Audience-768x507.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The sooner you realize that a core purpose of your blog (should be) to help people\u2014and touch their lives in a meaningful way, the quicker you&#8217;ll be able to promote your blog content in a way that&#8217;s authentic, meaningful and invites your readers to&nbsp;<em>crave<\/em> interaction with you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The more you engage with your audience and bring them into the conversation, the more they\u2019ll engage with you.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is true on your social media accounts, as well as right on your blog. Here are a few of my tried and true ways to help increase your blog\u2019s engagement\u2014and position it well for encouraging your readers to promote your blog on your behalf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.wfdwwkt1w9o2\"><strong>Make it Easy for Readers to Comment on Your Blog<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t make it difficult for people to leave a comment on your blog posts. That means, if you&#8217;re running your blog on WordPress, be sure to enable comments on your posts. If you&#8217;re using a <a href=\"https:\/\/www.ryrob.com\/free-blogging-sites\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"free blog platform\">free blog platform<\/a> (like Wix or Squarespace), then make sure you turn that feature on in your settings.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"663\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Blog-Comments-Section-Screenshot.jpg\" alt=\"Blog Comments Section Screenshot\" class=\"wp-image-11072\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Blog-Comments-Section-Screenshot.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Blog-Comments-Section-Screenshot-300x207.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Blog-Comments-Section-Screenshot-768x530.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Some readers may want to leave a comment asking you an important question (that could fuel the idea for a new blog post topic to write about), but they won\u2019t spend a long time searching for the comments section if it&#8217;s buried somewhere deep down the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Position your comments section immediately after your blog post ends, so they don\u2019t have to work hard to comment and engage with you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.nr74iyoag6j\"><strong>Respond to the Comments on Your Blog<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Take it from me, your readers want to feel like they can reach out and make a connection with the person behind the blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If people are taking the time out of their day to ask a meaningful question in a comment on your blog, then it&#8217;s a great investment to find the time to respond (and answer their question, if applicable).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"695\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Example-of-Engaging-Blog-Readers-in-the-Comments-Section-Screenshot.jpg\" alt=\"Example of Engaging Blog Readers in the Comments Section (Screenshot)\" class=\"wp-image-11073\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Example-of-Engaging-Blog-Readers-in-the-Comments-Section-Screenshot.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Example-of-Engaging-Blog-Readers-in-the-Comments-Section-Screenshot-300x217.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Example-of-Engaging-Blog-Readers-in-the-Comments-Section-Screenshot-768x556.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">With over 9,000 comments here on my blog, I&#8217;ve worked hard to respond to every question I&#8217;ve gotten over the past 6+ years. Sure, it takes time&#8230; but that&#8217;s some of the most rewarding, meaningful work I get the pleasure of doing with my readers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.9oi51hrn1p22\"><strong>Ask Your Audience Questions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Help your blog readers feel like they\u2019re part of your process by asking them questions within your article\u2014or at the very end of a blog post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=Want+your+blog+audience+to+feel+like+part+of+the+conversation%3F+Ask+them+questions+in+your+posts%2C+then+engage+with+everyone+that+comments.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Want your blog audience to feel like part of the conversation? Ask them questions in your posts, then engage with everyone that comments.\">Want your blog audience to feel like part of the conversation? Ask them questions in your posts, then engage with everyone that comments.<\/a><\/div><a href=\"https:\/\/x.com\/share?text=Want+your+blog+audience+to+feel+like+part+of+the+conversation%3F+Ask+them+questions+in+your+posts%2C+then+engage+with+everyone+that+comments.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People like the opportunity to share their own thoughts and insights\u2014which often leads to ideas, tactics or feedback that you hadn\u2019t thought of on your own. It\u2019s also a great opportunity to learn more about what people want from your blog and where you might have some room for better solving their needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.oyqvchsa0n89\"><strong>Identify How to Best Help Your Audience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most bloggers <a href=\"https:\/\/www.ryrob.com\/how-to-write-about-me-page\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"write an About Me page\">write an About Me page<\/a> (like <a href=\"https:\/\/www.ryrob.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"mine\">mine<\/a>) or have a <em>start here<\/em> section, but are you using those pages to your best advantage?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your about page is a golden opportunity to tell a story about who you are, why you started your blog and gives the space to show your readers why they should care about your blog.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"462\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Ryan-Robinson-About-Page-Screenshot-Example-of-Blog-Promotion-on-About-Page.jpg\" alt=\"Ryan Robinson About Page Screenshot (Example of Blog Promotion on About Page)\" class=\"wp-image-11075\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Ryan-Robinson-About-Page-Screenshot-Example-of-Blog-Promotion-on-About-Page.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Ryan-Robinson-About-Page-Screenshot-Example-of-Blog-Promotion-on-About-Page-300x144.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Ryan-Robinson-About-Page-Screenshot-Example-of-Blog-Promotion-on-About-Page-768x370.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also a good place to build your own credibility, establish trust, show visitors why they should listen to you\u2014and spell out exactly how you can help them in clear, tangible examples.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If readers can\u2019t quickly identify the purpose of your blog, there\u2019s a good chance they won\u2019t feel like sticking around.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.3gcvrdhtmm47\"><a name=\"use-existing-content\"><\/a><strong>10. Use Existing Content to Promote Your New Blog Posts<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One trusted strategy for learning how to promote your blog more effectively (especially after you&#8217;ve started making some real progress), is to use your existing content\u2014where&nbsp;<em>some<\/em> readers are already landing\u2014to promote your new work. That may sound strange, but it\u2019s actually a pretty simple concept.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"627\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Content-Cross-Promotion-Example-Screenshot.jpg\" alt=\"Content Cross-Promotion Example (Screenshot)\" class=\"wp-image-11077\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Content-Cross-Promotion-Example-Screenshot.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Content-Cross-Promotion-Example-Screenshot-300x196.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Content-Cross-Promotion-Example-Screenshot-768x502.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Starting with the basics, there are two main types of links that you can use within your blog content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>External links<\/strong>: External links send visitors to other blogs and websites<\/li>\n\n\n\n<li><strong>Internal links<\/strong>: Internal links direct your readers to other pages and posts on your own blog<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Using internal links is highly beneficial to your own blog\u2014not only because it lowers your bounce rate, increases the chance of expanding your email list and gives you more opportunity to make a profit from your content\u2014but because it also passes around the positive SEO benefits you may be experiencing if one of your articles is gaining popularity online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22If+you%27re+not+regularly+linking+internally+to+other+posts+on+your+blog%2C+you%27re+missing+a+major+opportunity+to+increase+engagement+and+boost+your+SEO.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;If you&#039;re not regularly linking internally to other posts on your blog, you&#039;re missing a major opportunity to increase engagement and boost your SEO.&quot;\">\"If you're not regularly linking internally to other posts on your blog, you're missing a major opportunity to increase engagement and boost your SEO.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22If+you%27re+not+regularly+linking+internally+to+other+posts+on+your+blog%2C+you%27re+missing+a+major+opportunity+to+increase+engagement+and+boost+your+SEO.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to have quality internal links though, you first have to create a content ecosystem. As you <a href=\"https:\/\/www.ryrob.com\/how-grow-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"grow your blog\">grow your blog<\/a> over time, imagine how all of your content can work together\u2014keeping in mind the relationships between different content mediums like blog posts, eBooks, case studies, landing pages, press releases, videos and more. Here&#8217;s an visual of what a content ecosystem looks like:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"750\" height=\"475\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Promote-Your-Blog-with-a-Content-Ecosystem-Graphic-and-Explainer.jpg\" alt=\"How to Promote Your Blog with a Content Ecosystem (Graphic and Explainer)\" class=\"wp-image-11078\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Promote-Your-Blog-with-a-Content-Ecosystem-Graphic-and-Explainer.jpg 750w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Promote-Your-Blog-with-a-Content-Ecosystem-Graphic-and-Explainer-300x190.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">When executed properly, your blog posts can work as a web of related content\u2014all linked together and supporting each other. Think of the primary questions your blog readers might ask (as related to your niche) and treat your content ecosystem as a means for answering all of those most pressing challenges through a related series of content. As you publish new content, frequently evaluate where you can go back and internally link to your new work, from existing posts that already get some readers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It takes time to build up a content ecosystem, but as you publish more blog posts, build a habit of returning to your older content for updates and new internal link opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.batgyivwm652\"><a name=\"connect-with-influencers\"><\/a><strong>11. Connect with Influential People in Your Niche<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"807\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0.png\" alt=\"Connect with Influential People in Your Niche to Help Promote Your Content\" class=\"wp-image-10745\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0.png 1280w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0-300x189.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0-1024x646.png 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/pasted-image-0-768x484.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Networking isn&#8217;t just for people who work at large companies and are trying to climb the corporate ladder. It\u2019s necessary for almost every line of work\u2014especially for bloggers who spend the majority of their time working at home or from the local coffee shop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seeking out other people in your niche (or related niches) through <a href=\"https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"smart blogger outreach\">smart blogger outreach<\/a>, is an outstanding way to gain more exposure for your blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22As+a+blogger%2C+you%27re+a+member+of+your+community.+Strive+to+build+mutually+beneficial+relationships+with+other+bloggers+and+you%27ll+grow+your+blog+much+faster.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;As a blogger, you&#039;re a member of your community. Strive to build mutually beneficial relationships with other bloggers and you&#039;ll grow your blog much faster.&quot;\">\"As a blogger, you're a member of your community. Strive to build mutually beneficial relationships with other bloggers and you'll grow your blog much faster.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22As+a+blogger%2C+you%27re+a+member+of+your+community.+Strive+to+build+mutually+beneficial+relationships+with+other+bloggers+and+you%27ll+grow+your+blog+much+faster.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I wouldn\u2019t be nearly as successful today if I hadn\u2019t started reaching out to other influential bloggers, startup founders, podcast hosts, authors and speakers in the greater blogging community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On top of that, we&#8217;ve already mentioned <a href=\"https:\/\/www.ryrob.com\/guest-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"guest posting\">guest posting<\/a> as a win-win way of networking with other bloggers in your space, but here are a few more ways that you can expand your audience by working with others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.ssjxehlbnrf7\"><strong>Get Interviewed on Other Blogger\u2019s Podcasts<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you have <a href=\"https:\/\/www.ryrob.com\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"a podcast of your own\">a podcast of your own<\/a> or not, you can still pitch yourself to become a guest on other people\u2019s podcasts. Podcasts are gaining a lot of momentum (again), and you can gain some real traffic and exposure by being a guest on the right shows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=One+of+the+best+ways+to+promote+your+blog+today%2C+is+pitching+yourself+as+a+guest+on+successful+podcasts+within+your+niche.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"One of the best ways to promote your blog today, is pitching yourself as a guest on successful podcasts within your niche.\">One of the best ways to promote your blog today, is pitching yourself as a guest on successful podcasts within your niche.<\/a><\/div><a href=\"https:\/\/x.com\/share?text=One+of+the+best+ways+to+promote+your+blog+today%2C+is+pitching+yourself+as+a+guest+on+successful+podcasts+within+your+niche.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t have to wait until someone reaches out to you, either. Take the initiative by carving out some time each week to contact the hosts of podcasts you\u2019re personally interested in\u2014and where it appears your target audience is regularly tuning in. Eventually, you\u2019ll match up with the right show.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, before you can begin pitching yourself to other people&#8230; you have to provide something worthwhile to say.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As with guest posting, don&#8217;t waste your time pitching ideas to potential podcast hosts that don&#8217;t align well with their show topics.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do you have to uniquely offer their show?<\/li>\n\n\n\n<li>What&#8217;s an exciting story angle you can highlight that listeners will care about?<\/li>\n\n\n\n<li>Does your story fit well with their typical style and format?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you can bring an exciting, entertaining episode idea to the table in your podcast pitch, as host is far more likely to <em>want to <\/em>include you in their upcoming lineup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.e1g6u4oi5xdz\"><strong>Host Thought Leaders in Your Niche<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Appearing on other people\u2019s podcasts and blogs is a great way to promote your blog expand your audience, but it works the other way as well. Inviting people to guest post on my blog and be interviewed on my podcast has been an incredible opportunity for my own blog\u2014both in terms of the relationships I&#8217;ve built and the quality content I&#8217;ve gotten as a result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=Hosting+influential+people+on+your+blog+%28or+podcast%29+is+a+great+way+to+build+lasting%2C+value-driven+relationships.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Hosting influential people on your blog (or podcast) is a great way to build lasting, value-driven relationships.\">Hosting influential people on your blog (or podcast) is a great way to build lasting, value-driven relationships.<\/a><\/div><a href=\"https:\/\/x.com\/share?text=Hosting+influential+people+on+your+blog+%28or+podcast%29+is+a+great+way+to+build+lasting%2C+value-driven+relationships.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can see an example of this in action through my roundup: <a href=\"https:\/\/www.ryrob.com\/blogging-advice\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"40 Top Bloggers Share Their Best Blogging Advice and Tips\">40 Top Bloggers Share Their Best Blogging Advice and Tips<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond just the roundup-style articles that feature people I want to connect with, <a href=\"https:\/\/www.ryrob.com\/podcast\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"my podcast\">my podcast<\/a> has also been one of the most useful tools I&#8217;ve ever employed in this long-term relationship-building process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Having a podcast gives me an easy excuse to reach out &amp; chat with my biggest heroes in the blogging space\u2014while still providing them real value (surfacing these guests to my audience of listeners and readers). <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This technique works so well because it&#8217;s a true win-win for everyone involved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, including other voices across your site increases your own blog\u2019s overall authority, and it grows your value to the community. It\u2019s also very likely that your guest will share the interview with their audience, giving you even greater exposure. This type of collaboration is mutually beneficial for all parties, including <em>your readers<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.t2qjbw4kcc0\"><strong>Co-Host Joint Webinars<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to being a guest on a podcast, you can also co-host a webinar with another blogger in your space to bring your combined audiences together in the name of providing value (while also exposing each other to similar audiences).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"537\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Using-Webinars-and-Summits-to-Promote-Blog-Content-Screenshot-of-Interviews.jpg\" alt=\"Using Webinars and Summits to Promote Blog Content (Screenshot of Interviews)\" class=\"wp-image-11080\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Using-Webinars-and-Summits-to-Promote-Blog-Content-Screenshot-of-Interviews.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Using-Webinars-and-Summits-to-Promote-Blog-Content-Screenshot-of-Interviews-300x168.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Using-Webinars-and-Summits-to-Promote-Blog-Content-Screenshot-of-Interviews-768x430.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A webinar is an online event, Q&amp;A session or presentation\u2014and they provide another opportunity for not only connecting with your audience (live) to answer questions and deliver value, but to also promote your blog in a meaningful way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Team up with someone who&#8217;s a little more well-known in your industry, and you\u2019ll get an opportunity to demonstrate your expertise with them in a live video setting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t be afraid to also reach out to brands who operate in your niche\u2014as they&#8217;re always seeking new people to get their products or services in front of (and have people that can share valuable knowledge with your combined audiences).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.eb5ju95kqrey\"><strong>Join Communities in Your Blog&#8217;s Niche<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You may not be aware of it, but there are hundreds, possibly even thousands of online communities within your niche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joining these groups can be a really great way to promote your blog and simultaneously provide value to people in your space. It\u2019s also a good way to meet fellow bloggers, network, find potential promotional partners and learn from each other.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=Don%27t+ignore+the+power+of+participating+in+niche+online+communities+as+a+means+to+better+promote+your+blog.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Don&#039;t ignore the power of participating in niche online communities as a means to better promote your blog.\">Don't ignore the power of participating in niche online communities as a means to better promote your blog.<\/a><\/div><a href=\"https:\/\/x.com\/share?text=Don%27t+ignore+the+power+of+participating+in+niche+online+communities+as+a+means+to+better+promote+your+blog.&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some great blogging-specific niche communities to join include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/growthhackers.com\/posts\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">GrowthHackers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/producthunt.com\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Product Hunt<\/a><\/li>\n\n\n\n<li>Triberr<\/li>\n\n\n\n<li>BlogEngage<\/li>\n\n\n\n<li>DoSplash<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There are also quite a few Facebook groups that you can join, some of which help by creating a regular space &amp; time for sharing your content\u2014or by soliciting feedback from readers who agree to review your content. You may even find some solid collaboration partners from participation in the right communities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same principle applies no matter the niche your blog is in, too. For example, I&#8217;ll be creating (and joining) an online community to go along with a new side blog I&#8217;m working on, called <a href=\"https:\/\/vegantable.com\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">VeganTable<\/a>\u2014where we&#8217;ll be curating and sharing resources for those living a vegan lifestyle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.k5vzatev71hm\"><strong>Promote Your Blog by Contacting Every Person (and Brand) You Mention<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I talked about internal links above, but external links have a major benefit in terms of promoting your blog, as well. In fact, this technique forms the basis of how I&#8217;ve been able to start relationships with lots of influential people in my niche\u2014through clever <a href=\"https:\/\/www.ryrob.com\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blogger outreach\">blogger outreach<\/a>. Here&#8217;s how it works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For each blog post I write, I aim to have around 10-20 outbound links<\/li>\n\n\n\n<li>When I publish my blog post, I&#8217;ll email the people or brands I mention (to let them know I linked to them in my post)<\/li>\n\n\n\n<li>If they reply, I&#8217;ll <em>often<\/em> ask if they&#8217;d be willing to share my article with their followers on social media<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Use+your+blog+as+an+opportunity+to+mention+the+people+or+brands+you+want+to+connect+with%E2%80%94and+reach+out+to+let+them+know.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Use your blog as an opportunity to mention the people or brands you want to connect with\u2014and reach out to let them know.&quot;\">\"Use your blog as an opportunity to mention the people or brands you want to connect with\u2014and reach out to let them know.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Use+your+blog+as+an+opportunity+to+mention+the+people+or+brands+you+want+to+connect+with%E2%80%94and+reach+out+to+let+them+know.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This approach works so well, because it&nbsp;delivers value first.<\/strong> It stands out from the dozen other emails your prospective partner gets during their day\u2014where people are simply asking for them to share or link to an article&nbsp;<em>without<\/em> providing any up-front value first&#8230; and therein lies your opportunity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind though, even I don&#8217;t always hear back from every person I reach out to. But even if half of the bloggers I message end up sharing my post\u2014it still gets the word out a lot more than I otherwise would have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Practicing this kind of networking can also lead to more collaboration opportunities, regular social sharing swaps, future guest blogging spots and more. These kinds of partnerships help both parties to reach wider audiences within the same niche, so they&#8217;re a clear win-win.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.6kg80er2goi\"><strong>Leave Comments on Other Blogs<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another very easy way to start networking with other bloggers (and getting them to a place where they recognize your name &amp; photo), is to leave comments on their blog posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, <a href=\"https:\/\/jacobmcmillen.com\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Jacob McMillen<\/a> has been an active reader and commenter here on my blog for over a year now&#8230; and the fact that he&#8217;s consistently showed up in the comments section of my blog, made me jump at the opportunity to reply when he finally emailed me with a collaboration idea. Since then, we&#8217;ve been slowly building a stronger relationship and finding more win-win ways to support each other&#8217;s work.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"780\" height=\"351\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Blog-Comment-Screenshot-and-Example-of-Building-Relationships-with-Other-Bloggers.jpg\" alt=\"Blog Comment Screenshot and Example of Building Relationships with Other Bloggers\" class=\"wp-image-11083\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Blog-Comment-Screenshot-and-Example-of-Building-Relationships-with-Other-Bloggers.jpg 780w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Blog-Comment-Screenshot-and-Example-of-Building-Relationships-with-Other-Bloggers-300x135.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Blog-Comment-Screenshot-and-Example-of-Building-Relationships-with-Other-Bloggers-768x346.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This doesn\u2019t take anything but a little bit of your time each week, and you can pretty quickly initiate a connection with a blogger you want to one day collaborate with. It may also open the door for further opportunities in the future\u2014like guest posting, social sharing or otherwise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.p44h6ieqluuf\"><a name=\"use-tools-resources\"><\/a><strong>12. Use the Right Tools and Resources to Make Promoting Your Blog Easier<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keeping up with promoting your blog can be a lot of work\u2014especially as new blog promotion strategies rise in popularity and yet others fade in viability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If there&#8217;s one constant as a blogger&#8230; it&#8217;s that change never stops occurring. My advice is to be at peace with the reality that you&#8217;ll continually need to reinvent yourself as a blogger, and always keep an eye out for new promotional strategies you can experiment with (and learn from).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"638\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Use-the-Right-Tools-and-Resources-to-Better-Promote-Your-Blog-Online-Screenshot-of-Tools.jpg\" alt=\"Use the Right Tools and Resources to Better Promote Your Blog Online (Screenshot of Tools)\" class=\"wp-image-11085\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Use-the-Right-Tools-and-Resources-to-Better-Promote-Your-Blog-Online-Screenshot-of-Tools.jpg 960w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Use-the-Right-Tools-and-Resources-to-Better-Promote-Your-Blog-Online-Screenshot-of-Tools-300x199.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Use-the-Right-Tools-and-Resources-to-Better-Promote-Your-Blog-Online-Screenshot-of-Tools-768x510.jpg 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Use-the-Right-Tools-and-Resources-to-Better-Promote-Your-Blog-Online-Screenshot-of-Tools-600x400.jpg 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Now by this stage in your blogging journey, you\u2019ve probably already spent a large portion of your time <a href=\"https:\/\/www.ryrob.com\/how-write-blog-post\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"writing your blog content\">writing your blog content<\/a>. Now that you&#8217;ve done that, you have to dedicate <em>even more time<\/em> to promoting it and acquiring readers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class='tm-click-to-tweet'><div class='tm-ctt-text'><a href=\"https:\/\/x.com\/share?text=%22Follow+the+80%2F20+rule+of+content+promotion.+Once+you+hit+publish+on+your+blog+post%2C+that%27s+when+the+real+work+%28fun%29+begins.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"&quot;Follow the 80\/20 rule of content promotion. Once you hit publish on your blog post, that&#039;s when the real work (fun) begins.&quot;\">\"Follow the 80\/20 rule of content promotion. Once you hit publish on your blog post, that's when the real work (fun) begins.\"<\/a><\/div><a href=\"https:\/\/x.com\/share?text=%22Follow+the+80%2F20+rule+of+content+promotion.+Once+you+hit+publish+on+your+blog+post%2C+that%27s+when+the+real+work+%28fun%29+begins.%22&amp;via=TheRyanRobinson&amp;related=TheRyanRobinson&amp;url=https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" target=\"_blank\" class=\"tm-ctt-btn\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Click To Post on\">Click To Post on <i class='fa fa-twitter-x'><\/i><\/a><div class='tm-ctt-tip'><\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I feel your pain. Blogging is not an easy gig, especially not when you\u2019re just establishing yourself. That\u2019s why I always recommend using the best tools available to help lighten your load and amplify the work you&#8217;re putting in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For an in-depth look into all of the tools I recommend to bloggers, head over to my picks for the <a href=\"https:\/\/www.ryrob.com\/blogging-tools\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"best blogging tools\">best blogging tools<\/a>. Here&#8217;s a look at some of the most relevant in terms of learning how to promote your blog more successfully.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.14x70uetosnh\"><strong>Use Ahrefs to Strategically Promote Your Blog Content<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"558\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-06-at-7.14.25-PM.png\" alt=\"Ahrefs SEO Tool for Strategically Finding the Right Keywords to Blog About\" class=\"wp-image-10748\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-06-at-7.14.25-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-06-at-7.14.25-PM-300x105.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-06-at-7.14.25-PM-1024x357.png 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-06-at-7.14.25-PM-768x268.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-06-at-7.14.25-PM-1536x536.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\" data-wpel-link=\"external\">Ahrefs<\/a> is one of the most useful (paid) blogging tools for helping develop your SEO (and content promotion) strategy. For keyword research and competitor analysis, it\u2019s by far the best resource on the market today\u2014but it comes at a pretty hefty price, starting at $99\/mo. <em>If you&#8217;re on a budget, I recommend using the free Twinword Ideas (up next below).<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many years ago, Ahrefs began as a backlink checker\u2014a service it still provides today. Since then though, Ahrefs has expanded to include dozens more incredibly useful features. They now offer content research and analysis, keyword research, competitor research and on-page SEO analysis (amongst many others)\u2014which helped me to create a much more unique take on my <a href=\"https:\/\/www.ryrob.com\/bluehost-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"Bluehost reviews\">Bluehost reviews<\/a> article, compared to all of the other review-centric pieces out there today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As I mentioned though, this tool is far from free, which can be a deterrent for brand new bloggers. You may not want to invest in a tool today goes far beyond your <a href=\"https:\/\/www.ryrob.com\/how-much-cost-blog-budget\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"blog budget\">blog budget<\/a>. However, keep in mind that it&#8217;s a powerful tool for putting together a strong plan of action to promote your blog content once you&#8217;re able to afford it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.vdl5g6eordbh\"><strong>My <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"Free Keyword Research Tool\">Free Keyword Research Tool <\/a>Can Fuel Your Blog Topic Choices<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"950\" height=\"508\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas.jpg\" alt=\"Free Keyword Research Tool (AI-Powered) SEO Keyword Research and Ideas\" class=\"wp-image-17468\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas.jpg 950w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas-300x160.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2022\/12\/Free-Keyword-Research-Tool-AI-Powered-SEO-Keyword-Research-and-Ideas-768x411.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Try my <em>free<\/em> AI-Powered <a href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"Keyword Tool\">Keyword Tool<\/a> to get dozens of research-backed ideas for keywords &amp; topics to write about on your blog today.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/www.ryrob.com\/keyword-tool\/\" target=\"_blank\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Get Keyword Ideas\">Get Keyword Ideas<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">If the <a href=\"https:\/\/www.ryrob.com\/keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"keyword research\">keyword research<\/a> component of Ahrefs looks appealing to you, then I&#8217;d highly recommend checking out my free alternative tool!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This fantastic free tool I built gives you a quick look at which terms are being searched the most within your niche\u2014and will show you clear suggestions for keywords to target (and article topics to write about on your blog). It even breaks the suggestions down by country and language, in case you&#8217;re targeting a non-English speaking market. Plus, you can then quickly use my free <a href=\"https:\/\/www.ryrob.com\/blog-idea-generator\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"blog idea generator\">blog idea generator<\/a> &amp; <a href=\"https:\/\/www.ryrob.com\/ai-article-writer\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"internal\" title=\"article writer tool\">article writer tool<\/a> to complete your strategic content creation process in minutes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.wc3fzyuyxmln\"><strong>Use the Yoast SEO Plugin to Boost Your Rankings on Google<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"730\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-06-at-7.15.25-PM.png\" alt=\"Yoast SEO WordPress Plugin for Bloggers (Homepage Screenshot)\" class=\"wp-image-10752\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-06-at-7.15.25-PM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-06-at-7.15.25-PM-300x137.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-06-at-7.15.25-PM-1024x467.png 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-06-at-7.15.25-PM-768x350.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-06-at-7.15.25-PM-1536x701.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The first (free) <a href=\"https:\/\/www.ryrob.com\/best-wordpress-plugins\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"WordPress plugin\">WordPress plugin<\/a> I always recommend bloggers to install, is <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">Yoast SEO<\/a>. It adds an extremely useful toolbar to the bottom of your blog posts (when viewing them internally as the writer), that provides a wide range of SEO recommendations that&#8217;ll help make sure your content is hitting all the most important SEO best practices\u2014thus giving you a much greater chance of ranking high in organic search for your target keyword phrase.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.av3isefucl3z\"><strong>Encourage 1-Click Content Sharing and Email Capturing with Sumo<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1600\" height=\"421\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-07-at-7.35.57-AM.png\" alt=\"Sumo Plugin for WordPress Blog Marketing and Promotion (Screenshot of Homepage)\" class=\"wp-image-10747\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-07-at-7.35.57-AM.png 1600w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-07-at-7.35.57-AM-300x79.png 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-07-at-7.35.57-AM-1024x269.png 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-07-at-7.35.57-AM-768x202.png 768w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-02-07-at-7.35.57-AM-1536x404.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sumo&#8217;s WordPress plugin is <a href=\"https:\/\/wordpress.org\/plugins\/sumome\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">an all-in-one<\/a> marketing tool that performs a wide range of functions for free.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From capturing emails with <a href=\"https:\/\/www.poptin.com\/blog\/creative-website-popups-design-examples-inspiration\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">forms &amp; popups<\/a>, to easily adding social sharing buttons across the pages &amp; posts on your blog, cart abandonment tools, audience analytics and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want more great tool suggestions along these lines, check out my recommendations for all of the <a href=\"https:\/\/smartwp.com\/best-wordpress-plugins\/\" target=\"_blank\" rel=\"noopener noreferrer external\" data-wpel-link=\"external\">best WordPress plugins<\/a> you should consider installing on your blog today.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.z35w6nai8cb2\"><strong>Final Thoughts: Be Patient with Learning How to Promote Your Blog<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many bloggers start out with a ton of excitement and ambition when they first launch their blogs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, that enthusiasm can diminish rather quickly when you don\u2019t immediately see the results you&#8217;re hoping for\u2014especially when it comes to promoting your blog content and bringing in your first readers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"626\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Patience-is-Key-in-Growing-Your-Blog-Image-of-Computer-and-Blogger.jpg\" alt=\"Patience is Key in Growing Your Blog (Image of Computer and Blogger)\" class=\"wp-image-11086\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Patience-is-Key-in-Growing-Your-Blog-Image-of-Computer-and-Blogger.jpg 900w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Patience-is-Key-in-Growing-Your-Blog-Image-of-Computer-and-Blogger-300x209.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/Patience-is-Key-in-Growing-Your-Blog-Image-of-Computer-and-Blogger-768x534.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Be patient with yourself and your blog.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to blog promotion, there are some hard truths you need to keep in mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organic traffic is a great way to promote your blog&#8230; but it can often take a while before you begin to see the fruits of your work. In some cases, it can take months or even upwards to a year before your organic search rankings are able to climb to a meaningful position that delivers you significant traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When you begin to get discouraged with your blogging efforts, remind yourself to stay on course.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s&nbsp;<em>your<\/em> consistent effort that&#8217;ll pay off in the long run with growing your blog to a point where it&#8217;s generating substantial traffic\u2014and <a href=\"https:\/\/www.ryrob.com\/make-money-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"eventually making money\">eventually making money<\/a>. Once you are generating some revenue, be sure to bookmark my guide about <a href=\"https:\/\/www.ryrob.com\/taxes-for-bloggers\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\" title=\"taxes for bloggers\">taxes for bloggers<\/a> (and stay on top of your blog finances).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we&#8217;ve gone through some of my best advice on how to promote your blog. That doesn\u2019t mean you should try to implement all of these strategies at once though. Trying to do everything will leave you overwhelmed and stressed\u2014plus, it won\u2019t give you a clear indication of what\u2019s actually working in terms of driving results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Your Plan of Action to Promote Your Blog Today<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Follow these steps, starting right now:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus in on just 1 &#8211; 3 of these blog promotion strategies (ideally ones that lean on your own strengths) and commit to a 3 &#8211; 6 month test<\/li>\n\n\n\n<li>As difficult or unclear as it may feel, really give these new tactics a few months to see if they yield results<\/li>\n\n\n\n<li>When a <a href=\"https:\/\/www.ryrob.com\/blogging-strategy\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"internal\" title=\"blogging strategy\">blogging strategy<\/a> shows positive signs, direct more of your resources toward that one<\/li>\n\n\n\n<li>If you\u2019re not experiencing positive results anywhere, try directing your energy into a different set of strategies from this guide (after your 3 &#8211; 6 month test window)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Remember that no matter how you slice it&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It takes real time to build a successful blog. I&#8217;m 6 years into my journey here, and while the pay off took some time&#8230; I can tell you my investment has been very worthwhile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your blog isn\u2019t a failure if it takes months or even years to achieve the traffic and revenue figures you hope to one day reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plant the seeds today, work hard on promoting your blog and you&#8217;ll reap the rewards in the months and years to come.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Want to Download This Guide (as a PDF) to Read Later?<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.ryrob.com\/free-blogging-books\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\"><img decoding=\"async\" width=\"1200\" height=\"666\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Promote-Your-Blog-Book-by-Ryan-Robinson-Screenshot-of-Book-Free-Download.jpg\" alt=\"How to Promote Your Blog (Book) by Ryan Robinson Screenshot of Book - Free Download\" class=\"wp-image-11151\" srcset=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Promote-Your-Blog-Book-by-Ryan-Robinson-Screenshot-of-Book-Free-Download.jpg 1200w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Promote-Your-Blog-Book-by-Ryan-Robinson-Screenshot-of-Book-Free-Download-300x167.jpg 300w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Promote-Your-Blog-Book-by-Ryan-Robinson-Screenshot-of-Book-Free-Download-1024x568.jpg 1024w, https:\/\/www.ryrob.com\/wp-content\/uploads\/2020\/04\/How-to-Promote-Your-Blog-Book-by-Ryan-Robinson-Screenshot-of-Book-Free-Download-768x426.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Get your free copy of this eBook (in PDF format), which breaks down everything I&#8217;ve learned growing my blog to 500,000+ monthly readers.<\/p>\n\n\n<div class=\"text-center\"><a class=\"button\" href=\"https:\/\/www.ryrob.com\/free-blogging-books\/\" target=\"_blank\" data-wpel-link=\"internal\" rel=\"follow\" title=\"Download Now\">Download Now<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.9iodaj3hqm62\"><strong>Did I Miss Any Other Clever Ways to Promote Your Blog?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What are some of your tried and true ways to promote your blog? I\u2019d love to hear more about your promotion strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If I missed any good ones, be sure to share your tactics in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While I&#8217;ll be the first to tell you that creating highly impactful, useful content is the most important backbone of a successful blog, the bad news is that even if your content is truly the best in your niche\u2014it won&#8217;t ever stand a chance at reaching your ideal readers&#8230; if you don&#8217;t learn how to <\/p>\n<div><a title=\"Continue Reading\" class=\"ryrob-button read-more\" href=\"https:\/\/www.ryrob.com\/how-to-promote-your-blog\/\" data-wpel-link=\"internal\" rel=\"follow\">Continue Reading<\/a><\/div>\n","protected":false},"author":1,"featured_media":10883,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"how to promote your blog","_yoast_wpseo_title":"How to Promote Your Blog in 2026 (12 Ways I Get 584,863+ Readers)","_yoast_wpseo_metadesc":"Want to learn how to promote a blog? Here are the 12 proven ways I promote my blog and get 584,863+ monthly readers to my blog in 2026.","_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[967],"tags":[],"class_list":["post-10755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging"],"acf":{"page_style_options":"","footer_style":"default","inject_into_head_tag":"","table_of_content":"<strong>How to Promote Your Blog:<\/strong><ol><li><strong><a href=\"#optimize-seo\">Optimize Your Blog's SEO<\/a><\/strong><\/li><li><strong><a href=\"#research-competition\">Research Competitors<\/a><\/strong><\/li><li><strong><a href=\"#learn-ideal-audience\">Know Your Audience<\/a><\/strong><\/li><li><strong><a href=\"#guest-blogging\">Guest Blogging<\/a><\/strong><\/li><li><strong><a href=\"#email-marketing\">Email Marketing<\/a><\/strong><\/li><li><strong><a href=\"#social-media\">Social Media Marketing<\/a><\/strong><\/li><li><strong><a href=\"#make-content-shareable\">Make Content Shareable<\/a><\/strong><\/li><li><strong><a href=\"#learn-from-analytics\">Learn from Analytics<\/a><\/strong><\/li><li><strong><a href=\"#interact-with-audience\">Interact with Readers<\/a><\/strong><\/li><li><strong><a href=\"#use-existing-content\">Use Your Existing Content<\/a><\/strong><\/li><li><strong><a href=\"#connect-with-influencers\">Connect with Influencers<\/a><\/strong><\/li><li><strong><a href=\"#use-tools-resources\">Use the Right Tools<\/a><\/strong><\/li><\/ol>","additional_authors":"","main_title_heading":"How to Promote Your Blog in 2026","secondary_title_heading":"12 Proven Ways to Promote a Blog (and Get 584,863+ Readers\/Mo)","post_icon":13380,"first_paragraph":"Learning\u00a0<strong>how to promote your blog<\/strong> is an essential step in the progression towards monetizing your content and building a real business around your blog. Without a steady flow of readers coming in each day, you'll be left without a fundamental business model. Here are 12 proven ways to promote your blog content and attract readers today."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Promote Your Blog in 2026 (12 Ways I Get 584,863+ Readers)<\/title>\n<meta name=\"description\" content=\"Want to learn how to promote a blog? 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